Days and Visits to Transaction Metrics System and Method
First Claim
1. A method for gathering information through a network about user visits to a web site, the method comprising steps of:
- receiving a tracking information message from a client computing device, the message including transaction data and data related to a target web site visit as well as a previous target web site visit;
updating a reporting database with a visit metric that has been derived from the data related to the target web site visit as well as the previous target web site visit; and
generating a report based on the visit metric.
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Accused Products
Abstract
A system and method for tracking and reporting days and visits to an online transaction is described. A web analytic system receives web site visit tracking information from a client computer as a user navigates the web site. The system updates a reporting database with visit information. The system may receive data in the form of a report message sent from a site, where the data has been calculated to give the metric or where the message provides the raw data required to derive the metric. The system generates a variety of reports showing time between visits and transactions, such as time between visits, orders, downloads, form completion or other such transactions.
33 Citations
20 Claims
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1. A method for gathering information through a network about user visits to a web site, the method comprising steps of:
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receiving a tracking information message from a client computing device, the message including transaction data and data related to a target web site visit as well as a previous target web site visit; updating a reporting database with a visit metric that has been derived from the data related to the target web site visit as well as the previous target web site visit; and generating a report based on the visit metric. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for gathering information through a network about user visits to a web site, comprising:
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an analytic system operatively coupled to a client computing device through the network to receive a tracking information message, the message including transaction data and data related to a target web site visit as well as a previous target web site visit, the analytic system being operatively configured to update a visit metric in a reporting database, the visit metric being derived from the data related to the target web site visit as well as the previous target web site visit; and a report generator module operatively configured to generate a report based on the visit metric. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification