Profile based advertising method for out-of-line advertising delivery

• US 20090006197A1
• Filed: 06/28/2007
• Published: 01/01/2009
• Est. Priority Date: 06/28/2007
• Status: Abandoned Application

• Current Assignee: Andrew Marcuvitz
• Original Assignee: Andrew Marcuvitz
• Inventors: Marcuvitz, Andrew
• Application Number:
  US11/823,863
• Publication Number:
  US 20090006197A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method of delivering and accessing information including advertisements targeted to a user that assures the privacy protection of the user, allows the user to access the advertisements without interrupting the flow of desired information content, monitors the user'"'"'s interaction with the advertisements to provide advertisers with performance-based feedback relating to their advertising services, and enables the user to control the degree to which payment for the delivered information is user or advertiser-supported. The system includes at least one computerized user device and at least one ad matching entity communicably coupled to at least one network. The computerized user device creates a user profile based upon data obtained by the device from observing various user actions, including the consumption/abandonment of content programs or advertisements, the visiting of web pages, the use of web search terms, etc. At a time or under conditions chosen by the user, the user profile data is securely transmitted from the computerized user device to the ad matching entity, which is a trusted third party. The ad matching entity temporarily stores the user profile data, matches at least one advertisement with the stored data, and transmits the advertisement targeted to the user to the computerized user device. The ad matching entity then permanently deletes all records and copies of the user profile from its data storage. At a later time chosen by the user, the user can consume the advertisement in an out-of-line fashion independently of the consumption of any desired information content.

Claims

1. A system for providing targeted information to a user, comprising:

at least one network;

at least one computerized user device communicably coupled to said network, said computerized user device including a user profile manager component, said computerized user device being operative to perform, responsive to user interaction with said computerized user device, at least one specified action; and

at least one computerized trusted device communicably coupled to said network,

wherein said user profile manager component is operative to generate, responsive to said at least one specified action performed by said computerized user device, data corresponding to said at least one specified action, and to generate a user profile containing at least some of said generated data,

wherein said computerized user device is operative to transmit, responsive to at least one user input, said user profile over said network to said computerized trusted device, and

wherein said computerized trusted device is operative to access information targeted to said user based at least in part upon said data contained in said user profile, and to transmit, over said network, said information targeted to said user to said computerized user device.

2. The system of claim 1 wherein said computerized trusted device has an associated data storage, and wherein said computerized trusted device is further operative to store said user profile in said associated data storage, and to delete said user profile from said data storage subsequent to transmitting said targeted information to said user.

3. The system of claim 1 wherein said computerized user device is operative to transmit, responsive to said at least one user input, said user profile over a secure network connection to said computerized trusted device.

4. The system of claim 1 wherein said computerized user device includes at least one user input device, and wherein said computerized user device is further operative to perform, responsive to said user interaction with said computerized user device, at least one specified action, said at least one specified action including receiving, from said user via said at least one user input device, information pertaining to said user.

5. The system of claim 1 wherein said computerized user device includes at least one user input-device and at least one computer display device, and wherein said computerized user device is configured to allow said user to view, via said at least one computer display device, said user profile, and to modify, via said at least one user input device, said user profile.

6. The system of claim 1 wherein said computerized user device is further operative to perform, responsive to said user interaction with said computerized user device, at least one specified action, said at least one specified action including at least one of providing information content to said user, ceasing to provide information content to said user, accessing at least one web page, performing at least one web search using at least one web search term, executing at least one software application, transmitting at least one e-mail message, and placing at least one telephone call.

7. The system of claim 1 wherein said at least one computerized user device further includes a content storage component operative to store said information targeted to said user.

8. The system of claim 1 wherein said computerized trusted device is operative to access information targeted to said user, said information targeted to said user including at least one advertisement.

9. The system of claim 8 wherein said computerized trusted device is further operative to match said user profile against at least one target profile of at least one advertiser to access said at least one advertisement.

10. The system of claim 1 wherein said computerized trusted device is operative to access information targeted to said user, said information targeted to said user including specified information content.

11. The system of claim 10 wherein said computerized trusted device is further operative to match said specified information content with said user based at least in part upon said data contained in said user profile.

12. The system of claim 1 wherein said at least one computerized user device further includes a content viewer component operative to enable said user to consume said information targeted to said user.

13. The system of claim 12 wherein said at least one computerized user device is further operative to generate, responsive to at least one specified action performed by said user while consuming said information targeted to said user, performance-based feedback relating to said information targeted to said user, and to transmit said performance-based feedback over said network to said computerized trusted device.

14. The system of claim 13 wherein said at least one specified action performed by said user while consuming said information targeted to said user includes at least one of completely consuming said targeted information, partially consuming said targeted information, consuming said targeted information multiple times, making a purchase, and saving at least a portion of said targeted information.

15. The system of claim 14 wherein said targeted information comprises at least one advertisement, and wherein said at least one specified action performed by said user while consuming said information targeted to said user includes completely consuming information content associated with said at least one advertisement, partially consuming said information content associated with said at least one advertisement, consuming said information content associated with said at least one advertisement multiple times, and consuming said at least one advertisement and said information content associated with said at least one advertisement in a predetermined order.

16. The system of claim 13 further including at least one settlement system, said settlement system being communicably coupled to said network, wherein said targeted information comprises at least one advertisement associated with at least one advertiser, and wherein said computerized trusted device is operative to generate, based at least in part upon said performance-based feedback, at least one instruction for implementing at least one monetary settlement involving at least one of said user and said at least one advertiser, and to transmit said at least one instruction to said settlement system for subsequent use in implementing said at least one monetary settlement.

17. The system of claim 13 further including at least one settlement system, said settlement system being communicably coupled to said network, wherein said targeted information comprises information content associated with at least one information content owner, and wherein said computerized trusted device is operative to generate, based at least in part upon said performance-based feedback, at least one instruction for implementing at least one monetary settlement involving at least one of said user and said at least one information content owner, and to transmit said at least one instruction to said settlement system for subsequent use in implementing said at least one monetary settlement.

18. The system of claim 1 wherein said at least one computerized user device comprises at least one of a personal computer (PC), a television-connected set top box (TV-STB), a personal video recorder (PVR), a Smartphone, a personal digital assistant (PDA), a home gateway device, and a media extender device.

19. The system of claim 1 wherein said at least one network comprises at least one of a private network and a public network.

20. The system of claim 19 wherein said private network comprises at least one of a wireless private network and a wired private network.

21. The system of claim 19 wherein said public network comprises at least one of a wireless public network and a wired public network.

22. The system of claim 19 wherein said private network comprises at least one of a local area network (LAN) and a wide area network (WAN).

23. The system of claim 19 wherein said public network comprises at least one of the Internet, a cable television (CATV) distribution network, a wide area telephone network, and a wide area data network.

24. A system for providing information content and associated advertisement content to a user, comprising:

at least one network;

at least one computerized user device communicably coupled to said network, said computerized user device including a content storage component, and a content viewer component; and

at least one computerized content provider device communicably coupled to said network, said computerized content provider device being operative to provide said information content and said associated advertisement content over said network to said computerized user device,

wherein said content storage component is operative to store at least one of said information content and said associated advertisement content provided by said computerized content provider device, and

wherein said content viewer component is operative to allow said user to consume said stored advertisement content independently of said stored information content.

25. The system of claim 24 wherein said content viewer component is further operative to allow said user to consume said information content and said associated advertisement content at different times.

26. The system of claim 24 wherein said at least one computerized user device includes a plurality of computerized user devices, each of said plurality of computerized user devices including a respective content viewer component, and wherein a first selected one of said plurality of computerized user devices is operative to allow said user to consume said stored advertisement content, and wherein a second selected one of said plurality of computerized user devices is operative to allow said user to consume stored said information content.

27. A system for providing information content and advertisement content to a user, said information content being associated with at least one information content owner, said advertisement content being associated with at least one advertiser, comprising:

at least one network;

at least one computerized user device communicably coupled to said network, said computerized user device including a content viewer component;

at least one computerized trusted device communicably coupled to said network; and

at least one settlement system communicably coupled to said network,

wherein said content viewer component is operative to allow said user to consume said information content and said advertisement content,

wherein said at least one computerized user device is operative to generate, responsive to at least one specified action performed by said user while consuming at least one of said information content and said advertisement content, performance-based feedback relating to at least one of said information content and said advertisement content, and to transmit said performance-based feedback over said network to said computerized trusted device,

wherein said computerized trusted device is operative to generate, based at least in part upon said performance-based feedback, at least one instruction for implementing at least one monetary settlement for at least one consumption of at least one of said information content and said advertisement content by said user, and to transmit said at least one instruction to said settlement system, and

wherein said settlement system is operative to implement, based upon said at least one instruction, said at least one monetary settlement.

28. The system of claim 27 wherein said at least one specified action performed by said user while consuming at least one of said information content and said advertisement content includes at least one of completely consuming said at least one of said information content and said advertisement content, partially consuming said at least one of said information content and said advertisement content, consuming said at least one of said information content and said advertisement content multiple times, and saving, in said content storage component, at least a portion of said at least one of said information content and said advertisement content after consuming said at least one of said information content and said advertisement content.

29. The system of claim 27 wherein said computerized trusted device is further operative to determine at least one monetary amount to be credited to an account of said user for a value of said advertisement content consumed by said user, based at least in part upon said performance-based feedback.

30. The system of claim 27 wherein said computerized trusted device is further operative to determine at least one monetary amount to be charged to an account of said at least one advertiser for a value of said advertisement content consumed by said user, based at least in part upon said performance-based feedback.

31. The system of claim 27 wherein said computerized trusted device is further operative to determine at least one monetary amount to be credited to an account of said at least one information content owner for a value of said information content consumed by said user, based at least in part upon said performance-based feedback.

32. The system of claim 27 wherein said settlement system is further operative to determine at least one monetary amount to be charged to an account of said user for a value of said information content consumed by said user, based at least in part upon said performance-based feedback.

33. A method of providing targeted information to a user, comprising the steps of:

performing, by at least one computerized user device in response to user interaction with said computerized user device, at least one specified action, said computerized user device being communicably coupled to at least one network, said computerized user device including a user profile manager component;

generating, by said user profile manager component in response to said at least one specified action performed by said computerized user device, data corresponding to said at least one specified action;

generating, by said user profile manager component, a user profile containing at least some of said generated data;

transmitting, by said computerized user device in response to at least one user input, said user profile over said network to at least one computerized trusted device, said computerized trusted device being communicably coupled to said network;

accessing, by said computerized trusted device, information targeted to said user based at least in part upon said data contained in said user profile; and

transmitting, by said computerized trusted device over said network, said information targeted to said user to said computerized user device.

34. The method of claim 33 wherein said information targeted to said user includes at least one advertisement, and wherein said method further includes receiving, by said computerized user device, information content from at least one computerized information content provider device, and determining, via said user interaction with said computerized user device, a value of said at least one advertisement as a source of payment for said information content.

35. A method of providing information content and associated advertisement content to a user, comprising the steps of:

providing, by at least one computerized content provider device, said information content and said associated advertisement content over at least one network to at least one computerized user device, each of said computerized content provider device and said computerized user device being communicably coupled to said network, said computerized user device including a content storage component, and a content viewer component;

storing, by said content storage component, at least one of said information content and said associated advertisement content provided by said computerized content provider device; and

allowing, by said content viewer component, said user to consume said stored advertisement content independently of said stored information content.

36. A method of providing information content and advertisement content to a user, said information content being associated with at least one information content owner, said advertisement content being associated with at least one advertiser, said method comprising the steps of:

consuming, by said user via at least one computerized user device, at least one of said information content and said advertisement content, said computerized user device being communicably coupled to at least one network;

generating, by said at least one computerized user device in response to at least one specified action performed by said user while consuming at least one of said information content and said advertisement content, performance-based feedback relating to at least one of said information content and said advertisement content;

transmitting, by said at least one computerized user device, said performance-based feedback over said network to at least one computerized trusted device, said computerized trusted device being communicably coupled to said network;

generating, by said computerized trusted device based at least in part upon said performance-based feedback, at least one instruction for implementing at least one monetary settlement for each consumption of said information content and said advertisement content by said user;

transmitting, by said computerized trusted device, said at least one instruction to at least one settlement system, said settlement system being communicably coupled to said network; and

implementing, by said settlement system based upon said at least one instruction, said at least one monetary settlement.