Service Personalization in a Terminal Device

• US 20090006584A1
• Filed: 12/20/2005
• Published: 01/01/2009
• Est. Priority Date: 01/13/2005
• Status: Active Grant

• Current Assignee: Gemalto SA (Thales SA)
• Original Assignee: Gemplus (Thales SA)
• Inventors: Praden, Anne-Marie, Gregoire, Louis
• Granted Patent: US 8,856,287 B2
• Time in Patent Office: Days
• US Class Current: 709/220
• CPC Class Codes: G06F 15/177 Initialisation or configuration control processor initialisation G06F9/4405
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04M 3/42272 whereby the subscriber registers to the terminals for personalised service provision
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application

Abstract

Two service signals are transmitted from a service server through a first network in such a way that users'"'"' terminal devices display personalized service data items. When service signals are filtered, a terminal device extracts common data items accessible for several terminal devices and a parameter type from a service signal identified by a stored identifier. An end address is determined by applying a stored parameter, related to the parameter type, to a pre-recorded or transmitted algorithm. The end address is transmitted, through a second network, to a server which transmits a first personalized file associated with the end address and bearing personalized data items displayed with the common data items in the device.

Claims

1. A method of performing service personalization in a terminal device receiving service signals broadcast through a first network from a server and respectively including service data and service identifiers, wherein the service signals are filtered by comparing the service identifiers with an identifier stored in the terminal to provide a service signal identified by the stored identifier, said method comprising the following steps:

extracting common data accessible to a plurality of terminal devices and a parameter type from the identified service signal;

reading a parameter stored in the device and relating to the parameter type;

determining (E5) a final address by applying said parameter to an algorithm; and

transmitting a request including the final address through a second network to the server which transmits a first personalized file associated with the final address and including personalized data.

2. A method according to claim 1, in which the algorithm is extracted from the identified service signal.

3. A method according to claim 1, in which the common data and the personalized data is displayed in locations defined in a field including the common data and in a personalization field including the parameter type, said fields being read from the service signal identified by the stored identifier.

4. A method according to claim 1, wherein the first personalized file is transmitted with a second parameter type, and further comprising the following steps in the terminal device:

receiving the first personalized file;

reading a second parameter stored in the device and relating to the second parameter type;

determining (S4) a second final address by applying said second parameter to an algorithm; and

transmitting a second request including the second final address through the second network to the server which transmits second personalized data associated with the first personalized file through the second network to the terminal device.

5. A method according to claim 1, further comprising the steps of filtering broadcast service signals by comparing the service indicators with a second identifier extracted from the first personalized file in the terminal device, and extracting common data from a service signal identified by the second identifier.

6. A method according to claim 1, further comprising the steps of receiving the first personalized file, transmitting a request including a second final address extracted from the first personalized file through the second network to the server, and transmitting from the server to the terminal device a second personalized file associated with the second final address and including second personalized data.

12. A method according to claim 1, in which the algorithm is pre-recorded in the device and designated by an identifier included in the identified service signal.

7. A personalization system comprising a terminal device and a server broadcasting service signals respectively including service data and service identifiers to the terminal device through a first network, the service signals being filtered by comparing the service identifiers with an identifier stored in the terminal to provide a service signal identified by the stored identifier, wherein the terminal device comprises:

means for storing the identifier and parameters associated with parameter types;

means for extracting common data accessible to a plurality of terminal devices and a parameter type from the identified service signal;

means for reading at least one stored parameter relating to the parameter type;

means for determining a final address by applying said parameter to an algorithm; and

means for transmitting a request including the final address through a second network to the server,

and wherein the server transmits personalized data in response to the final address to the terminal device.

8. A personalization system according to claim 7, in which the terminal device comprises a terminal and a portable recording medium having a microcontroller in communication with the terminal, wherein the terminal includes a first network interface connected to the first network for receiving the broadcast service signals and a second network interface connected to the second network, and wherein the recording medium includes storage means that store the extracted parameter type, the read means, the determination means, and the means for transmitting a request through the second network interface.

9. A computer system according to claim 7, in which the means for storing a service identifier and parameters associated with parameter types are included in a memory card.

10. A computer readable medium storing a program that is executed in a terminal device receiving service signals broadcast through a first network from a server and respectively including service data and service identifiers, the service signals being filtered by comparing the service identifiers with an identifier stored in the terminal to provide a service signal identified by the stored identifier, said program comprising program instructions which, when the program is loaded and executed in said terminal device, control said terminal device to perform the following steps:

extracting common data accessible to a plurality of terminal devices and a parameter type from the identified service signal;

reading a parameter stored in the device and relating to the parameter type;

determining a final address by applying said parameter to an algorithm; and

transmitting a request including the final address through a second network (RP) to the server, which transmits a first personalized file associated with the final address and including personalized data.

11. A computer program implemented in a portable recording medium having a microcontroller in communication with a terminal that receives service signals broadcast through a first network from a server and respectively including service data and service identifiers, the service signals being filtered by comparing the service identifiers with an identifier stored in the terminal to provide a service signal identified by the stored identifier, said program comprising program instructions which, when the program is loaded and executed in said terminal device, control said terminal device to perform the following steps:

extracting common data accessible to a plurality of terminal devices and a parameter type from the identified service signal;

reading a parameter stored in the recording medium and relating to the parameter type;

determining a final address by applying said parameter to an algorithm; and

transmitting a request including the final address through a second network to the server, which transmits a first personalized file associated with the final address to the terminal.