Profile based advertising method for out-of-line advertising delivery
First Claim
1. A system for providing targeted content to a user, comprising:
- at least one network;
a plurality of computerized user devices communicably coupled to said at least one network, each of said plurality of computerized user devices including a user profile manager component, each of said plurality of computerized user devices being operative to perform, in response to user interaction with the respective computerized user device, at least one specified action; and
at least one computerized trusted device communicably coupled to said at least one network, the computerized trusted device including a plurality of separate sub-systems, each of said plurality of separate sub-systems of the computerized trusted device being associated with one of said plurality of computerized user devices,wherein said user profile manager component within each of said plurality of computerized user devices is operative to generate, in response to said at least one specified action performed by the respective computerized user device, data corresponding to said at least one specified action, and to generate a user profile containing at least some of the generated data,wherein each of said plurality of separate sub-systems of the computerized trusted device is operative to match content with said user based at least in part upon the data contained in said user profile generated by said user profile manager component within the computerized user device associated with the respective sub-system, andwherein the computerized trusted device is operative to transmit, over said at least one network, the matched content to the computerized user device associated with the respective sub-system.
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Accused Products
Abstract
A system and method of delivering and accessing information including advertisements targeted to a user that assures the privacy protection of the user, and allows the user to access the advertisements without interrupting the flow of desired information content. The system includes at least one computerized user device and at least one ad matching entity communicably coupled to at least one network. The ad matching entity includes a master computer system and at least one computer sub-system, in which each sub-system is associated with a respective user device. The user device creates a user profile based upon data obtained from observing various user actions, including the consumption/abandonment of content programs or advertisements, the visiting of web pages, the use of web search terms, etc. The user profile data is provided by the user device to the sub-system of the ad matching entity, which is a trusted third party. The ad matching sub-system locally matches information contained in the user profile against information contained in a target profile, and sends the results to the master system. Based on these results, the master system transmits at least one advertisement targeted to the user to the user device. The ad matching entity then permanently deletes all records and copies of the user profile from its data storage. At a later time chosen by the user, the user can consume the advertisement in an out-of-line fashion independently of the consumption of any desired information content.
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Citations
37 Claims
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1. A system for providing targeted content to a user, comprising:
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at least one network; a plurality of computerized user devices communicably coupled to said at least one network, each of said plurality of computerized user devices including a user profile manager component, each of said plurality of computerized user devices being operative to perform, in response to user interaction with the respective computerized user device, at least one specified action; and at least one computerized trusted device communicably coupled to said at least one network, the computerized trusted device including a plurality of separate sub-systems, each of said plurality of separate sub-systems of the computerized trusted device being associated with one of said plurality of computerized user devices, wherein said user profile manager component within each of said plurality of computerized user devices is operative to generate, in response to said at least one specified action performed by the respective computerized user device, data corresponding to said at least one specified action, and to generate a user profile containing at least some of the generated data, wherein each of said plurality of separate sub-systems of the computerized trusted device is operative to match content with said user based at least in part upon the data contained in said user profile generated by said user profile manager component within the computerized user device associated with the respective sub-system, and wherein the computerized trusted device is operative to transmit, over said at least one network, the matched content to the computerized user device associated with the respective sub-system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system for providing information content and associated advertisement content to a user, comprising:
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at least one network; at least one computerized user device communicably coupled to said at least one network, the computerized user device including a content storage component, and a content viewer component; and at least one computerized content provider device communicably coupled to said at least one network, the computerized content provider device being operative to provide said information content and said associated advertisement content over said at least one network to the computerized user device, wherein said content storage component is operative to store at least a portion of one or more of said information content and said associated advertisement content provided by the computerized content provider device, and wherein said content viewer component is operative to allow said user to consume the advertisement content independently of said information content. - View Dependent Claims (23, 24)
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25. A system for providing information content and advertisement content to a user, said information content being associated with at least one information content owner, said advertisement content being associated with at least one advertiser, comprising:
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at least one network; a plurality of computerized user devices communicably coupled to said at least one network, each of said plurality of computerized user devices including a content viewer component; at least one computerized trusted device communicably coupled to said at least one network, the computerized trusted device including a plurality of separate sub-systems, each of said plurality of separate sub-systems of the computerized trusted device being associated with one of said plurality of computerized user devices; and at least one settlement system communicably coupled to said at least one network, the settlement system including a plurality of separate sub-systems, each of said plurality of separate sub-systems of the settlement system being associated with one of said plurality of computerized user devices, wherein said content viewer component within each of said plurality of computerized user devices is operative to allow said user to consume said information content and said advertisement content, wherein each of said plurality of computerized user devices is operative to generate, responsive to at least one specified action performed by said user while consuming one or more of said information content and said advertisement content, data corresponding to said at least one specified action, and to generate performance-based feedback containing at least some of the generated data, said performance-based feedback relating to one or more of said information content and said advertisement content, wherein each of said plurality of separate sub-systems of the computerized trusted device is operative to generate, based at least in part upon said performance-based feedback generated by the computerized user device associated with the respective sub-system of the computerized trusted device, at least one instruction for implementing at least one monetary settlement for at least one consumption of one or more of said information content and said advertisement content by said user, and to provide said at least one instruction to the sub-system of the settlement system associated with the computerized user device that generated said performance-based feedback, and wherein the sub-system of the settlement system associated with the computerized user device that generated said performance-based feedback is operative to implement, based upon said at least one instruction, said at least one monetary settlement. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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32. A method of providing targeted content to a user, comprising the steps of:
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performing, by at least one of a plurality of computerized user devices in response to user interaction with the respective computerized user device, at least one specified action, each of said plurality of computerized user devices being communicably coupled to at least one network, each of said plurality of computerized user devices including a user profile manager component; generating, by said user profile manager component within the respective computerized user device that performed said at least one specified action in response to said at least one specified action, data corresponding to said at least one specified action; generating, by said user profile manager component within the respective computerized user device that performed said at least one specified action, a user profile containing at least some of the generated data; matching, by one of a plurality of sub-systems of a computerized trusted device, content with said user based at least in part upon the data contained in said user profile, said one of said plurality of sub-systems being associated with the respective computerized user device that performed said at least one specified action; and transmitting, by the computerized trusted device over said at least one network, the matched content to the computerized user device associated with the respective sub-system. - View Dependent Claims (33, 34)
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35. A method of providing information content and associated advertisement content to a user, comprising the steps of:
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providing, by at least one computerized content provider device, said information content and said associated advertisement content over at least one network to at least one computerized user device, each of said computerized content provider device and said computerized user device being communicably coupled to said at least one network, said computerized user device including a content storage component, and a content viewer component; storing, by said content storage component, at least a portion of one or more of said information content and said associated advertisement content provided by said computerized content provider device; and allowing, by said content viewer component, said user to consume the advertisement content independently of said information content.
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36. A method of providing information content and advertisement content to a user, said information content being associated with at least one information content owner, said advertisement content being associated with at least one advertiser, said method comprising the steps of:
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consuming, by said user via one of a plurality of computerized user devices, one or more of said information content and said advertisement content, said plurality of computerized user devices being communicably coupled to at least one network; generating, by said one of said plurality of computerized user devices in response to at least one specified action performed by said user while consuming one or more of said information content and said advertisement content, data corresponding to said at least one specified action; generating, by said one of said plurality of computerized user devices, performance-based feedback containing at least some of the generated data, said performance-based feedback relating to one or more of said information content and said advertisement content; generating, by one of a plurality of sub-systems of a computerized trusted device based at least in part upon said performance-based feedback, at least one instruction for implementing at least one monetary settlement for each consumption of said information content and said advertisement content by said user, said one of said plurality of sub-systems of said computerized trusted device being associated with the computerized user device that generated said performance-based feedback, said computerized trusted device being communicably coupled to said at least one network; providing, by said one of said plurality of sub-systems of said computerized trusted device associated with the computerized user device that generated said performance-based feedback, said at least one instruction to one of a plurality of sub-systems of a settlement system, said one of said plurality of sub-systems of said settlement system being associated with the computerized user device that generated said performance-based feedback, said settlement system being communicably coupled to said network; and implementing, by said one of said plurality of sub-systems of said settlement system associated with the computerized user device that generated said performance-based feedback based upon said at least one instruction, said at least one monetary settlement. - View Dependent Claims (37)
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Specification