Systems And Methods For Real-Time Allocation Of Digital Content

• US 20090012868A1
• Filed: 09/12/2008
• Published: 01/08/2009
• Est. Priority Date: 11/09/2006
• Status: Abandoned Application

• Current Assignee: Douglas J. Deangelis
• Original Assignee: Douglas J. Deangelis
• Inventors: DeAngelis, Douglas J.
• Application Number:
  US12/209,894
• Publication Number:
  US 20090012868A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Systems, methods, and software products allocate digital content to advertising spaces in real time. Advertising space parameters for an advertising space are processed in an advertising space database. Sales parameters for the advertising space are processed in the advertising space database. Digital content is processed in a submitted content database. An advertising space owner is permitted access to the submitted content database for review of the digital content and approved digital content is tagged with an approval indicator. Bidding parameters for a time slot on the advertising space are processed and the time slot is auctioned to providers of the approved digital content. The approved digital content is distributed to the advertising space and winning digital content is aired during the time slot.

Claims

1. A system for real-time allocation of digital content to an advertising space, comprising:

an advertising space database including information representative of one or more advertising spaces;

a content database for storing digital content from at least one content provider, the content database being reviewable;

an auction engine for matching the digital content to the advertising space; and

a content distributor for distributing the matched digital content to the advertising space.

2. The system of claim 1, the advertising space being displayed on a virtual display within a virtual world generated by a virtual world portal.

3. The system of claim 2, the virtual display and the advertising space being displayed on interfaces with the virtual world portal to interact with the virtual world.

4. The system of claim 2, the virtual world portal providing feedback to the auction engine, the feedback comprising statistical information.

5. The system of claim 4, the statistical information comprising a number of users within a geographic area currently interfacing with the virtual world portal.

6. The system of claim 2, the virtual world being a simulation generated by the virtual world portal.

7. The system of claim 2, the virtual world being a game generated by the virtual world portal.

8. The system of claim 1, the advertising space being displayed on a device.

9. The system of claim 8, the device being a desktop computer with an additional display containing the advertising space.

10. The system of claim 8, the device being a desktop computer having a display, a portion of the display permanently displaying the advertising space.

11. The system of claim 8, the device being a desktop computer having a display, the advertising space being permanently displayed within a window on the display.

12. The system of claim 11, the window having a minimum size.

13. The system of claim 11, the window being repositionable within the display.

14. The system of claim 8, the device being a portable device selected from the group including a cell phone, a smart phone, a personal digital assistant, and a global positioning system (GPS) navigation device.

15. The system of claim 1, the advertising space being displayed within a pop-up window of a browser.

16. The system of claim 15, the pop-up window displaying the advertising space when the user views one or more pages of a website, the advertising space being associated with the website.

17. The system of claim 1, the content database comprising:

a submitted content database for processing submission of digital content from the content provider; and

an approved content database for storing digital content from the submitted content database that is approved.

18. The system of claim 17, the submitted content database and the approved content database comprising subsets of the content database.

19. The system of claim 17, the approved content database comprising digital content that is tagged with an approval indicator.

20. The system of claim 17, the digital content in the approved content database comprising digital media approved for play within the advertising space in one or more selected time slots.

21. The system of claim 17, wherein the approved content database stores content approved for play within one or more owned advertising spaces.

22. The system of claim 17, wherein the digital content in the approved content database is rated.

23. The system of claim 17, wherein the digital content in the approved content database has an expiry date.

24. The system of claim 1, wherein the advertising space database contains information representative of advertising spaces of one or more advertising space owners.

25. The system of claim 1, the digital content in the content database comprising an assigned rating.

26. The system of claim 1, the content database being accessible by multiple advertising space owners.

27. The system of claim 1, the digital content having a supplied valid date, the valid date specifying a period when the digital content is available for display.

28. The system of claim 1, wherein functionality of the auction engine is determined by advertising space owner parameters.

29. The system of claim 28, the parameters comprising one or more of a geographic area where the advertising space is viewed, pixels of the advertising space, resolution of the advertising space, refresh rate of the advertising space, spot duration of the advertising space, spot time of the advertising space, anticipated impressions as a function of time of day, anticipated length of impression, anticipated viewer demographics, acceptable content ratings for the advertising space, pricing granularity of the advertising space, and type of auction for the advertising space.

30. The system of claim 1, wherein functionality of the auction engine is determined by content provider parameters.

31. The system of claim 30, the parameters comprising one or more of pixels, resolution, refresh rate, spot duration, spot time, times of advertising space operation, location of advertising space, anticipated impressions as a function of time of day, anticipated length of impression, anticipated viewer demographics and maximum price.

32. The system of claim 1, the matched content comprising bundled content and bundle parameters, the bundle parameters being utilized to select the digital content for distribution.

33. A method for real-time allocation of digital content to advertising spaces, comprising:

processing advertising space parameters for an advertising space in an advertising space database;

processing sales parameters for the advertising space in the advertising space database;

processing digital content in a submitted content database;

permitting access to the submitted content database for review of the digital content by an advertising space owner;

tagging approved digital content with an approval indicator;

processing bidding parameters for a time slot on the advertising space;

auctioning the time slot to providers of the approved digital content;

distributing the approved digital content to the advertising space; and

airing winning digital content during the time slot.

34. The method of claim 33, wherein the step of processing advertising space parameters comprises processing parameters for two or more advertising spaces.

35. The method of claim 33, wherein auctioning is performed according to an auction style selected by the advertising space owner.

36. The method of claim 35, the auction style comprising reverse auctioning or traditional auctioning.

37. The method of claim 33, wherein the step of processing sales parameters for the advertising space is performed as a function of one or both of the time slot and a pre-selected auction style.

38. The method of claim 33, wherein tagging digital content comprises tagging digital content that is approved for two or more advertising spaces.

39. The method of claim 33, wherein tagging digital content comprises tagging digital content that is approved for two or more time slots on the advertising space.

40. The method of claim 33, wherein distributing the approved digital content to the advertising space comprises distributing a portion or all of the approved digital content to the advertising space.

41. The method of claim 40, further comprising removing losing approved content from the advertising space.

42. The method of claim 33, wherein distributing content to the advertising space comprises determining content from bundled content based upon associated bundle parameters.

43. The method of claim 33, further comprising:

processing advertising space parameters for a second advertising space in the advertising space database;

processing sales parameters for the second advertising space in the advertising space database;

tagging approved digital content for the second advertising space;

processing bidding parameters for a time slot on the second advertising space;

auctioning the time slot on the second advertising space to one or more providers of the approved digital content;

distributing the approved digital content to the second advertising space; and

airing winning digital content on the second advertising space during the time slot.

44. The method of claim 33, further comprising accepting bidding parameters from the content provider.

45. The method of claim 44, wherein the bidding parameters are received immediately prior to commencement of the time slot.

46. A software product comprising instructions, stored on computer-readable media, wherein the instructions, when executed by a computer, perform steps for real-time allocation of digital content to advertising spaces, comprising:

instructions for obtaining data indicative of advertising space owner parameters;

instructions for obtaining data indicative of content provider parameters;

instructions for identifying approved content;

instructions for carrying out an auction; and

instructions for distributing approved content to one or more advertising spaces.

47. A method for real-time allocation of digital content to advertising spaces, comprising:

processing advertising space parameters for an advertising space in an advertising space database;

processing sales parameters for the advertising space in the advertising space database;

processing digital content in a submitted content database;

permitting access to the submitted content database by an advertising space owner, for review of the digital content;

tagging approved digital content with an approval indicator;

processing bidding parameters for a time slot on the advertising space;

auctioning the time slot to providers of the approved digital content based upon the bidding parameters and the sales parameters;

distributing the approved digital content to the advertising space; and

airing the approved digital content of the winning provider on the advertising space during the time slot.