Methods and systems for generating product offers over electronic network systems

• US 20080319918A1
• Filed: 05/07/2008
• Published: 12/25/2008
• Est. Priority Date: 06/30/1999
• Status: Abandoned Application

• Current Assignee: Kyklos Entertainment Srl
• Original Assignee: Kyklos Entertainment Srl
• Inventors: Forlai, Luigi
• Application Number:
  US12/149,731
• Publication Number:
  US 20080319918A1
• Time in Patent Office: Days
• US Class Current: 705/80
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

Methods and systems are provided for advertising and providing product offers. Such methods and systems may be implemented for increasing, for example, advertising revenue or the amount of time spent by individuals viewing a Web site. According to one implementation, a method is provided that includes the steps of receiving information regarding products offered at no cost from one or more vendors, indicating, on a Web site, the availability of at least one of the products for a transient period of time, which is unpredictable by individuals viewing the Web site, and providing at least one of the individuals viewing the Web site with at least one of the products, at a price equal to or less than a delivery cost associated with delivering the at least one product to the at least one individual.

Claims

1. A method comprising the steps of:

receiving information regarding at least one product offered at no cost from one or more vendors;

indicating, on a Web site, the availability of the at least one product for a transient period of time, which is unpredictable by individuals viewing the Web site; and

providing at least one of the individuals viewing the Web site with the at least one product, at a price equal to or less than a delivery cost associated with delivering the at least one product to the at least one individual.

2. The method of claim 1, further comprising:

providing the one or more vendors with information regarding the Web site, wherein the information regarding the Web site includes one or more of visitor demographic information, usage information, content information, and advertising information.

3. The method of claim 1, further comprising:

displaying information regarding the at least one product on the Web site, wherein the information regarding the at least one product includes one or more of a brand, a model number, a name, a product identification code, a production cost, a suggested retail price, a size, a weight, and an image of the product.

4. The method of claim 3, wherein indicating the availability of the at least one product on the Web site includes one or more of displaying the product in a pop-up advertisement, displaying the product in an unused area of the Web site, and displaying the product as part of an offer that can be accepted by an individual viewing the Web site.

5. The method of claim 1, wherein the method is implemented for at least one of:

increasing the amount of time spent by individuals viewing the Web site;

increasing traffic on the Web site;

providing the one or more vendors with targeted advertising;

increasing targeted exposure of the at least one product;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

6. A method comprising the steps of:

providing a vendor with information regarding a Web site;

receiving from the vendor electronic information regarding one or more products offered by the vendor; and

providing the vendor with a promise in exchange for receipt of the one or more products;

wherein the promise includes promising to the vendor that the one or more products will be provided to a visitor of the Web site at a price equal to or less than a delivery cost associated with delivering the one or more products to the visitor.

7. The method of claim 6, further comprising the step of creating an offer to a visitor of the Web site, which the visitor may accept in order to be provided with the one or more products.

8. The method claim 7, further comprising the step of receiving the one or more products from the vendor and forwarding the one or more products to a visitor who has accepted the offer.

9. The method of claim 6, wherein the promise further includes promising to the vendor that the one or more products will be displayed in an advertisement on the Web site.

10. The method of claim 9, wherein the advertisement is displayed on an advertising space on the Web site.

11. The method of claim 6, wherein the method is implemented for at least one of:

increasing the amount of time spent by individuals viewing the Web site;

increasing traffic on the Web site;

providing the vendor with targeted advertising;

increasing targeted exposure of the one or more products;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

12. A method comprising the steps of:

electronically providing a vendor with information regarding a plurality of Web sites;

electronically receiving from the vendor the identity of a preferred one of the Web sites;

electronically receiving from the vendor an offer to provide at least one product at no cost to at least one visitor of the preferred one of the Web sites; and

physically providing the at least one product at no cost to at least one visitor of the preferred one of the Web sites.

13. The method of claim 12, wherein the information regarding the plurality of Web sites includes one or more of visitor demographic information, usage information, content information, and advertising information.

14. The method of claim 12, further comprising:

receiving information regarding the at least one product from the vendor; and

displaying the information regarding the at least one product on the preferred one of the Web sites.

15. The method of claim 14, wherein the information regarding the at least one product includes one or more of a brand, a model number, a name, a product identification code, a production cost, a suggested retail price, a size, a weight, and an image of the product.

16. The method of claim 12, further comprising:

displaying an offer on the preferred one of the Web sites for a transient period of time unpredictable by visitors of the preferred one of the Web sites, the offer including an offer to provide the at least one product to at least one visitor of the Web site at no cost to the visitor.

17. The method of claim 12, wherein the method is implemented for at least one of:

increasing the amount of time spent by individuals viewing the preferred one of the Web sites;

increasing traffic on the preferred one of the Web sites;

providing the vendor with targeted advertising;

increasing targeted exposure of the at least one product;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

18. A method comprising the steps of:

receiving information regarding a plurality of Web sites;

selecting a preferred one of the Web sites based on the received information; and

providing at least one product to an agent of the preferred one of the Web sites in exchange for a guarantee;

wherein the guarantee includes;

a guarantee from the agent that product information regarding the at least one product will be displayed on the preferred one of the Web sites; and

a guarantee that the at least one product provided to the agent will be provided to at least one visitor of the preferred one of the Web sites, at a price equal to or less than a cost associated with delivering the at least one product to the at least one visitor.

19. The method of claim 18, wherein the guarantee further includes a guarantee that the at least one product will be offered to visitors of the preferred one of the Web sites for a transient period of time unpredictable by the visitors.

20. The method of claim 18, further comprising the step of providing product information regarding the at least one product to the agent of the preferred one of the Web sites.

21. The method of claim 20, wherein the product information includes one or more of a brand, a model number, a name, a product identification code, a production cost, a suggested retail price, a size, a weight, and an image of the product.

22. The method of claim 18, wherein the information regarding the plurality of Web sites includes one or more of visitor demographic information, usage information, content information, and advertising information.

23. The method of claim 18, wherein the method is implemented for at least one of:

increasing the amount of time spent by individuals viewing the preferred one of the Web sites;

increasing traffic on the preferred one of the Web sites;

providing targeted advertising for the at least one product;

increasing exposure for the at least one product;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

24. A system comprising:

a communication device configured to receive information about a content Web site from an offeror; and

receive information about a product from a vendor;

a data storage device configured to receive information from the communication device; and

a processor connected to the data storage device, wherein said data storage device stores a program for controlling the processor, and said processor is operative with the program for;

providing a central Web site operable by an administrator; and

providing a product display and offer proposal to the offeror and vendor;

wherein the product display and offer proposal includes;

the offeror displaying the product on the content Web site for a transient period of time unpredictable by consumers visiting the content Web site;

the offeror offering the product at no cost to at least one consumer visiting the content Web site; and

the vendor supplying the product at no cost to one of the administrator, the offeror, and the consumer.

25. The system of claim 24, wherein the processor is configured to provide the product display and offer proposal at least partially defined by variables including one or more of a time during which the product is displayed, a frequency with which the product is displayed, an amount of information displayed about the product, and a portion of the content Web site on which the product is displayed.

26. The system of claim 24, wherein the communication device is configured to receive information about the content Web site including one or more of visitor demographic information, usage information, content information, and advertising information.

27. The system of claim 24, wherein the communication device is configured to receive information about the product including one or more of a brand, a model number, a name, a product identification code, a production cost, a suggested retail price, a size, a weight, and an image of the product.

28. The system of claim 24, wherein the system is implemented for at least one of:

increasing the amount of time spent by individuals viewing the content Web site;

increasing traffic on the content Web site;

providing the vendor with targeted advertising;

increasing targeted exposure for the product;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

29. A system comprising:

a data storage device; and

a processor connected to the data storage device, wherein said data storage device stores a program for controlling the processor, and said processor is operative with the program for;

providing a central Web site operable by an administrator;

providing a vendor of products with information about a plurality of content Web sites, via the central Web site;

providing an agent for one of the content Web sites with information about products available from the vendor, via the central Web site;

displaying the products on one of the content Web sites for a transient period of time unpredictable by visitors to the content Web site; and

making an offer to provide the products at no cost to one or more consumers who view the displayed products during the transient period of time.

30. The system of claim 29, wherein the processor is further configured to facilitate a delivery of at least one of the products from the vendor to at least one of the consumers who accept the offer.

31. The system of claim 29, wherein the processor is further configured to facilitate the exchange of information regarding the product and the Web site between the vendor and the agent, via the central Web site.

32. The system of claim 29, wherein the processor is further configured to facilitate the exchange of information regarding the product between the vendor and consumers, via the central Web site.

33. The system of claim 29, wherein the system is implemented for at least one of:

increasing the amount of time spent by individuals viewing one of the content Web sites;

increasing traffic on one of the content Web sites;

providing the vendor with targeted advertising;

increasing targeted exposure of the products;

creating an online marketplace; and

facilitating a sweepstakes over an electronic network system.

34. A method comprising the steps of:

visiting a Web site operated by an offeror;

electronically providing the offeror with personal demographic data;

viewing a display of a product on the Web site, the display offering to provide the product to visitors of the website at a cost equal to or less than a delivery cost associated with delivering the product to a visitor who accepts the offer;

electronically accepting the offer from the offeror; and

physically receiving the product from a vendor that provided the offeror with instructions for displaying the product on the Web site.

35. The method of claim 34, wherein the personal demographic data includes one or more of a name, address, telephone number, citizenship, birth date, age, ethnicity, gender, personal interests, occupation, income, educational history, shopping habits, and commercial preferences.

36. The method of claim 34, wherein the step of accepting the offer from the offeror further includes providing the offeror or the vendor with one or more of payment information and delivery information.