Method and system for delivering advertisements to mobile terminals

• US 20080319836A1
• Filed: 07/29/2008
• Published: 12/25/2008
• Est. Priority Date: 06/20/2007
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: CVON
• Inventors: Aaltonen, Janne, Ahopelto, Timo
• Application Number:
  US12/220,842
• Publication Number:
  US 20080319836A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04M 15/61 based on the service used

Abstract

Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users'"'"' profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

Claims

1. A system for advertising items to a user of a mobile terminal using a communications network, comprising:

means for obtaining an indication of available credit for a user of the mobile terminal;

means for receiving at least one advertisement for at least one item with an indication of a purchase price of the at least one item; and

means for delivering the at least one advertisement to the user via the communications network based on analysis of the purchase price of the at least one item in the at least one advertisement relative to the user'"'"'s available credit.

2. The system of claim 1, further comprising means for enabling the user of the mobile terminal to respond to a delivered advertisement and purchase an item in the advertisement.

3. The system of claim 2, wherein said means for receiving at least one advertisement are arranged to receive the at least one advertisement from an advertiser, said means for enabling the user to respond to a delivered advertisement comprising means for generating a message for delivery to the advertiser to enable the advertiser to provide the advertised item to the user.

4. The system of claim 1, further comprising means for receiving and storing account information about the user which enables a determination of an amount of available credit of the user.

5. The system of claim 1, further comprising means for maintaining a database of information about the user and accessing the database to determine whether the user satisfies a target user profile for delivery of the at least one advertisement, an indication of available credit being obtained only if the user satisfies the target user profile for delivery of the at least one advertisement.

6. The system of claim 1, wherein the at least one advertisement includes at least one nested link which enables the user to activate the link and purchase an item in the at least one advertisement.

7. The system of claim 1, further comprising account management means for managing an account of available credit for each user, said means for obtaining an indication of available credit being coupled to said account management means and requesting said account management means provide the amount of available credit.

8. The system of claim 7, wherein said account management means comprises a billing system or a credit extending system.

9. The system of claim 7, wherein said account management means are arranged to provide actual credit of the user to said means for obtaining an indication of available credit and said means for obtaining an indication of available credit are arranged to determine available credit from the provided actual credit.

10. The system of claim 9, wherein said means for obtaining an indication of available credit are arranged to apply a function to the actual credit to determine the available credit.

11. The system of claim 1, wherein there are a plurality of advertisements each for a different item, said means for delivering the advertisements to the user being arranged to sort the advertisements based on purchase price of items set forth therein and deliver the advertisements based on purchase price.

12. The system of claim 1, wherein said means for delivering the at least one advertisement to the user are arranged such that the at least one advertisement being delivered to the user includes only one or more items having a purchase price less than or equal to the available credit for that user.

13. The system of claim 1, wherein said means for delivering the at least one advertisement to the user are arranged to deliver the at least one advertisement for all of the at least one item with an indication of the ability or inability to purchase the items determined based on analysis of the purchase price of each item and the user'"'"'s available credit.

14. The system of claim 1, further comprising means for enabling an advertiser to define rules of an advertisement campaign and provide an advertisement for each of at least one item involved in the campaign.

15. The system of claim 1, wherein the mobile terminal is selected from a group consisting of a mobile telephone, a multimedia computer, a personal digital assistant, a laptop computer and a personal computer.

16. The system of claim 1, wherein the at least one advertisement is a plurality of advertisements each for a different set of a plurality of items having different purchase prices and said means for delivering the advertisements to the user are arranged to analyze the amount of available credit for the user and the purchase prices of the items and to select one of the advertisements for delivery to the user such that the advertisement being delivered to the user includes only those items having a purchase price less than or equal to the available credit of that user.

17. The system of claim 1, further comprising means for coordinating purchase of an item in the at least one advertisement, said purchase coordination means being coupled to said means for delivering the at least one advertisement and being arranged to place a reserve on the available credit to the user equal to the purchase price of the at least one item in the delivered advertisement.

18. A system for advertising items to a user of a mobile terminal using a communications network, comprising:

an advertisement management system arranged to receive at least one advertisement for at least one item with an indication of a purchase price of each of the at least one item,

said advertisement management system being arranged to compare available credit for the user to the purchase prices of each of the at least one item, select an advertisement including one or more items having a purchase price less than or equal to the available credit for each user, and deliver the selected advertisement to the user via the communications network.

19. The system of claim 18, wherein said advertisement management system is arranged to receive the at least one advertisement from an advertiser, receive a message from the mobile terminal indicative of the user'"'"'s desire to purchase an advertised item and generate a message for delivery to the advertiser to enable the advertiser to provide the advertised item to the user.

20. The system of claim 18, wherein said advertisement management system includes a database which receives and stores account information about the user including available credit, which enables an amount of available credit for the user to be obtained therefrom.

21. The system of claim 18, further comprising a database containing information about the user, said advertisement management system being arranged to access said database to determine whether the user satisfies a target user profile for delivery of the at least one advertisement, and compare the available credit only if the user satisfies the target user profile for delivery of the at least one advertisement.

22. The system of claim 21, wherein said database is part of said advertisement management system.

23. The system of claim 18, wherein the at least one advertisement includes at least one nested link which enables the user to activate the link and purchase an item in the at least one advertisement.

24. The system of claim 18, further comprising a billing system or credit extending system coupled to said advertisement management system and which manages an account for the user and provides an amount of available credit for the user to said advertisement management system.

25. The system of claim 18, further comprising a billing system or credit extending system coupled to said advertisement management system and which manages an account for the user and provides an amount of actual credit for the user to said advertisement management system, said advertisement management system being arranged to determine available credit from the provided actual credit.

26. The system of claim 18, wherein there are a plurality of advertisements each for a different item, said advertisement management system being arranged to sort the advertisements based on purchase price of items set forth therein and deliver the advertisements based on purchase price.

27. The system of claim 18, wherein the advertisement includes at least one item having a purchase price higher than the user'"'"'s available credit, said advertisement management system being arranged to deliver the advertisement with an item having a purchase price less than or equal to the user'"'"'s available credit with one indication and an item having a purchase price higher than the user'"'"'s available credit with a different indication.

28. The system of claim 18, wherein said advertisement management system is arranged to enable an advertiser to define rules of an advertisement campaign and provide an advertisement for each of at least one item involved in the campaign.

29. The system of claim 18, wherein the mobile terminal is selected from a group consisting of a mobile telephone, a multimedia computer, a personal digital assistant, a laptop computer and a personal computer.

30. The system of claim 18, wherein the advertisement is for a plurality of items having different purchase prices and said advertisement management system is arranged to vary the advertisement such that the advertisement being delivered to the user includes only those items having a purchase price less than or equal to the available credit for that user.

31. The system of claim 18, wherein said advertisement management system is arranged to place a reserve on the available credit to the user equal to the purchase price of the at least one item in the delivered advertisement.

32. A method for delivering advertisements to a mobile terminal using a communications network, comprising:

receiving at least one advertisement for at least one item to be delivered to the mobile terminal with an indication of a purchase price of each of the at least one item;

determining an advertisement to deliver to a user of the mobile terminal based on analysis of the purchase price of the at least one item in the at least one advertisement relative to available credit of the user; and

delivering the determined advertisement to the user'"'"'s mobile terminal.

33. The method of claim 32, wherein the step of determining an advertisement to deliver to the user comprises selecting an advertisement to be delivered only for one or more items having a purchase price less than or equal to the available credit for the user.

34. The method of claim 33, further comprising:

maintaining a credit account for each user; and

determining available credit for each user from the amount in the credit account.

35. The method of claim 34, wherein the credit account is maintained by a bank or credit card company.

36. The method of claim 33, wherein the step of determining available credit comprises applying a function to the amount in the credit account.

37. The method of claim 32, wherein a plurality of advertisements are received, the step of determining an advertisement to deliver to the user comprises sorting the advertisements based on purchase price of an item advertised in each advertisement, the step of delivering the selected advertisement to the user'"'"'s mobile terminal comprising delivering the advertisements in order based on purchase price.

38. The method of claim 32, further comprising maintaining a database of information about the user of the mobile terminal, the step of determining an advertisement to deliver to the user comprising accessing the database to determine whether the user satisfies the target user profile for delivery of the advertisement and determining an advertisement only if the user satisfies the target user profile.

39. The method of claim 32, further comprising including at least one nested link in each advertisement which enables the user of the mobile terminal to activate the link and purchase an advertised item.

40. The method of claim 32, wherein there is a single advertisement for a plurality of items having different purchase prices, the step of determining an advertisement to deliver comprises modifying the at least one advertisement to indicate differently the user'"'"'s ability or inability to purchase the items determined based on a comparison of the purchase price of each item to the user'"'"'s available credit.

41. The method of claim 32, wherein there are a plurality of advertisements each for a different set of a plurality of items having different purchase prices, the step of determining an advertisement to deliver comprising analyzing the amount of available credit for the user and the purchase prices of the items and selecting one of the advertisements for delivery to the user such that the advertisement being delivered to the user includes only those items having a purchase price less than or equal to the available credit for that user.

42. The method of claim 32, further comprising placing a reserve on the available credit to the user equal to the purchase price of the at least one item in the delivered advertisement.

43. The method of claim 32, wherein the at least one advertisement is received from an advertiser, further comprising:

forming the at least one advertisement to enable the user to respond to a delivered advertisement using the mobile terminal; and

generating a message for delivery to the advertiser when the user responds to the advertisement to enable the advertiser to provide the advertised item to the user.

44. A computer program resident on computer-readable media and arranged to deliver upon request credits having monetary value to a mobile terminal using a communications network, the computer program being arranged to:

obtain an indication of available credit for a user of the mobile terminal;

receive at least one advertisement for at least one item with an indication of a purchase price of the at least one item; and

deliver the at least one advertisement to the user via the communications network based on analysis of the purchase price of the at least one item in the at least one advertisement relative to the user'"'"'s available credit.

45. The computer program of claim 44, wherein the computer program is further arranged to receive a response from the mobile terminal to a delivered advertisement for purchase of an advertised item, coordinate delivery of the advertised item and adjust the user'"'"'s available credit based on the purchase price of the advertised item.

46. The computer program of claim 45, wherein the computer program is further arranged to generate a message for delivery to an advertiser from which the at least one advertisement was received to enable the advertiser to provide the advertised item to the user.

47. The computer program of claim 44, wherein the computer program is further arranged to receive and store account information about the user which enables a determination of an amount of available credit for the user.

48. The computer program of claim 44, wherein the computer program is further arranged to maintain a database of information about the user and access the database to determine whether the user satisfies a target user profile for delivery of the at least one advertisement, an indication of available credit being obtained only if the user satisfies the target user profile for delivery of the at least one advertisement.

49. The computer program of claim 44, wherein the computer program is further arranged to include at least one nested link in the at least one advertisement which enables the user to activate the link and purchase an item in the at least one advertisement.

50. The computer program of claim 44, wherein the computer program is further arranged to maintain a credit account for each user and determine available credit from the amount in the credit account.

51. The computer program of claim 44, wherein the computer program is further arranged to communicate with a billing system or credit extending facility to request available credit for the user.

52. The computer program of claim 44, wherein there are a plurality of advertisements each for a different item, the computer program being further arranged to sort the advertisements based on purchase price of items set forth therein and deliver the advertisements based on purchase price.

53. The computer program of claim 44, wherein the computer program is further arranged to compare the purchase price of the at least one item in the at least one advertisement relative to the user'"'"'s available credit and select for delivery to the user an advertisement which has only one or more items having a purchase price less than or equal to the available credit for that user.

54. The computer program of claim 44, wherein the computer program is further arranged to deliver the at least one advertisement for all of the at least one item with an indication of the ability or inability to purchase the items determined based on analysis of the purchase price of each item and the user'"'"'s available credit.

55. The computer program of claim 44, wherein the computer program is further arranged to enable an advertiser to define rules of an advertisement campaign and provide an advertisement for each of at least one item involved in the campaign.

56. The computer program of claim 44, wherein the at least one advertisement is a plurality of advertisements each for a different set of a plurality of items having different purchase prices, the computer program being further arranged to analyze the amount of available credit for the user and the purchase prices of the items and to select one of the advertisements for delivery to the user such that the advertisement being delivered to the user includes only those items having a purchase price less than or equal to the available credit for that user.

57. The computer program of claim 44, wherein the computer program is further arranged to place a reserve on the available credit to the user equal to the purchase price of the at least one item in the delivered advertisement.