METHOD AND SYSTEM FOR MEDIA-BASED EVENT GENERATION

• US 20080313227A1
• Filed: 06/14/2007
• Published: 12/18/2008
• Est. Priority Date: 06/14/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Shamma, David A., Shafton, Peter, Shaw, Ryan, Schmitz, Patrick
• Granted Patent: US 9,542,394 B2
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier

Abstract

Systems and methods are described allowing dynamic selection of media items (e.g., advertisements) for presentation within a media stream based on dynamically-generated information that describes the content of the media stream or the stream'"'"'s consumer. Systems may include meta data servers and media servers that work together to dynamically select media items and dynamically build a media stream containing the selected media items to the consumer. The media items are selected based on dynamically-generated meta data. Such meta data may be generated by previous consumers of the media stream and provide an accurate and dynamic description of the contents of the media stream. Because the media items are dynamically selected based on dynamically-generated meta data, even though the same media stream may be requested by different media consumers, each media stream is individually generated and may be a unique stream that reflects the impressions of previous consumers of the stream.

Claims

1. A system comprising:

a meta data server that selects meta data related to a first user based on time data associated with a presentation of a media stream to the first user; and

a media server that selects a media item based on the meta data, and that transmits the media item to the first user.

2. The system of claim 1, wherein the media server transmits the media stream with the media item for presentation to the first user.

3. The system of claim 2, wherein the media stream includes a plurality of media items including the selected media item.

4. The system of claim 3, wherein the media server creates the media stream via combining the plurality of media items.

5. The system of claim 1, wherein the meta data comprises usage data of the first user.

6. The system of claim 1, wherein the meta data comprises usage data of a second user who is in a community of users with the first user.

7. The system of claim 1, wherein the time data is a present playback time of the presentation of the media stream.

8. The system of claim 7, wherein the time data is generated by and received from a media player performing the presentation of the media stream.

9. The system of claim 1, wherein the meta data server receives the time data from the media server.

10. The system of claim 1, wherein the media server transmits the meta data for presentation to the first user.

11. The system of claim 1, wherein the meta data server and the media server are located on a computing device.

12. The system of claim 1, wherein the meta data server is located on a first computing device and the media server is located on a second computing device in networked communication with the first computing device.

13. A method comprising:

receiving a user-created annotation of a first media item based on a presentation of a media stream including the first media item, the presentation being to a first user and having reached a user-assigned time associated with the user-created annotation;

selecting a second media item based on the user-created annotation; and

transmitting the second media item for presentation to the first user with the media stream.

14. The method of claim 13, wherein the second media item is an advertisement.

15. The method of claim 13, wherein the user-created annotation is an annotation created by the first user.

16. The method of claim 13, wherein the user-created annotation is an annotation created by a second user, different from the first user.

17. The method of claim 16, wherein the second user is part of a community of users with the first user.

18. The method of claim 17, wherein selecting the second media item is further based on usage information of the first user.

19. The method of claim 17, wherein selecting the second media item is further based on usage information of the second user.

20. The method of claim 13, further comprising:

before transmitting the second media item, inserting the second media item into the media stream;

wherein transmitting the second media item is performed via transmitting the media stream.

21. The method of claim 13, wherein transmitting the second media item further comprises:

transmitting the second media item and an indication that the second media item be presented in a first window different from a second window presenting the media stream.

22. (canceled)

23. A method comprising:

receiving a plurality of user-created annotations associated with media items in a media stream;

receiving a time trigger generated as a result of a presentation of the media stream;

selecting a user-created annotation from the plurality of user-created annotations based on the received time trigger; and

transmitting the selected user-created annotation to a media server for use in a selection of a media item for presentation along with the media stream.

24. The method of claim 23, wherein selecting the user-created annotation further comprises:

identifying that a first user is viewing the presentation of the media stream; and

selecting a user-created annotation received from the first user.

25. The method of claim 23, wherein selecting the user-created annotation further comprises:

identifying that a first user is viewing the presentation of the media stream; and

selecting a user-created annotation received from a second user different from and associated with the first user.

26. The method of claim 25, further comprising:

determining that the first user is part of a community of users that includes the second user; and

selecting, based on a usage history of the community of users including the first user and the second user, a user-created annotation received from one or more users in the community.