METHODS AND SYSTEMS FOR PROVIDING TARGETED INFORMATION USING IDENTITY MASKING IN A WIRELESS COMMUNICATIONS DEVICE
First Claim
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1. A method of providing user information from a wireless access terminal (W-AT) to a remote apparatus without revealing a primary identity of the user of the W-AT, the method comprising:
- generating an alternate user identifier for the W-AT;
generating first information on the W-AT based on at least one of targeted-content-message information on the W-AT, and user profile information on the W-AT; and
providing the alternate user identifier and first information to the remote apparatus.
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Abstract
Methods and systems for providing user information from a wireless access terminal (W-AT) to a remote apparatus without revealing a primary identity of the user of the W-AT include generating an alternate user identifier for the W-AT, and providing the alternate user identifier and first information related to targeted-content-message information and/or user profile information to the remote apparatus.
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Citations
45 Claims
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1. A method of providing user information from a wireless access terminal (W-AT) to a remote apparatus without revealing a primary identity of the user of the W-AT, the method comprising:
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generating an alternate user identifier for the W-AT; generating first information on the W-AT based on at least one of targeted-content-message information on the W-AT, and user profile information on the W-AT; and providing the alternate user identifier and first information to the remote apparatus. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 40, 41, 42, 43)
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15. A wireless access terminal (W-AT) capable of delivering targeted-content-messages to a consumer, comprising:
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means for generating an alternate user identifier for the W-AT; and means for providing the alternate user identifier and first information to the remote apparatus. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A wireless access terminal (W-AT) capable of delivering targeted-content-messages to a consumer, comprising:
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a first processing circuit module configured to generate an alternate user identifier for the W-AT; and transmitting circuitry configured to provide the alternate user identifier and first information to the remote apparatus. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A computer program product, comprising:
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a computer-readable medium comprising; a first set of instructions for generating an alternate user identifier for the W-AT; a second set of instructions for providing the alternate user identifier and first information to the remote apparatus, the first information including one or more items of information associated with the W-AT; a third set of instructions for receiving second information from the remote apparatus based on the alternate user identifier and second information; and a fourth set of instructions for incorporating the second information in the user profile of the W-AT. - View Dependent Claims (38, 39)
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44. One or more integrated circuits that together comprise:
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processing circuitry configured to generate an alternate user identifier for the W-AT; transmit circuitry configured to transmit the alternate user identifier and first information to the remote apparatus, the first information including one or more items of information associated with the W-AT; and receiving circuitry configured to receive second information from the remote apparatus based on the alternate user identifier and second information.
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45. An apparatus, comprising:
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processing circuitry; and a memory coupled to the processing circuitry that includes; a first set of instructions for generating an alternate user identifier for the W-AT; a second set of instructions for providing the alternate user identifier and first information to the remote apparatus, the first information including one or more items of information associated with the W-AT; a third set of instructions for receiving second information from the remote apparatus based on the alternate user identifier and second information; and a fourth set of instructions for incorporating the second information in the user profile of the W-AT.
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Specification