Booking Advertising Campaigns
First Claim
1. A computer-implemented method comprising:
- receiving campaign criteria including target reach and frequency for an advertising campaign;
allocating advertising spots based on the campaign criteria;
generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots;
determining whether projected campaign reach and frequency sufficiently match target reach and frequency; and
dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency.
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Accused Products
Abstract
Various aspects can be implemented for automated booking of advertising campaigns based on reach and frequency goals In general, one aspect can be a method that includes receiving campaign criteria including target reach and frequency for an advertising campaign. The method also includes allocating advertising spots based on the campaign criteria, and generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots. The method further includes determining whether projected campaign reach and frequency sufficiently match target reach and frequency, and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.
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Citations
23 Claims
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1. A computer-implemented method comprising:
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receiving campaign criteria including target reach and frequency for an advertising campaign; allocating advertising spots based on the campaign criteria; generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots; determining whether projected campaign reach and frequency sufficiently match target reach and frequency; and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computing device comprising a computer program product stored on a computer readable medium, the stored computer program product including executable instructions causing the computing device to perform functions comprising:
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receiving campaign criteria including target reach and frequency for an advertising campaign; allocating advertising spots based on the campaign criteria; generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots; determining whether projected campaign reach and frequency sufficiently match target reach and frequency; and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A system comprising:
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an advertiser-facing module configured to interface with an advertiser and to obtain campaign criteria comprising target reach and frequency for an advertising campaign; a metrics calculation module configured to calculate projected campaign reach and frequency; means for dynamically allocating advertising spots in the advertising campaign to cause the calculated reach and frequency to better match the target reach and frequency; and a broadcaster-facing module configured to interface with one or more broadcasters that broadcast one or more advertisements during the allocated advertising spots.
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Specification