CONTEXTUAL SEARCH

• US 20090006396A1
• Filed: 06/03/2008
• Published: 01/01/2009
• Est. Priority Date: 06/04/2007
• Status: Abandoned Application

• Current Assignee: Advanced Mobile Solutions Worldwide, Inc.
• Original Assignee: Advanced Mobile Solutions Worldwide, Inc.
• Inventors: Sawyer, David, Cooper, Leonard John, Dunlap, Bret
• Application Number:
  US12/132,421
• Publication Number:
  US 20090006396A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of mobile communication advertising, having steps of entering one of a primary function keyword and a vanity keyword to a mobile communication device, entering a search term in a form of a message string into a data processing module, creating a list of category aliases, creating a list of category names, comparing the list of category aliases to the message string for a length, a category alias and a category name, identifying matches between the category aliases and the message string, wherein matches are placed into a search category list, removing matched category phrases from the search message to leave advertising search words, determining a search sub-module based upon the advertising search words, conducting a search using the sub-module; and sending a search result obtained from the sub-module to a mobile communication device, receiving the search result from the sub-module to a mobile communication device, and displaying the search result on the mobile communication device.

Claims

1. A method of mobile communication advertising, comprising:

entering one of a primary function keyword and a vanity keyword to a mobile communication device;

entering a search term in a form of a message string into a data processing module;

creating a list of category aliases;

creating a list of category names;

comparing the list of category aliases to the message string for a length, a category alias and a category name;

identifying matches between the category aliases and the message string, wherein matches are placed into a search category list;

removing matched category phrases from the search message to leave advertising search words;

determining a search sub-module based upon the advertising search words;

conducting a search using the sub-module;

sending a search result obtained from the sub-module to a mobile communication device;

receiving the search result from the sub-module to a mobile communication device; and

displaying the search result on the mobile communication device.

2. The method according to claim 1, wherein the search is for an automobile specific product.

3. The method according to claim 2, wherein the conducting the search using the sub-module further comprises:

comparing the search string to the vanity keyword, wherein a match between the vanity keyword and the search string, the search is limited to advertisements by an advertiser associated with the vanity keyword;

non-matching terms between the vanity keyword and the search string are compared to a database;

selecting category tree results for terms matching between the search string and the database;

obtaining un-matched words between the search string and the database and matching them against an advertising body.

4. The method according to claim 1, wherein the search is for a merchandised product.

5. The method according to claim 1, further comprising:

assigning a unique incremental identification number for each search result.

6. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps of producing mobile communication advertising, comprising:

entering one of a primary function keyword and a vanity keyword to a mobile communication device;

entering a search term in a form of a message string into a data processing module;

creating a list of category aliases;

creating a list of category names;

comparing the list of category aliases to the message string for a length, a category alias and a category name;

identifying matches between the category aliases and the message string, wherein matches are placed into a search category list;

removing matched category phrases from the search message to leave advertising search words;

determining a search sub-module based upon the advertising search words;

conducting a search using the sub-module;

sending a search result obtained from the sub-module to a mobile communication device;

receiving the search result from the sub-module to a mobile communication device; and

displaying the search result on the mobile communication device.

7. The program storage device according to claim 6, wherein the search is for an automobile specific product.

8. The program storage device according to claim 7, wherein the conducting the search using the sub-module further comprises:

comparing the search string to the vanity keyword, wherein a match between the vanity keyword and the search string, the search is limited to advertisements by an advertiser associated with the vanity keyword;

non-matching terms between the vanity keyword and the search string are compared to a database;

selecting category tree results for terms matching between the search string and the database;

obtaining un-matched words between the search string and the database and matching them against an advertising body.

9. The program storage device according to claim 6, wherein the search is for a merchandised product.

10. The program storage device according to claim 6, further comprising:

assigning a unique incremental identification number for each search result.