DETERMINING LOCATION-BASED COMMERCIAL INFORMATION
First Claim
Patent Images
1. A computer-implemented method, comprising:
- receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient;
performing a process to identify advertisement information to be presented based on the content; and
if advertisement information is not identified by the process, identifying commercial information to be presented based on geographic location of the recipient and communicating, over the delivery network, the identified commercial information to the recipient.
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Accused Products
Abstract
Techniques for determining location-based commercial information are described The techniques include receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient, performing a process to identify advertisement information to be presented based on the content, and if advertisement information is not identified by the process, identifying commercial information to be presented based an geographic location of the recipient and communicating over the delivery network, the identified commercial information to the recipient.
109 Citations
32 Claims
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1. A computer-implemented method, comprising:
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receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient; performing a process to identify advertisement information to be presented based on the content; and if advertisement information is not identified by the process, identifying commercial information to be presented based on geographic location of the recipient and communicating, over the delivery network, the identified commercial information to the recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method, comprising;
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receiving a request for one or more content items to be presented together with other content, both of which are provided over a delivery network to a recipient; attempting to identify one or more content items of a first type based, on the other content; and if the attempt fails, identifying one or more content items of a second type based on a geographic location, of the recipient and communicating, over the delivery network, the identified one or more items to the recipient. - View Dependent Claims (12, 13)
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14. A system comprising;
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means for receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient; means for performing a process to identify advertisement information to be presented based on the content; and means for identifying commercial information to be presented based on geographic location of the recipient, if advertisement information is not identified by the process, and communicating, over the delivery network, the identified commercial information to the recipient.
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15. A system comprising:
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a network interface configured to communicate over a delivery network; an advertisement identification unit configured to identify advertisement information based on content, upon receiving a request for an advertisement at the network interface unit; and a commercial information identification unit configured to identity commercial information to be presented based on geographic location of the recipient, if advertisement information is not identified by the advertisement identification unit, and configured to communicate the identified commercial information to the recipient. - View Dependent Claims (16, 17, 18, 19)
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20. A computer-readable medium having embodied thereon a computer program, the medium comprising one or more code segments configured to:
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receive a request for an advertisement to be presented together with content provided over a delivery network to a recipient; perform a process to identify advertisement information to be presented based on the content; and if advertisement information is not identified by the process, identify commercial information to be presented based on geographic location of the recipient and communicate, over the delivery network, the identified commercial information to the recipient. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A computer-readable medium having embodied thereon a computer program, the medium comprising one or more code segments configured to:
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receive a request for one or more content items to be presented together with other content, both of which are provided over a delivery network to a recipient; attempt to identify one or more content items of a first type based on the other content; and if the attempt fails, identify one or more content items of a second type based on a geographic location of the recipient and communicating, over the delivery network, the identified one or more items to the recipient. - View Dependent Claims (31, 32)
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Specification