AUTOMATED SYSTEM TO IMPROVE SEARCH ENGINE OPTIMIZATION ON WEB PAGES

• US 20090006311A1
• Filed: 06/28/2007
• Published: 01/01/2009
• Est. Priority Date: 06/28/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Hyder, Adam, Ting, Chyr-Chong (Joseph)
• Application Number:
  US11/770,083
• Publication Number:
  US 20090006311A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A system and method for automated search engine optimization (SEO) are disclosed. The automated SEO may analyze search query logs, or a search log database to determine popular concepts/units which may be automatically utilized to optimize a site or page for search engine results. The site or page is edited based on the automated SEO. In particular, the search log database may provide a unit frequency list reflecting the popularity of various units. The more popular units that are related to the content of the page may be used in the automated SEO of the page. The unit frequency list may be compared with the existing units of a page, so that the more popular concepts within the page may be emphasized.

Claims

1. A method for search engine optimization of a page comprising:

determining a plurality of popular units from a search query log, wherein the plurality of popular units from the search query log are based on a search frequency;

determining existing units present on the page;

selecting related popular units from the plurality of popular units from the search query log, wherein the related popular units are similar to the existing units of the page; and

editing the page to incorporate the selected related popular units into the page.

2. The method according to claim 1 wherein the incorporation of the selected related popular units into the page comprises incorporating at least a portion of the selected related popular units into at least one of a title, a hyperlink, a meta-tag, a meta keyword, a heading, a heading tag, or an alt tag for the page.

3. The method according to claim 1 wherein the act of determining a plurality of popular units from a search query log comprises generating a unit frequency list, wherein the unit frequency list includes the search frequency for the units.

4. The method according to claim 3 wherein the units from the search query log comprise phrases from search queries stored in the search query log.

5. The method according to claim 3 wherein the act of determining existing units present on the page comprises generating an existing page unit list comprising a listing of the existing units present on the page.

6. The method according to claim 5 wherein the act of selecting the related popular units from the plurality of popular units comprises comparing the existing page unit list with the unit frequency list to identify the related popular units from the unit frequency list that are related to the existing units from the existing page unit list.

7. The method according to claim 1 wherein the related popular units are similar to the existing units of the page when the related popular units and the existing units are included in at least one search query from the search query log.

8. A method for optimizing a page in search engine results, the method comprising:

generating a unit frequency list from a search log database, wherein the unit frequency list includes a search frequency for each unit in the unit frequency list, further wherein the search frequency for each unit establishes the unit'"'"'s popularity;

generating an existing page unit list from the page, wherein the existing page unit list includes existing units that are present on the page;

comparing the existing page unit list with the unit frequency list;

selecting popular units from the existing page unit list based on the comparison, wherein the popular units from the existing page unit list are those units with a relatively higher search frequency in the unit frequency list; and

editing the page to emphasize the selected popular units;

9. The method according to claim 8 wherein the page comprises a web page.

10. The method according to claim 9 wherein the emphasis of the selected popular comprises incorporating the selected popular units into at least one of a title, a hyperlink, a meta-tag, a meta keyword, a heading, a heading tag, or an alt tag on the page.

11. The method according to claim 8 further comprising:

selecting units from the unit frequency list that are related to the existing page unit list; and

editing the page to incorporate the selected units from the unit frequency list.

12. The method according to claim 11 wherein the including of the selected units from the unit frequency list comprises incorporating at least a portion of the selected units into at least one of a title, a hyperlink, a meta-tag, a meta keyword, a heading, a heading tag, or an alt tag for the page.

13. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for search engine optimization of a page, the storage medium comprising instructions operative for:

compiling a list of units present on the page;

receiving a unit frequency list from at least one search log database that includes a search frequency for a plurality of units;

comparing the list of units present on the page and the unit frequency list to determine a frequency of searches for the units on the list of units present on the page, wherein a higher search frequency represents higher popularity;

identifying popular units from the list of units present on the page based on the comparison with the unit frequency list, wherein the popular units from the list of units present on the page have a higher search frequency from the unit frequency list than other units from the list of units present on the page; and

modifying the page to emphasize the popular units within the page.

14. The storage medium according to claim 13 wherein the page comprises a web page.

15. The storage medium according to claim 14 wherein the emphasis of the popular units within the page comprises including at least a portion of the popular units within the editable information of the page.

16. The storage medium according to claim 15 wherein the editable information comprises at least one of a title, a hyperlink, a meta-tag, a meta keyword, a heading, a heading tag, or an alt tag on the page.

17. The storage medium according to claim 15 wherein the editable information is ranked based on relevance for search engines.

18. The storage medium according to claim 17 wherein the more popular units are included with the editable information that is ranked higher.

19. A system for search engine optimization (SEO) of a page comprising:

a web page server configured to provide the page;

a search engine coupled with the web page server and configured to provide search results based on a search query;

a search log database coupled with the search engine and configured to store a record of the search queries from the search engine; and

a search engine optimizer coupled with the web page server and the search log database, the search engine optimizer configured to receive the record of the search queries from the search engine to determine a popularity of the search queries, wherein the search engine optimizer is configured to edit the page to include the more popular search queries.

20. The system according to claim 19 wherein the search engine optimizer comprises:

a comparator configured to determine the popularity of the search queries based on the search log database, wherein the popularity of the search queries is based on frequency of searching from the search log database;

a selector coupled with the comparator and configured to select the more popular search queries, wherein the more popular search queries have a higher search frequency in the search log database; and

an editor coupled with the selector and configured to edit the page to include the more popular search queries.

21. The system according to claim 19 further comprising a user device coupled with the web page server and configured to access the page.

22. The system according to claim 21 wherein the page is provided to the user device from the web page server.

23. The system according to claim 21 wherein the search results are provided to the user device from the search engine in response to receiving a search query from the user device.