Network Content And Advertisement Distribution System and Method
First Claim
Patent Images
1. A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:
- determining the current physical location of the user;
evaluating whether the user is traveling away from the base geographic location using the current physical location; and
based at least in part on said evaluating that the user is traveling, providing one or more travel-appropriate advertisements to the user.
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Abstract
A system and method for providing advertising content to a user that is traveling away from a base geographic location. A current physical location of the user is determined. The current physical location of the user is used in evaluating whether the user is traveling away from the base geographic location. Based at least in part on the evaluation that the user is traveling, one or more travel-appropriate advertisements are provided to the user.
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Citations
31 Claims
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1. A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:
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determining the current physical location of the user; evaluating whether the user is traveling away from the base geographic location using the current physical location; and based at least in part on said evaluating that the user is traveling, providing one or more travel-appropriate advertisements to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:
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providing a user access to a content item over a network; determining the current physical location of the user; inferring that the user is traveling away from the base geographic location using the current physical location; and based at least in part on said inferring that the user is traveling, providing one or more travel-appropriate advertisements to the user in association with the content item. - View Dependent Claims (15, 16, 17, 18)
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19. A machine-readable medium containing machine executable instructions implementing a method for providing advertising content to a user that is traveling away from a base geographic location, the instructions comprising:
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a set of instructions for providing a user access to a content item over a network; a set of instructions for determining the current physical location of the user; a set of instructions for determining that the user is traveling away from the base geographic location using the current physical location; and a set of instructions for providing one or more travel-appropriate advertisements to the user in association with the content item, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling.
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20. A system for providing advertising content to a user that is traveling away from a base geographic location, the system comprising:
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a means for providing a user access to a content item over a network; a means for determining the current physical location of the user; a means for evaluating whether the user is traveling away from the base geographic location using the current physical location; and a means for providing one or more travel-appropriate advertisements to the user in association with the content item, said providing one or more travel-appropriate advertisements being based at least in part on said evaluating whether the user is traveling.
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21. A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:
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determining a base geographic location of a user accessing a system for distributing one or more content items via a network; providing the user with an opportunity to access at least one of the one or more content items from a current geographic location that is different from the base geographic location; determining the current geographic location; using the base geographic location and the current geographic location, determining that the user is traveling; and providing one or more travel-appropriate advertisements to the user in association with the at least one of the one or more content items, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling. - View Dependent Claims (23, 24, 25, 26, 28, 29, 30, 31)
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22. A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:
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determining a first geographic location of a user during a first instance of accessing a system for distributing one or more content items via a network; providing the user with an opportunity to access at least one content item of the one or more content items during a second instance of accessing the system from a second geographic location that is different from the first geographic location; determining the second geographic location; estimating that the user is traveling, said estimating including using the first geographic location and the second geographic location; and providing one or more travel-appropriate advertisements to the user in association with the at least one content item, said providing one or more travel-appropriate advertisements being based at least in part on said estimating that the user is traveling.
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27. A computer-implemented method for providing advertising content to a user that is traveling, the method comprising:
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providing the user with an opportunity to access one or more content items from a current geographic location that is a lodging facility location; determining the current geographic location is a lodging facility location; using the current geographic location to determine that the user is traveling; and providing one or more travel-appropriate advertisements to the user in association with the at least one of the one or more content items, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling.
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Specification