URL-BASED KEYWORD ADVERTISING
First Claim
Patent Images
1. A computer-implemented method for presenting advertising content over a network in conjunction with requested content, the method comprising:
- receiving a request for content having a uniform resource locator (URL) associated therewith;
processing the URL to generate advertising targeting information;
identifying advertising content with reference to the advertising targeting information; and
presenting the advertising content over the network in conjunction with the requested content.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and apparatus are described for presenting advertising content on a user device in conjunction with requested content. The advertising content is selected with reference to advertising targeting information. The advertising targeting information is generated by processing the URL associated with the request for the requested content generated by the user device.
14 Citations
16 Claims
-
1. A computer-implemented method for presenting advertising content over a network in conjunction with requested content, the method comprising:
-
receiving a request for content having a uniform resource locator (URL) associated therewith; processing the URL to generate advertising targeting information; identifying advertising content with reference to the advertising targeting information; and presenting the advertising content over the network in conjunction with the requested content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. A computer-implemented method comprising presenting advertising content on a user device in conjunction with requested content, the advertising content having been selected with reference to advertising targeting information, the advertising targeting information having been generated by processing of a uniform resource locator (URL) associated with a request for the requested content generated by the user device.
Specification