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Targeted Advertisement Insertion with Interface Device Assisted Switching

  • US 20080313669A1
  • Filed: 06/18/2007
  • Published: 12/18/2008
  • Est. Priority Date: 06/18/2007
  • Status: Active Grant
First Claim
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1. A method of delivering targeted information to a user interface device in a signal distribution system, the method comprising the steps of:

  • detecting at least one cue associated with a first media stream;

    generating timing information from the detected cue;

    signaling the timing information to the user interface device; and

    generating a second media stream containing targeted information for delivery to the user interface device;

    wherein the user interface device switches from the first stream to the second stream based on the timing information.

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