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DYNAMIC INTERACTIVE ADVERTISEMENT INSERTION INTO CONTENT STREAM DELIVERED THROUGH IP NETWORK

  • US 20090007171A1
  • Filed: 06/27/2008
  • Published: 01/01/2009
  • Est. Priority Date: 11/30/2005
  • Status: Abandoned Application
First Claim
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1. A method of supporting dynamic insertion of advertisements into a content stream delivered to a viewer through an Internet Protocol (“

  • IP”

    ) network, the method comprising;

    maintaining a viewer profile that comprises at least one item of interest;

    maintaining an advertisement profile that comprises a mapping from one or more items to at least one advertisement;

    matching, based on the advertisement profile, an item in the viewer profile to one or more advertisements;

    retrieving the content stream;

    identifying, in the content stream, an advertisement slot into which an advertisement should be inserted;

    selecting the advertisement from the one or more advertisements;

    retrieving a content of the advertisement;

    inserting the content of the advertisement into the advertisement slot in the content stream;

    displaying a video component of the content stream with the content of the advertisement inserted on a display device;

    wherein the viewer profile includes;

    a list of pre-sale items that the viewer is interested in purchasing;

    a list of post-sale items that the viewer has already purchased; and

    a list of interested items that are related to the list of post-sale items and that the viewer may be interested in purchasing;

    wherein the mapping from one or more items to at least one advertisement includes a geographic location, and wherein matching an item in the viewer profile to one or more advertisements is also based on the geographic location and a location of the viewer;

    wherein an advertiser is provided an advertisement interface to modify the advertisement profile and the content of the advertisement through the IP network;

    wherein selecting the advertisement from the one or more advertisements is based on;

    a length of the advertisement slot;

    how much an advertiser is willing to pay for having the advertisement inserted into the content stream, and wherein the advertisement profile includes a price that the advertiser is willing to pay for having the advertisement inserted into the content stream; and

    a type of the content stream;

    wherein the content of the advertisement is retrieved from a local storage device without passing through the IP network, and wherein;

    the content of the advertisement was retrieved from a remote storage device through the IP network based on a list of interested advertisements prior to retrieving the content stream, andthe list of interested advertisements was produced by matching items in the viewer profile to the advertisement profile; and

    wherein the list of pre-sale items is modified automatically based on a viewing behavior of the viewer, the viewer profile, and a knowledge base, and wherein the knowledge base is built by aggregating and correlating overall viewing behaviors and viewer profiles.

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