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Associating Website Clicks With Links On A Web Page

  • US 20090006995A1
  • Filed: 09/10/2008
  • Published: 01/01/2009
  • Est. Priority Date: 03/04/2003
  • Status: Active Grant
First Claim
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1. A method of identifying which of a plurality of user-activatable objects on a web page has been activated by a user, comprising:

  • receiving a communication indicating user activation of an object in a plurality of objects on a web page, the communication comprising an object identifier and additional identifying indicia for the object;

    comparing the object identifier and the additional identifying indicia of the user-activated object with records comprising object identifiers and additional identifying indicia; and

    responsive to the object identifier of the user-activated object being within a predetermined tolerance factor with respect to an object identifier of a stored record, and the identifier of the stored record having additional identifying indicia matching the additional identifying indicia of the user-activated object;

    indicating a match between the user-activated object and the stored record.

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