Location, destination and other contextual information-based mobile advertisements

• US 20090006194A1
• Filed: 06/27/2007
• Published: 01/01/2009
• Est. Priority Date: 06/27/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Sridharan, Prashant, Button, Thomas L.
• Application Number:
  US11/823,142
• Publication Number:
  US 20090006194A1
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Described is a technology by which an advertisement is selected for output on a mobile (e.g., vehicle navigation) system based on contextual data, including current state data from a location-sensing (e.g., GPS) device. The advertisement may be an image displayed at a location on a map corresponding to a physical location of the advertiser. The contextual data may include location, direction and destination data, user preference data and user-provided data such as calendar, task and/or contacts data. Examples of other contextual data include age data, gender data, number of vehicle occupants data, vehicle make data, vehicle model data, and/or vehicle style data. In one aspect, the user may interact with the advertisement, e.g., to communicate an order for a product or service corresponding to the advertisement.

Claims

1. At least one computer-readable medium having computer-executable instructions, which when executed perform steps, comprising:

obtaining contextual data including current state data from a location-sensing device of a mobile system;

selecting an advertisement for output based on the contextual data; and

outputting the advertisement to an output mechanism of the mobile system.

2. The computer-readable medium of claim 1 wherein obtaining the contextual data comprises accessing user preference data, and wherein obtaining the current state data from the location-sensing device comprises receiving output from a GPS device.

3. The computer-readable medium of claim 1 wherein selecting the advertisement for output based on the contextual data includes accessing a data store of advertisements from paying advertisers.

4. The computer-readable medium of claim 1 wherein outputting the advertisement comprises outputting an icon or other image to an automobile navigation system display screen.

5. The computer-readable medium of claim 1 wherein outputting the advertisement comprises outputting audio.

6. The computer-readable medium of claim 1 wherein selecting the advertisement comprises combining current dynamic state data with at least one static data item.

7. The computer-readable medium of claim 1 wherein obtaining the contextual data comprises accessing user-provided data comprising calendar data, task data or contacts data, or any combination of calendar data, task data or contacts data.

8. In a mobile computing environment, a method comprising:

outputting an advertisement based upon contextual data including current state data;

receiving changed current state data corresponding to a change in the current state data relative to a previous state; and

determining whether to output a different advertisement based upon the contextual data including the changed current state data, and if so, selecting the different advertisement based upon the contextual data including the changed current state data, and outputting the different advertisement.

9. The method of claim 8 outputting the different advertisement comprises displaying an image at a location on a map or proximate the location on the map corresponding to a physical location of an advertiser.

10. The method of claim 8 wherein receiving the changed current state data comprises receiving data indicative of a location change, a speed change, a time change, a direction change, a destination, a fuel level change, or a route change, or any combination of a location change, a speed change, a time change, a direction change, a destination, a fuel level change, or a route change.

11. The method of claim 8 wherein determining whether to output a different advertisement based upon the contextual data comprises evaluating user preference data or evaluating user-provided data, or evaluating both user preference data and user-provided data.

12. The method of claim 8 wherein the contextual data includes age data, gender data, number of vehicle occupants data, vehicle make data, vehicle model data, or vehicle style data, or any combination of age data, gender data, number of vehicle occupants data, vehicle make data, vehicle model data, or vehicle style data.

13. The method of claim 8 wherein the contextual data includes user preference data corresponding to user likes or dislikes, or both likes and dislikes, of one or more businesses or one or more categories of businesses, or both one or more businesses and one or more categories of businesses.

14. The method of claim 8 further comprising, receiving user interaction with respect to the different advertisement, and in response, providing additional information with respect to the different advertisement.

15. The method of claim 14 wherein providing the additional information with respect to the advertisement comprises offering a user a means to communicate an order for a product or service corresponding to the advertisement.

16. In a mobile computing environment having a mapping mechanism, a system comprising:

a data store set containing advertisements; and

an advertisement selection mechanism coupled to a source of contextual data including current state data, and coupled to access the data store to select a selected advertisement from the data store based on the contextual data, and to output the advertisement to the mapping mechanism.

17. The system of claim 16 wherein the mapping mechanism includes a GPS device and a display screen of an automobile navigation system.

18. The system of claim 16 wherein the current state data comprises location data, speed data, time data, direction data, destination data, fuel level data, or route data, or any combination of location data, speed data, time data, direction data, destination data, fuel level data, or route data.

19. The system of claim 16 wherein the contextual data includes age data, gender data, number of vehicle occupants data, vehicle make data, vehicle model data, or vehicle style data, or any combination of age data, gender data, number of vehicle occupants data, vehicle make data, vehicle model data, or vehicle style data.

20. The system of claim 16 further comprising communication means, and input means for interacting with the advertisement, wherein the input means is coupled to the communication means to communicate an order for a product or service corresponding to the advertisement.