SYSTEMS AND METHODS FOR THIRD-PARTY AGGREGATED VIDEO RATINGS

• US 20080320531A1
• Filed: 06/25/2008
• Published: 12/25/2008
• Est. Priority Date: 06/25/2007
• Status: Abandoned Application

• Current Assignee: Interpols Network Incorporated
• Original Assignee: Interpols Network Incorporated
• Inventors: Lee, Hyo, Kim, Peter H.I.
• Application Number:
  US12/146,246
• Publication Number:
  US 20080320531A1
• Time in Patent Office: Days
• US Class Current: 725/87
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A computer implemented method for providing a third-party video content rating unit to a client device, is disclosed. A web browser running on the client device requests video content from an affiliate video content server. The media player running on the client device receives a data stream of the video content from the affiliate video content server, renders the video content and sends a request for the third-party video content rating unit to a third-party ad content server once the video content has been completely rendered. The third-party ad content server receives the request for the third-party video content rating unit, sends the third-party video content rating unit to the client device and streams advertising content to the third-party video content rating unit. The third party video content rating unit is configured to be rendered on top of the media player.

Claims

1. A computer implemented method for providing a third-party video content rating unit to a client device, comprising:

a web browser running on the client device,

requesting video content from an affiliate video content server;

a media player running on the client device,

receiving a data stream of the video content from the affiliate video content server,

rendering the video content, and

sending a request for the third-party video content rating unit to a third-party ad content server once the video content has been completely rendered; and

the third-party ad content server,

receiving the request for the third-party video content rating unit,

sending the third-party video content rating unit to the client device, wherein the third-party video content rating unit is configured to be overlaid on top of the media player, and

streaming advertising content to the third-party video content rating unit.

2. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, further including:

the third party video content rating unit,

receiving a video content rating submission from a viewer of the rendered video content,

sending the video content rating to the third-party ad content server,

receiving aggregated video content rating results, and

displaying the aggregated video content rating results to the viewer.

3. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 2, wherein the third-party ad content server is configured to receive video content rating submissions from one or more other viewers of the video content using other instantiations of the third-party video content unit.

4. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 2, wherein the aggregated video content rating results include video content ratings submitted by one or more other viewers of the video content.

5. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, choosing the advertising content to stream to the third-party video content unit based on an attribute of the video content.

6. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 5, wherein the attribute relates to the subject matter of the video content.

7. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 5, wherein the attribute relates to the target audience for the video content.

8. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, wherein the third-party video content rating unit includes a first frame and a second frame.

9. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, wherein the first frame includes a video content rating module and the second frame is configured to render the streamed advertising content.

10. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 9, wherein the third-party video content rating unit includes a third frame that includes an advertisement banner.

11. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, wherein the client is a personal computer.

12. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, wherein the client is a mobile communication device.

13. The computer implemented method for providing a third-party video content rating unit to a client device, as recited in claim 1, further including:

building a user profile based on the video content rating submitted by the viewer; and

embedding a cookie on the viewer'"'"'s web browser to identify the viewer with the user profile.

14. A system for providing third-party aggregated video content ratings, comprising:

an affiliate video content server configured to store a plurality of video content files and generate a data stream to transmit a requested video content file;

a client device having a web browser and a media player,

the web browser communicatively connected to the affiliate video content server and configured to allow a user to send a request for a video content file to the affiliate video content server, and

the media player communicatively connected to the affiliate video content server and configured to receive and render the data stream of the requested video content file, the media player further configured to generate a request for a third-party video content rating unit after the requested video content file has been rendered; and

a third-party ad server communicatively connected to the client device and configured to,

receive the request for the third-party video content rating unit,

send the requested third-party video content rating unit to the client device, wherein the third-party video content rating unit is configured to be overlaid on top of the media player, and

stream advertising content to the third-party video content rating unit.

15. The system for providing third-party aggregated video content ratings, as recited in claim 14, further including:

the third party video content rating unit,

receiving a video content rating submission from the user,

sending the video content rating to the third-party ad content server,

receiving aggregated video content rating results, and

displaying the aggregated video content rating results to the user.

16. The system for providing third-party aggregated video content ratings, as recited in claim 15, wherein the third-party ad content server is configured to receive video content rating submissions from one or more other viewers of the video content using other instantiations of the third-party video content unit.

17. The system for providing third-party aggregated video content ratings, as recited in claim 15, wherein the aggregated video content rating results include video content ratings submitted by one or more other viewers of the video content.

18. The system for providing third-party aggregated video content ratings, as recited in claim 14, choosing the advertising content to stream to the third-party video content unit based on an attribute of the video content.

19. The system for providing third-party aggregated video content ratings, as recited in claim 18, wherein the attribute relates to the subject matter of the video content file.

20. The system for providing third-party aggregated video content ratings, as recited in claim 14, wherein the attribute relates to the target audience for the video content file.

21. The system for providing third-party aggregated video content ratings, as recited in claim 14, wherein the third-party video content rating unit includes a first frame and a second frame.

22. The system for providing third-party aggregated video content ratings, as recited in claim 14, wherein the first frame includes a video content rating module and the second frame is configured to render the streamed advertising content.

23. The system for providing third-party aggregated video content ratings, as recited in claim 22, wherein the third-party video content rating unit includes a third frame that includes an advertisement banner.

24. The system for providing third-party aggregated video content ratings, as recited in claim 14, wherein the client is a personal computer.

25. The system for providing third-party aggregated video content ratings, as recited in claim 14, wherein the client is a mobile communication device.

26. The system for providing third-party aggregated video content ratings, as recited in claim 14, further including:

building a user profile based on the video content rating submitted by the user; and

embedding a cookie on the user'"'"'s web browser to identify the user with the user profile.