Point of Presence Sponsorship Mechanism for Digital Content Objects

• US 20090006192A1
• Filed: 06/29/2007
• Published: 01/01/2009
• Est. Priority Date: 06/29/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ravindran, Balaji, Kalaboukis, Chris, Martinez, Ronald
• Application Number:
  US11/771,223
• Publication Number:
  US 20090006192A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Particular embodiments of the present invention are related to a point-of-presence distribution and sponsorship mechanism facilitating sponsored distribution and use of digital content, ad content and revenue generation opportunities.

Claims

1. A method comprising:

receiving, from a remote host, a request for content-embedding code identifying a digital content object;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the digital content object;

render an ad in connection with the content object; and

present an activatable sponsor control, wherein the sponsor control, when activated, is operative to initiate a workflow with a remote system directed to sponsoring the digital content object; and

transmitting a response to the remote host, wherein the response includes the content-embedding code.

2. The method of claim 1 wherein the content-embedding code is further operable to, responsive to activation of the sponsor control, transmit a sponsor request to a remote host, the request identifying the content object.

3. The method of claim 1 wherein the content-embedding code is further operable to, responsive to activation of the sponsor control, display a point-of-presence sponsor interface facilitating initiation of the workflow.

4. The method of claim 1 further comprising

responsive to a request for the content object generated by the content embedding code executed on a remote host, selecting an ad corresponding to a sponsor of the content object, and

returning the ad, or a data locator for the ad, to the remote host.

5. The method of claim 1 wherein the ad, when activated, is operative to cause a remote system to generate a benefit to one or more entities associated with distribution of the digital content object.

6. The method of claim 5 wherein the benefit is a monetary award.

7. The method of claim 4 wherein the ad, when activated, is operative to cause a remote system to charge an account corresponding to the sponsor of the selected ad.

8. The method of claim 7 wherein the ad, when activated, is farther operative to generate a benefit to one or more entities associated with distribution of the digital content object.

9. The method of claim 1 wherein the content-embedding code is further operable to cause the one or more processors to access a code module operable to render the digital content object and the ad.

10. The method of claim 9 wherein the code module is a browser plug-in.

11. The method of claim 9 wherein the code module is a media player.

12. The method of claim 1 wherein the rendered ad is an advertisement hyperlink corresponding to a network addressable advertiser resource, wherein the advertisement hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

13. The method of claim 12 wherein the content embedding code is further operative to cause the processor to render the content as clickable region, which, when clicked, is operative to cause the processor to access the network addressable advertiser resource.

14. The method of claim 1 wherein the content-embedding code is further operable to:

present a distribution hyperlink identifying a network addressable resource, wherein the hyperlink, when activated, is operative to cause the processor to transmit a second request for content embedding code identifying the digital content object.

15. The method of claim 1 further comprising

determining a user identifier associated with the request for content-embedding code;

and

adding the user identifier to the content-embedding code.

16. The method of claim 14 further comprising

determining a user identifier associated with the request for content-embedding code;

and

generating an object instance record and an object instance identifier for the object instance record, wherein the object instance record identifies the digital content object and includes the user identifier.

17. The method of claim 16 wherein the request for content-embedding code identifies a second object instance record;

and wherein the generating step further comprises associating the object instance record to the second object instance record.

18. The method of claim 17 wherein the object instance identifier is encoded into the distribution hyperlink.

19. The method of claim 1 wherein the content-embedding code is further operative to cause the processor to display the content.

20. The method of claim 1 wherein the content-embedding code comprises HTML code.

21. The method of claim 14 wherein the content embedding code comprises a script operative to dynamically generate the distribution hyperlink.

22. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a request for content-embedding code identifying a digital content object;

generate content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a distribution hyperlink identifying a network addressable resource, wherein the hyperlink, when activated, is operative to cause the processor to transmit a second request for content embedding code identifying the digital content object; and

transmit a response to the remote host, wherein the response includes the content-embedding code.

23. A method comprising

receiving, from a remote host, a message including a content identifier corresponding to a digital content object;

accessing a sponsor database for information identifying a sponsor of the digital content object;

recording an event related to the message in a data store;

transmitting a response to the remote host, wherein the response causes the remote host to receive an ad selected by the sponsor; and

responsive to activation of the ad at the remote host, accessing a data store of object instance records using the content identifier to identify one or more accounts associated with distribution of the content object corresponding to the content identifier; and

associating a benefit to one or more of the identified accounts based on the event.

24. The method of claim 23 wherein the accessing step comprises identifying a plurality of content embedding entities in a chain of distribution corresponding to the digital content object.