System Providing Methods for Dynamic Customization and Personalization of User Interface

• US 20090013037A1
• Filed: 09/08/2008
• Published: 01/08/2009
• Est. Priority Date: 03/01/2002
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: LightSurf Technologies, Inc. (VeriSign, Inc.)
• Inventors: McCanlies, Elizabeth R., Egli, Paul A., Bodmer, Brian
• Granted Patent: US 7,908,221 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system providing methods for dynamically generating personalized content is described. Specific items of content which may be personalized or customized are identified. Subdirectories are created for each value of such personalized content. Files specific to each value of personalized content are created and placed in these subdirectories. When a user requests a particular web page or item of content, a token is retrieved identifying the personalized content to be generated for that particular user. Personalized content is then dynamically generated by construction of a path to at least one subdirectory containing personalized content. The path to such subdirectory containing personalized content is dynamically constructed based upon the token identifying such personalized content.

Claims

1-30. -30. (canceled)

31. A method comprising:

receiving a request for information by a server, the request being associated with a unique identifier that corresponds to an internet site from which the request was received;

identifying a web page template having a core portion that includes content that remains uniform regardless of the gateway internet site from which the request was received and a customizable portion that includes partner specific content that changes based upon an identity of the gateway internet site from which the request was received;

using the unique identifier to retrieve partner specific settings and preferences to include in the customizable portion of the web page template; and

generating a web page (or user interface) using the core portion, the customizable portion and the partner specific settings and preferences.