DISPLAYING OF ADVERTISEMENT-INFUSED THUMBNAILS OF IMAGES

• US 20090006189A1
• Filed: 06/27/2007
• Published: 01/01/2009
• Est. Priority Date: 06/27/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ma, Wei-Ying, Zhang, Lei, Li, Zhiwei, Shum, Heung-Yeung, Zhang, Ruochi, Hon, Hsiao-Wuen
• Application Number:
  US11/769,518
• Publication Number:
  US 20090006189A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An image advertisement system of a computing device displays as part of a display page an advertisement-infused thumbnail of an image prior to displaying the image. The image advertisement system initially receives a display page with an indication of an image to be displayed as part of the display page. The image advertisement system generates an advertisement-infused thumbnail of the image by combining advertisement content with a thumbnail of the image. The image advertisement system then displays the display page with the advertisement-infused thumbnail of the image in place of the image. The image advertisement system then replaces the displayed advertisement-infused thumbnail with the image.

Claims

1. A method in a computing device for displaying an advertisement, the method comprising:

receiving a display page with an indication of an image to be displayed as part of the display page;

displaying the display page with an advertisement-infused thumbnail of the image in place of the image; and

replacing the displayed advertisement-infused thumbnail with the image.

2. The method of claim 1 wherein the advertisement-infused thumbnail of the image is displayed while the image is being downloaded to the computing device.

3. The method of claim 1 wherein a thumbnail of the image is included with the display page, the advertisement is retrieved for an advertisement server, and the thumbnail is infused with the advertisement at the computing device.

4. The method of claim 1 including when a user selects the advertisement-infused thumbnail, displaying a display page associated with the advertisement.

5. The method of claim 1 wherein the thumbnail is blurred.

6. The method of claim 1 wherein the thumbnail is enlarged based on the size of the image.

7. The method of claim 1 wherein the replacing of the advertisement-infused thumbnail includes fading out of the advertisement-infused thumbnail and fading in of the image.

8. The method of claim 1 wherein the replacing of the advertisement-infused thumbnail includes displaying the image on a section-by-section basis.

9. The method of claim 1 including while the image is displayed, receiving an indication to display the advertisement and replacing the displayed image with the advertisement-infused thumbnail.

10. A computer-readable medium containing instructions for controlling a computing device to display an advertisement, by a method comprising:

receiving a web page with a reference of an image to be displayed as part of the web page;

requesting the image identified by the reference to be downloaded to the computing device;

receiving an advertisement from an advertisement server;

enlarging the thumbnail based on the size of the image;

displaying the web page with the enlarged thumbnail along with the advertisement in place of the image; and

replacing the displayed enlarged thumbnail along with the advertisement with the image.

11. The computer-readable medium of claim 10 including when a user selects the displayed thumbnail, displaying a web page associated with the advertisement.

12. The computer-readable medium of claim 10 including blurring the thumbnail.

13. The computer-readable medium of claim 10 wherein the replacing of the displayed enlarged thumbnail along with the advertisement includes fading out of the enlarged thumbnail along with the advertisement and fading in of the image.

14. The computer-readable medium of claim 10 wherein the replacing of the enlarged thumbnail along with the advertisement includes displaying a full-resolution version of the image on a section-by-section basis.

15. The computer-readable medium of claim 10 including while the image is displayed, receiving an indication to display the advertisement and replacing the displayed image with the enlarged image along with the advertisement.

16. The computer-readable medium of claim 10 including tracking the selection of the advertisement so that revenue resulting from the selection can be shared between the provider of the web page and the provider of the image.

17. The computer-readable medium of claim 10 wherein the advertisement is animation superimposed on the displayed thumbnail.

19. The computing device of claim 17 wherein the thumbnail is received via a display page that was previously displayed.

20. The computing device of claim 17 including a component to re-display the advertisement-infused image when requested by a user.

18. A computing device for displaying an advertisement, comprising:

a display page store with a reference to an image to be displayed as part of the display page;

a component that retrieves the referenced image;

a component that retrieves an advertisement;

a component that infuses a thumbnail of the image to generate an advertisement-infused thumbnail;

a component that displays the display page with an advertisement-infused thumbnail of the image in place of the image; and

a component that replaces the displayed advertisement-infused thumbnail with the image.