AUTOMATIC IMAGE ADVERTISEMENT GENERATOR

• US 20090012863A1
• Filed: 07/01/2008
• Published: 01/08/2009
• Est. Priority Date: 07/02/2007
• Status: Abandoned Application

• Current Assignee: Syta Saephan
• Original Assignee: Syta Saephan
• Inventors: Saephan, Syta
• Application Number:
  US12/166,318
• Publication Number:
  US 20090012863A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for automatically generating image advertisements to supplement text advertisements within an advertisement group, the method comprising a means for determining the most relevant image on a destination URL linked to by an advertisement. Preferably, the method comprises obtaining at least two advertisement attributes selected from the group consisting of keywords for an advertisement, titles of text ads for an advertisement, subtitles of text ads for an advertisement, and destination URLs associated with an advertisement, then obtaining at least two image attributes selected from the group consisting of image file name, image file location, image “alt” attributes, and URL linked to through image, then through a comparison of said at least two ad group attributes to said at least two image attributes relevance of an image is determined, where a number of potential images may be used as one component to create the advertisement, the most relevant image is used in the creation of the advertisement for display to a user in the form of an advertisement.

Claims

1. A method for automatically generating an image advertisement for use over a network, the method comprising:

a. storing a destination URL for an advertisement;

b. storing as an advertisement attribute at least one of advertisement keywords, text advertisement title, or text advertisement subtitle;

c. storing as an image attribute from an image used on a webpage linked by said destination URL at least one of image file name, image file location, image “

alt”

attribute, or URL linked to through image;

d. comparing said at least one image attribute to either said destination URL or said at least one advertisement attribute to determine relevance of said image used on a webpage linked by said destination URL; and

e. selecting an image for use in said image advertisement, said selection based on relevance of said image for use in said image advertisement.

2. The method according to claim 1 wherein said comparing step is performed at least twice and wherein in said selecting step the most relevant image is selected.

3. The method according to claim 2 wherein said comparing step is performed at least five times.

4. The method according to claim 1 wherein at least two advertisement attributes are stored and wherein said comparing step compares said image attributes to at least two stored advertisement attributes.

5. The method according to claim 4 wherein said comparing step is performed at least twice and wherein in said selecting step the most relevant image is selected.

6. The method according to claim 5 wherein said comparing step is performed at least five times.

7. The method according to claim 4 wherein at least two image attributes are stored and wherein said comparing step compares at least two image attributes to at least two advertisement attributes.

8. The method according to claim 7 wherein said comparing step is performed at least twice and wherein in said selecting step the most relevant image is selected.

9. The method according to claim 8 wherein said comparing step is performed at least five times.

10. The method according to claim 1 wherein at least two image attributes are stored and wherein said comparing step compares at least two image attributes to either said destination URL or said at least one advertisement attribute;

and

a. determining priority of an image based on said at least two additional image attributes.

11. The method according to claim 10 wherein said comparing step is performed at least twice and wherein in said selecting step the most relevant image is selected.

12. The method according to claim 11 wherein said comparing step is performed at least five times.

13. An advertising system comprising:

a. a web server for providing information to a user over a network in response to being accessed by said user, the web server including an advertising server for providing advertising information to said users;

b. a means for obtaining from an ad purchaser a destination URL associated with an advertisement;

c. a second means for obtaining from an ad purchaser as an advertisement attribute one of a keyword associated with said advertisement, title of said advertisement, and subtitle of said advertisement;

d. a means for obtaining for each of a plurality of images from said destination URL as an image attribute one of image file name, image file location, image “

alt”

attributes, and URL linked to through image;

e. a means for comparing each of said plurality of image attributes against either said destination URL or said advertisement attribute to determine relevance ranking of each of said plurality of images; and

f. a means for selecting the image having the highest relevance ranking for use in an image advertisement.

14. The advertising system according to claim 13 further comprising a means for determining priority of each of said plurality of images.

15. An advertising system for disseminating advertisements over a user-accessed network, the system comprising:

a. an advertising database with advertising data, said data including at least two of keywords for an ad group, titles of text ads for an ad group, subtitles of text ads for an ad group, and destination URLs associated with an ad group;

b. a means for obtaining from an image displayed on a webpage linked to by said destination URL at least two image attributes selected from the group consisting of image file name, image file location, image “

alt”

attributes, and URL linked to through image;

c. a means for comparing said at least two ad group attributes to said at least two image attributes to determine relevance of an image;

d. a means for selecting an image based on relevance of the image; and

e. a means for providing said image to users in the form of an advertisement and in response to requests from said users.