SYSTEM AND METHOD OF USING CAPTCHAS AS ADS

• US 20090012855A1
• Filed: 07/06/2007
• Published: 01/08/2009
• Est. Priority Date: 07/06/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Chung, Clarence, Kalaboukis, Chris, Agarwal, Naveen, Jamal, Naveen
• Application Number:
  US11/774,382
• Publication Number:
  US 20090012855A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A method of using advertisements in a Completely Automatic Public Turing test to tell Computers and Humans Apart (CAPTCHA) challenge/response transaction. In accordance with one aspect, a server allows access to some resource if the response to the ad/CAPTCHA challenge is an acceptable response.

Claims

1. A method of using advertisements in a Completely Automatic Public Turing test to tell Computers and Humans Apart (CAPTCHA) challenge/response transaction;

said method comprising;

displaying an advertisement;

issuing a CAPTCHA challenge related to said advertisement; and

allowing access to a resource if a response to said CAPTCHA challenge is satisfactory.

2. The method of claim 1 further comprising retrieving said advertisement from a pool of advertisements.

3. The method of claim 2 wherein said retrieving is informed by a contextual pointer.

4. The method of claim 3 wherein said contextual pointer is related to content displayed concomitant with said CAPTCHA and said CAPTCHA challenge.

5. The method of claim 3 wherein said contextual pointer is related to content to be displayed concomitant with said resource.

6. The method of claim 1 wherein said advertisement comprises multimedia content.

7. The method of claim 1 wherein said displaying further comprises displaying a plurality of advertisements.

8. The method of claim 7 wherein said issuing further comprises issuing a plurality of CAPTCHA challenges, each related to a distinct advertisement.

9. The method of claim 7 wherein said issuing comprises issuing a CAPTCHA challenge related to said advertisements.

10. A method of implementing a Completely Automatic Public Turing test to tell Computers and Humans Apart (CAPTCHA) challenge/response transaction;

said method comprising;

displaying a CAPTCHA comprising multimedia content depicting an item or concept;

issuing a CAPTCHA challenge related to said item or concept; and

allowing access to a resource if a response to said CAPTCHA challenge is satisfactory.

11. The method of claim 10 further comprising retrieving said CAPTCHA from a pool of CAPTCHAs.

12. The method of claim 11 wherein said retrieving is informed by a contextual pointer.

13. The method of claim 12 wherein said contextual pointer is related to content displayed concomitant with said CAPTCHA and said CAPTCHA challenge.

14. The method of claim 12 wherein said contextual pointer is related to content to be displayed concomitant with said resource.

15. The method of claim 10 wherein said CAPTCHA comprises an advertisement.

16. The method of claim 10 wherein said CAPTCHA comprises a plurality of distinct multimedia content.

17. The method of claim 16 wherein said CAPTCHA challenge comprises an inquiry into a relation between or among said plurality of distinct multimedia content.

18. The method of claim 15 wherein said CAPTCHA challenge comprises a challenge to identify said advertisement.

19. The method of claim 15 wherein said displaying further comprises displaying a plurality of advertisements.

20. The method of claim 19 wherein said issuing further comprises issuing a plurality of CAPTCHA challenges, each related to a distinct advertisement.

21. The method of claim 19 wherein said issuing comprises issuing a CAPTCHA challenge related to said advertisements.