Package and merchandising system

• US 20090008275A1
• Filed: 07/02/2007
• Published: 01/08/2009
• Est. Priority Date: 07/02/2007
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Daugherty, Thomas Hugh, Ferrari, Michael G.
• Application Number:
  US11/824,704
• Publication Number:
  US 20090008275A1
• Time in Patent Office: Days
• US Class Current: 206/223
• CPC Class Codes: B65D 2203/12 Audible, olfactory or visual signalling means B65D51/248, B65D55/028, B65D79/02 and B65D81/24 take precedence
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays

Abstract

A package and product merchandising system comprising the package. The package includes a package wall which in turn includes a display element visible from the exterior of the package. The package includes a power receiving element operably connected to the display element. The system includes a sensor, a power distribution element, and a controller, operably connected to each of the sensor and to the power distribution element. The controller receives an output of the sensor as an input and provides a first output profile to the power distribution element, the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element. The power receiving element provides a characteristic change profile to the display element. The display element changes at least one characteristic in response to the characteristic change profile.

Claims

1. A package comprising:

a) a package wall,

b) a display element integral to the package wall and visible from the exterior of the package,

c) a power receiving element operably connected to the display element

wherein the display element changes a characteristic according to a first characteristic change profile received from the power receiving element.

2. The package according to claim 1 wherein the display element comprises a portion of an indicia.

3. The package according to claim 1 wherein the display element outlines at least a portion of an indicia.

4. The package according to claim 1 wherein the appearance of at least a portion of the display element changes from a first color to a second color in response to changes in power from the power receiving element.

5. The package according to claim 1 further comprising a power source element operably connected to the power receiving element.

6. The package according to claim 1 further comprising a control circuit integral to a package wall, the control circuit operably connected between the power receiving element and the display element, wherein the control circuit profiles the change in characteristic of the display element upon receiving power from the power receiving element.

7. The package according to claim 1 wherein the display element is associated with a product attribute.

8. The package according to claim 1 wherein the display element relates to a product performance attribute.

9. The package according to claim 1 comprising a second display element, wherein the Second display element changes a characteristic in response to changes in power received from the power receiving element according to a second characteristic change profile.

10. A product merchandising system comprising:

a) a sensor disposed to detect the presence of a target, the sensor providing an output upon such detection;

b) a package comprising;

i) a package wall,

ii) a display element integral to the package wall and visible from the exterior of the package,

iii) a power receiving element integral to the package and operably connected to the display element,

c) a power distribution element, and

d) a controller, operably connected to the sensor and to the power distribution element,

wherein the controller receives the output of the sensor as an input and provides a first output profile to the power distribution element, the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element.

11. The product merchandising system according to claim 10 wherein power is conducted from the power distribution element to the power receiving element.

12. The product merchandising system according to claim 10 wherein power is induced in the power receiving element by the power distribution element.

13. The product merchandising system according to claim 10 wherein the display element comprises a portion of an indicia.

14. The package according to claim 10 wherein the display element outlines at least a portion of an indicia.

15. The product merchandising system according to claim 10 wherein the power distribution element is operably connected to the package at a first locations, the system further comprising a secondary power distribution element operably connected to the package at a second location.

16. The product merchandising system according to claim 10 wherein the display element is associated with a product attribute.

17. The product merchandising system according to claim 10 wherein the display element relates to a product performance attribute.

18. The product merchandising system according to claim 10 the package comprising a second display element.

19. The product merchandising system according to claim 10 wherein the controller provides a second output profile, the first profile altering the appearance of the first display element and the second profile altering the appearance of the second display element.

20. A product merchandising system comprising:

a) a sensor disposed to detect the presence of a target, the sensor providing an output upon such detection;

b) a package comprising;

i) a package wall,

ii) a display element integral to the package wall and visible from the exterior of the package,

iii) a power receiving element integral to the package and operably connected to the display element,

c) a power distribution element, and

d) a controller, operably connected to the sensor and to the power distribution element,

wherein the controller receives the output of the sensor as an input and provides a characteristic change output profile to the power distribution element, wherein the power distribution element receives the output profile from the controller and provides power to the power receiving element according to the output profile, the display element receives power from the power receiving element according to the output profile, changes a characteristic according to the received profile, and the display element comprises an indicia.