Advertisement Providing System and an Advertisement Providing Method

• US 20090006210A1
• Filed: 01/05/2007
• Published: 01/01/2009
• Est. Priority Date: 01/05/2006
• Status: Abandoned Application

• Current Assignee: Hong-Goo Cho, Myoung Lee
• Original Assignee: HYUNDAI GANGBEON HOMETOWN 106-801, HYUNDAI GANGBYEON HOMETOWN 106-801
• Inventors: Cho, Hong-Goo
• Application Number:
  US12/159,900
• Publication Number:
  US 20090006210A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.

Claims

1. An advertisement information providing system connected to a network service medium through a network, the advertisement information providing system comprising:

a user information database for storing user information including user personal information registered by a user and user preference information that is updated frequently;

an advertisement information database for storing advertisement information including advertisement contents, an advertisement ID, and sponsor information; and

a real-time advertisement generating system for generating in real-time advertisement information matched with the user'"'"'s current interested information based on the user'"'"'s preference information stored in the user information database and the advertisement information stored in the advertisement information database.

2. The advertisement information providing system of claim 1, wherein a user information acquirer for acquiring the user'"'"'s browser reading history is installed in the network service medium.

3. The advertisement information providing system of claim 2, wherein the user information database is frequently updated in cooperation with information acquired from the user'"'"'s browser reading history extracted by the user information acquirer.

4. The advertisement information providing system of claim 2, wherein the real-time advertisement generating system comprises:

a user information analyzer for analyzing user preference information based on the browser reading history provided by the user information acquirer and updating the user information database based on the analyzed user preference information; and

an advertisement information analyzer for acquiring the user'"'"'s advertisement data with the highest priority stored in the user information analyzer from the advertisement information database, and updating the priority of the advertisement stored in the advertisement information database.

5. The advertisement information providing system of claim 4, wherein the real-time advertisement generating system further comprises a URL information analyzer for acquiring an advertisement site URL from a user ID and an advertisement ID included in a link URL when the user accesses an advertisement site, and providing the acquired advertisement site URL to the user.

6. The advertisement information providing system of claim 5, wherein the real-time advertisement generating system further comprises:

a user information register unit for inputting user information including user preference information;

an advertisement information register unit for inputting advertisement information; and

a point manager for controlling and settling the user and the sponsor'"'"'s points.

7. The advertisement information providing system of claim 1, further comprising a network service medium support interface device connected to a data transmitting server and a data receiving server of the network service medium through a network and providing an interface.

8. The advertisement information providing system of claim 7, further comprising a data structure analyze/generate device, connected to the network service medium support interface device through a network, for analyzing a data structure of the network service medium, receiving an advertisement generated by the real-time advertisement generating system, and generating new advertisement addition data according to the analyzed data structure.

9. The advertisement information providing system of claim 8, wherein the data structure analyze/generate device comprises:

a data structure analyzer for issuing a data ID for the network service medium and analyzing the data structure of the network service medium when the network service medium stores data directly serviced to the user; and

a data structure generator for generating data according to the data structure of the network service medium analyzed by the data structure analyzer.

10. The advertisement information providing system of claim 8, further comprising a message transmitter, connected to the network service medium support interface device through the network, for transmitting an advertisement addition transmission finish checking message to which an advertisement matched with the field of interests of a data addresser is added to the data addresser.

11. The advertisement information providing system of claim 10, wherein the message transmitter transmits the advertisement addition transmission finish checking message in the same structure as that of the service data structure of the network service medium.

12. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:

(a) requesting to refer to a data addresser from a user information database including user preference information and user registration information and receiving a reference result;

(b) acquiring an advertisement category with the highest priority matched with the field of interests of the data addresser and a contents type selected by the data addresser from the user information database;

(c) updating the priority of the advertisement category recorded in the user information database; and

(d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addresser, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority.

13. The advertisement information providing method of claim 12, further comprising:

(e) updating the priority of the advertisement corresponding to the advertisement category with the highest priority stored in the advertisement information database; and

(f) linking an advertisement ID and a user ID to the advertisement contents with the highest priority and generating an advertisement.

14. The advertisement information providing method of claim 13, further comprising (g) transmitting an advertisement addition transmission finish checking message satisfying the data structure of the network service medium to the data addresser.

15. The advertisement information providing method of claim 12, wherein the step (b) comprises:

checking whether the data addresser is a permission user based on the data addresser'"'"'s reference result;

determining whether a number of per day transmissions of the data addresser exceeds a transmission limit when the data addresser is a permission user; and

acquiring an advertisement category with the highest priority matched with the field of interests of the data addresser and a contents type selected by the data addresser from the user information database when the number of per day transmissions does not exceed the transmission limit.

16. The advertisement information providing method of claim 12, wherein the step (c) comprises setting the current highest priority to be the lowest one, and advancing the priorities after the second priority by one to update the priority of the advertisement category with the next priority.

17. The advertisement information providing method of claim 13, wherein the step (e) comprises setting the current advertisement with the highest priority to be the lowest one, and advancing the priorities after the second one by one to update the priority of the advertisement with the next priority.

18. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:

(a) requesting to refer to a data addressee from a user information database including user preference information and user registration information and receiving a reference result;

(b) checking whether the data addressee is a permission user based on the data addressee'"'"'s reference result;

(c) acquiring an advertisement category with the highest priority matched with the field of interests of the data addressee and a contents type selected by the data addressee from the user information database when the data addressee is a permission user; and

(d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addressee, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority.

19. The advertisement information providing method of claim 18, further comprising:

(e) updating the priority of the advertisement category recorded in the user information database; and

(f) updating the priority of the advertisement corresponding to the advertisement category with the highest priority stored in the advertisement information database.

20. The advertisement information providing method of claim 19, further comprising (g) linking an advertisement ID and a user ID to the acquired advertisement contents with the highest priority and generating an advertisement;

(h) receiving data provided by the data addresser to which an advertisement will be added from a data receiving server of the network service medium; and

(i) adding the generated advertisement to the received data so as to satisfy the data structure of the network service medium.

21. The advertisement information providing method of claim 18, wherein the step (c) comprises:

determining whether a number of per day advertisement exposures of the data addressee exceeds an exposure limit when the data addressee is a permission user; and

acquiring an advertisement category with the highest priority matched with the field of interests of the data addressee and a contents type selected by the data addressee from the user information database when the number of per day advertisement exposures does not exceed the exposure limit.

22. The advertisement information providing method of claim 19, wherein the step (e) comprises setting the current highest priority to be the lowest one, and advancing the priorities after the second priority by one to update the priority of the advertisement category with the next priority.

23. The advertisement information providing method of claim 19, wherein the step (f) comprises setting the current advertisement with the highest priority to be the lowest one, and advancing the priorities after the second one by one to update the priority of the advertisement with the next priority.

24. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:

(a) issuing a user ID based on a user'"'"'s registration information, and storing the issued ID in the user'"'"'s local environment;

(b) storing the user'"'"'s registration information including the user'"'"'s preference information and the issued user ID in a user information database;

(c) collecting the user ID stored in the user local environment and the user'"'"'s browser reading history from a user information acquirer installed in the network service medium;

(d) analyzing the browser reading history, and finding an advertisement category at which the user is interested;

(e) receiving user preference information corresponding to the user ID from the user information database; and

(f) updating user preference information stored in the user information database based on the advertisement category acquired by analyzing the browser reading history.

25. The advertisement information providing method of claim 24, wherein the step (d) comprises:

accessing a web page having a URL corresponding to the browser reading history, and extracting a keyword; and

finding an advertisement category of which the user is currently interested from the extracted keyword.

26. The advertisement information providing method of claim 24, wherein the step (f) comprises:

filtering an advertisement category that is not provided in the user preference information from among advertisement categories acquired by the browser reading analysis; and

setting the filtered advertisement category to be higher than the priority of user preference information stored in the user information database to update the priority.