System and method for advertising on a peer-to-peer network

• US 20080319861A1
• Filed: 06/11/2008
• Published: 12/25/2008
• Est. Priority Date: 04/12/2007
• Status: Active Grant

• Current Assignee: Kroll Information Assurance LLC
• Original Assignee: Tiversa, Inc. (Tiversa Holding Corp.)
• Inventors: Hopkins, Samuel P.
• Granted Patent: US 9,922,330 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system for advertising on a Peer-to-Peer network detects a search request of a node in a Peer-to-Peer network. After detecting a search request, the system prepares an unsolicited response (e.g., advertisement) to the search request of the node. Once the unsolicited response is prepared, the system sends the unsolicited response to the node. For example, a Peer-to-Peer network node issues a search request and a system prepares an advertisement (e.g., an unsolicited response). After preparing the advertisement, the system sends the advertisement to the Peer-to-Peer network node that issued the search request. The process of sending advertisements can be made to each node issuing a search request without discrimination. In one example, the system detects a search request of a node in a Peer-to-Peer network; prepares an advertisement in response to the search request of the node based on a predetermined search criteria; and sends the advertisement to the node for advertising on the Peer-to-Peer network.

Claims

1. A method for advertising on a Peer-to-Peer network comprising:

detecting a search request of a node in a Peer-to-Peer network;

preparing an advertisement in response to the search request of the node based on a predetermined search criteria; and

sending the advertisement to the node for advertising on the Peer-to-Peer network.

2. The method according to claim 1 further comprising:

storing at least one stored object corresponding to a request object at an Advertisement System;

monitoring the Peer-to-Peer network via the Advertisement System to detect requests related to at least one of the stored objects;

acquiring a unique identification (ID) generated by any network node requesting the object related to the stored object; and

responding to each node representing the ID requesting the stored objects.

3. The method according to claim 1 wherein preparing the advertisement includes transmitting data to each of the nodes having an acquired ID.

4. The method according to claim 1 further including comparing the search request to the predetermined criteria and retrieving the advertisement to send to the node.

5. The method according to claim 4 wherein comparing the search request using inter-string, complete string, partial string, fuzzy logic, patricia tree, or any combination thereof.

6. A system to send advertisements in a Peer-to-Peer network comprising:

an advertisement system coupled to a network node in the Peer-to-Peer network;

a monitoring unit configured to detect at least one search request from another network node; and

a processor coupled to the monitoring unit, the processor configured to prepare an advertisement in response to the at least one search request and send the advertisement to the another network node.

7. The system according to claim 6 further comprising a database coupled to the processor, the database configured to store a plurality of advertisements.

8. The system according to claim 6 wherein the processor is further configured to compare the at least one search request to a predetermined criteria and retrieve the advertisement to send to the another network node.

9. The system according to claim 8 wherein the predetermined criteria is a list of keywords that have been pre-selected to monitor.

10. A system as set forth in claim 6 wherein the advertisement system is coupled to super nodes, ultra Peers, main nodes, or other centralizing node in a Peer-to-Peer network.

11. A method for advertising on a Peer-to-Peer network, comprising:

interposing an Advertisement System on a Peer-to-Peer network;

monitoring the network through the Advertisement System for detecting requests;

responding to a first user with information that is used for advertising a product or service; and

utilizing the Peer-to-Peer network as such that the first user offers the advertisement to a second searching user.

12. The method according to claim 11 wherein responding with information is responding to a specific request.

13. The method according to claim 11 further comprising:

storing at least one stored object corresponding to a request object at the Advertisement System;

monitoring the Peer-to-Peer network through the Advertisement System for detecting requests related to at least one of the stored objects;

acquiring a unique ID generated by any network node requesting the object related to the stored object; and

responding to each node representing the ID requesting the stored objects.

14. The method according to claim 11 wherein responding to the first user with information includes transmitting data to each of the nodes having an acquired ID and wherein the information contained in the response is data different from the request.

15. The method according to claim 11 wherein responding to the first user with information includes transmitting data to each of the nodes having an acquired ID and wherein the advertisement information contained in the response is different from the request.

16. A computer readable medium having computer readable program codes embodied therein for advertising on a Peer-to-Peer network, the computer readable medium program codes performing functions comprising:

detecting a search request of a node in a Peer-to-Peer network;

preparing an advertisement in response to the search request of the node; and

sending the advertisement to the node for advertising on the Peer-to-Peer network.

17. The computer readable medium of claim 16 further comprising:

storing at least one stored object corresponding to a request object stored at an Advertisement System;

monitoring the Peer-to-Peer network via the Advertisement System to detect requests related to at least one of the stored objects;

acquiring a unique identification (ID) generated by any network node requesting the object related to the stored object; and

responding to each node representing the ID requesting the stored objects.

18. The computer readable medium of claim 16 further comprising comparing the search request a predetermined criteria and retrieving the advertisement to send to the node.