Advertisement Providing System and an Advertisement Providing Method
First Claim
1. An advertisement information providing system connected to a network service medium through a network, the advertisement information providing system comprising:
- a user information database for storing user information including user personal information registered by a user and user preference information that is updated frequently;
an advertisement information database for storing advertisement information including advertisement contents, an advertisement ID, and sponsor information; and
a real-time advertisement generating system for generating in real-time advertisement information matched with the user'"'"'s current interested information based on the user'"'"'s preference information stored in the user information database and the advertisement information stored in the advertisement information database.
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Abstract
The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.
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Citations
26 Claims
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1. An advertisement information providing system connected to a network service medium through a network, the advertisement information providing system comprising:
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a user information database for storing user information including user personal information registered by a user and user preference information that is updated frequently; an advertisement information database for storing advertisement information including advertisement contents, an advertisement ID, and sponsor information; and a real-time advertisement generating system for generating in real-time advertisement information matched with the user'"'"'s current interested information based on the user'"'"'s preference information stored in the user information database and the advertisement information stored in the advertisement information database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:
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(a) requesting to refer to a data addresser from a user information database including user preference information and user registration information and receiving a reference result; (b) acquiring an advertisement category with the highest priority matched with the field of interests of the data addresser and a contents type selected by the data addresser from the user information database; (c) updating the priority of the advertisement category recorded in the user information database; and (d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addresser, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority. - View Dependent Claims (13, 14, 15, 16, 17)
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18. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:
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(a) requesting to refer to a data addressee from a user information database including user preference information and user registration information and receiving a reference result; (b) checking whether the data addressee is a permission user based on the data addressee'"'"'s reference result; (c) acquiring an advertisement category with the highest priority matched with the field of interests of the data addressee and a contents type selected by the data addressee from the user information database when the data addressee is a permission user; and (d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addressee, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority. - View Dependent Claims (19, 20, 21, 22, 23)
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24. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:
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(a) issuing a user ID based on a user'"'"'s registration information, and storing the issued ID in the user'"'"'s local environment; (b) storing the user'"'"'s registration information including the user'"'"'s preference information and the issued user ID in a user information database; (c) collecting the user ID stored in the user local environment and the user'"'"'s browser reading history from a user information acquirer installed in the network service medium; (d) analyzing the browser reading history, and finding an advertisement category at which the user is interested; (e) receiving user preference information corresponding to the user ID from the user information database; and (f) updating user preference information stored in the user information database based on the advertisement category acquired by analyzing the browser reading history. - View Dependent Claims (25, 26)
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Specification