SYSTEM AND METHOD FOR GENERATING TIME-SLOT SAMPLES TO WHICH CONTENT MAY BE ASSIGNED FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT
First Claim
1. A computer-implemented method for generating time-slot samples to which content may be assigned for measuring effects of the assigned content, comprising:
- receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented;
receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location;
determining a time-slot sample duration (TSSD) using VVD and TI; and
generating time-slot samples each having a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD.
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Accused Products
Abstract
Systems and methods provide for generating time-slot samples to which content may be assigned for measuring effects of the assigned content. Systems and methods provide for receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented and receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location. A time-slot sample duration (TSSD) is determined using VVD and TI. Time-slot samples are generated that have a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD.
120 Citations
32 Claims
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1. A computer-implemented method for generating time-slot samples to which content may be assigned for measuring effects of the assigned content, comprising:
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receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented; receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location; determining a time-slot sample duration (TSSD) using VVD and TI; and generating time-slot samples each having a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for measuring effects of content on viewer behavior, the system comprising:
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a memory configured to store viewer visit duration (VVD) that target viewers spend at a location where content is presented and to store time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location; and a processor coupled to the memory, the processor configured to execute program instructions for determining a time-slot sample duration (TSSD) using VVD and TI and generating time-slot samples each having a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A computer-readable storage medium comprising program instructions stored thereon which are executable by a processor, the instructions executable for performing processes comprising:
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receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented; receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location; determining a time-slot sample duration (TSSD) using VVD and TI; and generating time-slot samples each having a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD.
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Specification