IDENTIFICATION AND USE OF WEB SEARCHER EXPERTISE
First Claim
1. A method for improving an implementation of a search engine, comprising:
- identifying a level of search expertise of a searcher that is using the search engine; and
using the search expertise level to improve the experience that the searcher has with the search engine when performing a search.
2 Assignments
0 Petitions
Accused Products
Abstract
A search expertise level system and method for determining a search expertise level of a search engine user and then using that information to improve the searcher'"'"'s experience. The search expertise level system and method identifies the search expertise level of the searcher based on query behavior, post-query browsing behavior, and other behaviors of the searcher. One simple and important behavior that indicates a skilled searcher is the use of advanced query syntax and operators in the query. Once the search expertise level of a searcher is known, the search engine user interface can be modified and tailored to the needs of both skilled and novice searchers. The search expertise level also can be used to rank search results, such that search results for a novice searcher are ranked differently than those for a skilled searcher. The search expertise level also can be used in advertising and marketing.
-
Citations
20 Claims
-
1. A method for improving an implementation of a search engine, comprising:
-
identifying a level of search expertise of a searcher that is using the search engine; and using the search expertise level to improve the experience that the searcher has with the search engine when performing a search. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. A computer-readable medium having computer-executable instructions for using a search expertise level in displaying data in a search engine, comprising:
-
identifying the search expertise level of a searcher using the search engine based on a query behavior of the searcher; obtaining a search results list containing search results; and displaying the search results list to the searcher using a user interface such that the order of search results is dependent on the search expertise level. - View Dependent Claims (17, 18, 19)
-
-
20. A computer-implemented process for displaying advertisements to a searcher using a search engine, comprising:
-
identifying a search expertise level of the searcher; and displaying advertisements to the searcher through a search engine user interface based on the search expertise level of the searcher.
-
Specification