INFLUENCE BASED REWARDS FOR WORD-OF-MOUTH ADVERTISING ECOSYSTEMS
First Claim
1. A system that facilitates determination of an incentive, comprising:
- a central service component that receives information associated with at least one referral related to at least one of a product or service, or combination thereof, and determines at least one of an amount of incentive or a type of incentive, or a combination thereof, to distribute to at least one user based in part on a ratio of a number of successful referrals as compared to a total number of referrals, related to the at least one product or service, or a combination thereof, and associated with the at least one user.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.
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Citations
20 Claims
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1. A system that facilitates determination of an incentive, comprising:
a central service component that receives information associated with at least one referral related to at least one of a product or service, or combination thereof, and determines at least one of an amount of incentive or a type of incentive, or a combination thereof, to distribute to at least one user based in part on a ratio of a number of successful referrals as compared to a total number of referrals, related to the at least one product or service, or a combination thereof, and associated with the at least one user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method that facilitates determining an amount of incentive, comprising:
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evaluating a subset of information associated with at least one referral related to at least one of a product or service, or a combination thereof, and associated with at least one user; and determining the amount of incentive to award the at least one user based on a subset of incentive criteria comprising at least a ratio of a number of successful referrals compared to a total number of referrals associated with the at least one user, a successful referral is a referral that resulted in a recipient of the referral performing a desired action associated with the referral. - View Dependent Claims (15, 16, 17, 18)
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19. A system for determining an incentive, comprising:
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means for analyzing data associated with at least one referral of at least one of a product or service, or a combination thereof, and means for determining at least one of an amount of the incentive or a type of the incentive, or a combination thereof, to be awarded to at least one user based on an incentive criteria comprising comparing a number of successful referrals to the total number of referrals, related to the at least one of a product or service, or a combination thereof, and associated with the at least one user. - View Dependent Claims (20)
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Specification