Engagement-Based Compensation for Interactive Advertisement
First Claim
1. A method for compensating an advertiser for engagement by a user with an advertisement displayed on a computer, comprising the steps of:
- determining whether the user has performed an action with the computer that indicates the user has interacted with the advertisement;
measuring a degree of engagement based on the action; and
compensating the advertiser based on the degree of engagement.
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Accused Products
Abstract
Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user'"'"'s engagement with the advertisement in order to determine compensation for the publisher.
60 Citations
36 Claims
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1. A method for compensating an advertiser for engagement by a user with an advertisement displayed on a computer, comprising the steps of:
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determining whether the user has performed an action with the computer that indicates the user has interacted with the advertisement; measuring a degree of engagement based on the action; and compensating the advertiser based on the degree of engagement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for compensating an advertiser for engagement by a user with an advertisement displayed on a computer, comprising the steps of:
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determining whether the user has performed one or more activities with the computer that indicates the user has interacted with the advertisement; measuring a degree of engagement based on the one or more activities and an amount of time spent by the user on each activity among the one or more activities; and compensating the advertiser based on the degree of engagement. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 35, 36)
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Specification