TARGETING IN-VIDEO ADVERTISING

• US 20090006191A1
• Filed: 06/28/2007
• Published: 01/01/2009
• Est. Priority Date: 06/27/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Huchital, Jill A., Finger, Brienne M., Gupta, Manish, Moonka, Rajas, Liao, Lin, Arankalle, Poorva, Lax, Reuven
• Granted Patent: US 8,661,464 B2
• Time in Patent Office: Days
• US Class Current: 705/14.710
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Claims

1. A computer-implemented method comprising:

receiving user input indicating a placement preference for an advertisement to be presented with a video, the placement preference indicating a presentation preference of the advertisement relative to presentation of feature content of the video; and

using the placement preference to influence selection of a video with which the advertisement is to be presented.

2. A computer-implemented method comprising:

receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item relative to presentation of the media item; and

using the placement preference to influence selection of a media item with which the content item is to be presented.

3. The method of claim 2, wherein the media item is one or more of an audio item, a video item, and a combination of a video item and an audio item.

4. The method of claim 2, wherein the content item is presented using one or more of text, graphics, still-image, video, audio, banners and links.

5. The method of claim 2, wherein the placement preference indicates a presentation preference of a sequence of the content item relative to the presentation of the media item.

6. The method of claim 2, wherein the placement preference includes one or more of pre-roll placement such that the content item is to be placed prior to playing of feature content of the media item, mid-roll placement such that the content item is to be placed within feature content of the media item, and post-roll placement such that the content item is to be placed once playing of feature content of the media item is completed.

7. The method of claim 2, wherein the placement preference includes placement of the content item based on whether a viewer of the media item has capability of shipping the content item.

8. The method of claim 2, wherein the content item comprises an advertisement.

9. The method of claim 8, wherein:

receiving user input comprises receiving a bid for placement of the advertisement that reflects placement preference of a sponsor of the advertisement; and

using the placement preference comprises using the placement preference and the bid to influence selection of media with which the advertisement is to be presented.

10. The method of claim 8, wherein the placement preference comprises a first placement preference, further comprising:

receiving user input indicating a second placement preference far the advertisement to be presented with a media item, the second placement preference indicating a second presentation preference of the advertisement relative to presentation of the media item;

receiving a first bid for placement of the advertisement that reflects the first placement preference of a sponsor of the advertisement;

receiving a second bid for placement of the advertisement that reflects the second placement preference of the sponsor of the advertisement,

wherein;

the second bid is different from the first bid and the second placement preference is different from the first placement preference, and

using the placement preference to influence selection of a media item with, which the advertisement is to be presented comprises using the first and second placement preferences and the first and second bids to influence selection of a media item with which the advertisement is to be presented.

11. A computer program tangibly embodied in a computer-readable medium, the computer program having instructions that, when executed, generate a graphical user interface on a display device for using a computer to specify ad placement preferences, the graphical user interface comprising a placement preference region, the placement preference region including placement preference which may be modified by a user, the placement preference indicating a presentation preference of an advertisement relative to presentation of feature content.

12. The computer program of claim 11, wherein the placement preference includes one or more of pre-roll placement such that the advertisement is to be placed prior to playing of the feature content, mid-roll placement such that the advertisement is to be placed within the feature content, and post-roll placement such that the advertisement is to be placed once playing of the feature content is completed.

13. The computer program of claim 11, wherein the placement preference includes placement of the advertisement based on whether a viewer of feature content has capability of skipping the advertisement.

14. The computer program of claim 11, wherein the placement preference includes a bid for placement of the advertisement which reflects placement preference of a sponsor of the advertisement.

15. A computer-implemented method comprising:

receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item based on an entity presenting the media item; and

using the placement preference to influence selection of a media item with which the content item is to be presented.

16. The method of claim 15, wherein the placement preference indicates whether the content item is to be presented with an embedded media item, where an entity presenting the embedded media item is different from an entity owning the embedded media item.

17. The method of claim 15, wherein the placement preference indicates one or more entities and whether the content item may be presented with a media item presented by the one or more entities.

18. The method of claim 15, wherein the media item is one or more of an audio item, a video item, and a combination of a video item and an audio item.

19. The method of claim 15, wherein the content item is presented using one or more of text, graphics, still-image, video, audio, banners and links.

20. The method of claim 15, wherein the content item comprises an advertisement.

21. The method of claim 20, wherein:

receiving user input comprises receiving a hid for placement of the advertisement that reflects placement preference of a sponsor of the advertisement; and

using the placement preference comprises using the placement preference and the bid to influence selection of a media item with which the advertisement is to be presented.

22. A computer program tangibly embodied in a computer-readable medium, the computer program having instructions that, when executed, generate a graphical user interface on a display device for using a computer to specify ad placement preferences, the graphical user interface comprising a placement preference region, the placement preference region including placement preference which may be modified by a user, the placement preference indicating a presentation preference of an advertisement based on an entity presenting a media item.

23. The computer program of claim 22, wherein the placement preference indicates whether the advertisement is to be presented with an embedded media item, where an entity presenting the embedded media item is different from an entity owning the embedded media item.

24. The computer program of claim 22, wherein the placement preference indicates one or more entities and whether the advertisement may be presented with a media item presented by the one or more entities.

25. A computing device comprising a computer program stored an a computer readable medium, the stored compute program including executable instructions causing the computing device to perform functions comprising:

receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item relative to presentation of the media item; and

using the placement preference to influence selection of a media item with which the content item is to be presented.

26. The computing device of claim 25, wherein the placement preference indicates a presentation preference of a sequence of the content item relative to the presentation of the media item.

27. The computing device of claim 25, wherein the placement preference includes one or more of pre-roll placement such that the content item is to be placed prior to playing of feature content of the media item, mid-roll placement such that the content item is to be placed within feature content of the media item, and post-roll placement such that the content item is to be placed once playing of feature content of the media item is completed.

28. The computing device of claim 25, wherein the placement preference includes placement of the content item based on whether a viewer of the media item has capability of skipping the advertisement.

29. A system comprising:

a receiving unit for receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item relative to presentation of the media item; and

a selection unit for selecting a media item with which the content item is to be presented based on, at least in part, the placement preference.

30. A system comprising:

means for receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item relative to presentation of the media item; and

means for using the placement preference to influence selection of a media item with which the content item is to be presented.

31. A computing device comprising a computer program stored on a computer readable medium, the stored computer program including executable instructions causing the computing device to perform functions comprising:

receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item based on an entity presenting the media item; and

using the placement preference to influence selection of a media item with which the content item is to be presented.

32. The computing device of claim 31, wherein the placement preference indicates whether the content item is to be presented with an embedded media item, where an entity presenting the embedded media item is different from an entity owning the embedded media item.

33. The computing device of claim 31, wherein the placement preference indicates one or more entities and whether the content item may be presented with a media item presented by the one or more entitles.

34. A system comprising:

a receiving unit for receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item based on an entity presenting the media item; and

a selection unit for selecting a media item with which the content item is to be presented based on, at least in part, the placement preference.

35. A system comprising:

means for receiving user input indicating a placement preference for a content item to be presented with a media item, the placement preference indicating a presentation preference of the content item based on an entity presenting the media item; and

means for using the placement preference to influence selection of a media item with which the content item is to be presented.