SOCIAL MOBILIZED CONTENT SHARING

• US 20080320139A1
• Filed: 06/25/2007
• Published: 12/25/2008
• Est. Priority Date: 06/25/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Wascovich, Daniel James, Quoc, Michael, Johanson, Cynthia, Fixler, Eric, Gatz, Scott, Fukuda, Matthew K.
• Application Number:
  US11/767,776
• Publication Number:
  US 20080320139A1
• Time in Patent Office: Days
• US Class Current: 709/226
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/185 with management of multicast group membership
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

A mobile device, system, and method are directed towards identifying and employing social agents within a social network for distribution of multimedia content virally over mobile devices. The social agent may identify one or more multimedia content items for distribution. The social agent may also identify recipients of the viral distributions, or the recipients may be automatically identified based on the social network. The recipients may receive a message that enables them to access a playlist of the social agent'"'"'s multimedia content. The playlist may be associated with a card display that displays information about the social agent on one side. The recipient may then ‘flip’ the card to display the playlist. Playing of a selection in the playlist may then enable the social agent to receive a reward. The recipient may also distribute the social agent'"'"'s playlist to another recipient, thus virally distributing multimedia content within the social network.

Claims

1. A processor readable medium that includes data and instructions, wherein the execution of the instructions on a computing device provides for managing multimedia content over a network by enabling actions, comprising:

identifying at least one social agent based in part on a profile, or an online behavior;

providing to the social agent an application useable to manage a playlist;

identifying a recipient for the playlist based in part on a social network associated with the recipient and the social agent;

automatically sharing the playlist with the recipient, wherein the playlist is embodied within a sharing card;

if the recipient plays at least one multimedia content item indicated within the playlist, providing the social agent with a reward; and

if the recipient shares at least part of the social agent'"'"'s playlist with another member of the social network, providing the social agent with another reward.

2. The processor readable medium of claim 1, wherein the sharing card further comprises a displayable n-sided card that is arranged and configured to display on a network device the playlist for at least one of music, ringtones, photographs, or videos.

3. The processor readable medium of claim 1, wherein the sharing card further comprises at least one side of a displayable n-sided card that includes social networking information about the social agent.

4. The processor readable medium of claim 1, wherein the sharing card further comprises at least one selector icon configured to enable the recipient to share at least a portion of the playlist.

5. The processor readable medium of claim 1, wherein identifying the social agent further comprises identifying the social agent based in part on a communication'"'"'s plan employed by the social agent, or an amount of sharing of multimedia content that the social agent has done within a defined period of time.

6. The processor readable medium of claim 1, wherein identifying a recipient of the playlist further comprises automatically identifying the recipient based on at least one of a degree of separation between the social agent and the recipient, a membership in a group, or a membership in an activity.

7. A method for managing a mobile device to manage multimedia content over a network, comprising:

identifying a social agent for use in virally sharing multimedia content;

providing to the social agent an application useable to manage a playlist associated with multimedia content;

automatically identifying a recipient for the playlist based in part on a social network associated with the recipient and the social agent;

sharing the playlist with the recipient, wherein the playlist is embodied within a sharing card; and

if the recipient plays at least one multimedia content item indicated within the playlist, providing the social agent with a reward.

8. The method of claim 7, wherein sharing the playlist further comprises:

sending a message to the recipient, wherein the message includes a link to an application;

enabling the recipient to access the application, wherein the application enables the recipient to view the sharing card and to further access the playlist of multimedia content.

9. The method of claim 7, wherein the playlist further comprises a plurality of playlists, each playlist within the plurality being configured and arranged to include items within one of following:

music, photographs, videos, or ringtones.

10. The method of claim 7, wherein providing the social agent with a reward, further comprises restricting a number of times the recipient may receive the reward for sharing of the same multimedia content with the playlist.

11. The method of claim 7, wherein the sharing card further comprises:

n-sides, wherein a first side of the n-sided sharing card includes at least one graphic or message from the social agent; and

at least one other side of the n-sided sharing card includes the playlist that enables the recipient to select or rate at least one multimedia content item identified within the playlist.

12. A modulated data signal configured to include program instructions for performing the method of claim 7.

13. A network device to manage a mobile sharing of multimedia content, comprising:

a transceiver to send and receive data over a network; and

a processor that is operative to perform actions, comprising;

identifying at least one social agent based in part on a profile, or an online behavior;

providing to the social agent access to a graphical user interface that enables the social agent to manage a playlist of multimedia content, and to select to share at least a portion of the playlist;

receiving indication from through the graphical user interface that at least a portion of the playlist is to be shared, and identifying a recipient for the portion playlist based in part on a social network associated with the recipient and the social agent;

providing to the recipient access to another graphical user interface that includes a display of a sharing card for managing the portion of the playlist, wherein the sharing card includes is an n-sided polygon and at least one side displays the playlist; and

if the recipient shares at least part of the social agent'"'"'s playlist with another member of the social network, providing the social agent with another reward.

14. The network device of claim 13, wherein the graphical user interface is associated with a downloadable application.

15. The network device of claim 13, wherein providing the recipient access further comprises sending the recipient a text message that includes at least one of a link, or instructions to access the other graphical user interface.

16. The network device of claim 13, wherein the processor is operative to perform actions, further comprising:

enabling the recipient and the social agent to manage a super playlist that includes at least some multimedia content associated with the recipient or the social agent.

17. A system for managing multimedia content over a network, comprising:

a first mobile device that is configured and arranged to perform actions, including;

receiving an indication that a user of the first mobile device is designated as a social agent for sharing multimedia content;

receiving a downloadable application that is configured to enable the user to manage a playlist of the multimedia content;

enabling the user to select to share at least a portion of the playlist with a recipient; and

a network device that is configured to perform actions, including;

identifying the social agent;

providing the application to the first mobile device;

identifying the recipient, in part, based on a social networking relationship between the recipient and the social agent;

proving a message to the recipient that the social agent would like to share multimedia content with the recipient;

providing the application to a second mobile device associated with the recipient; and

if the recipient plays at least one multimedia content item indicated within the playlist, providing the social agent with a reward.

18. The system of claim 17, wherein the application enables the recipient to access a sharing card that enables access to the shared multimedia content.

19. The system of claim 17, wherein the application enables the recipient to further share at least a portion of the received playlist, and

If the recipient shares at least one multimedia content item within the playlist, providing another reward to the social agent.

20. The system of claim 17, wherein identifying the social agent further comprises identifying the social agent based in part on at least one of an online social networking behavior, a communications plan, or a solicitation.