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BIAS REDUCTION USING DATA FUSION OF HOUSEHOLD PANEL DATA AND TRANSACTION DATA

  • US 20080319829A1
  • Filed: 01/28/2008
  • Published: 12/25/2008
  • Est. Priority Date: 02/20/2004
  • Status: Active Grant
First Claim
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1. A method comprising:

  • storing a consumer panel dataset in a data fusion facility;

    storing a consumer point-of-sale fact dataset in the data fusion facility, wherein the fact data source is a retail channel dataset with limited data coverage;

    fusing the datasets received in the data fusion facility into a new panel dataset based at least in part on a key, wherein the key associates the datasets in the data fusion facility based at least in part on consumers identified to be present both in the consumer panel dataset and in the fact dataset;

    estimating a consumer behavior factor based on data for those consumers present in both the consumer panel dataset and the consumer point-of-sale dataset; and

    applying the factor to adjust a model that uses at least one of the consumer panel dataset and the fact dataset.

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