DATA MARKETPLACE AND BROKER FEES
First Claim
1. In an advertising serving exchange or network, a computer-implemented method comprising:
- enabling a data provider to provide a content-request tracking token that associates cookie information with a user when the user visits a website;
allowing, by the data provider, at least one business entity transacting in a common domain to perform an action based on the cookie information when the user subsequently accesses the webpage.
4 Assignments
0 Petitions
Accused Products
Abstract
In an advertising serving exchange or network, in one aspect, the invention features a computer-implemented method that includes enabling a data provider to provide a content-request tracking token that associates cookie information with a user when the user visits a website. The method also includes allowing, by the data provider, at least one business entity transacting in a common domain to perform an action based on the cookie information when the user subsequently accesses the webpage. The method can also include selecting an advertisement from one of a plurality of advertisers to be placed on a webpage based on the action. In some arrangements, the data provider passes a share of the proceeds back to the website that supplied the information (e.g., the website on which the pixel was placed).
147 Citations
30 Claims
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1. In an advertising serving exchange or network, a computer-implemented method comprising:
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enabling a data provider to provide a content-request tracking token that associates cookie information with a user when the user visits a website; allowing, by the data provider, at least one business entity transacting in a common domain to perform an action based on the cookie information when the user subsequently accesses the webpage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 13, 14, 16, 17, 18, 19, 20, 21)
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9. (canceled)
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12. (canceled)
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15. (canceled)
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22. In an advertising serving exchange or network, a computer-implemented method comprising:
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receiving information from one or more data providers that associates a characteristic with a pixel identification code; receiving one or more targeting rules from an advertiser; determining cookie information associated with a user when the user accesses a website; and performing an action based on the cookie information, the information from the one or more data providers, and the one or more targeting rules. - View Dependent Claims (23, 24, 25, 26, 29)
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- 27. (canceled)
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30. (canceled)
Specification