METHOD FOR TRANSFER OF INFORMATION RELATED TO TARGETED CONTENT MESSAGES THROUGH A PROXY SERVER

• US 20090013051A1
• Filed: 06/06/2008
• Published: 01/08/2009
• Est. Priority Date: 07/07/2007
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Renschler, Martin, Krishnaswamy, Dilip, Daley, Robert S., Lundqvist, Patrik, Aggarwal, Pooja
• Application Number:
  US12/134,688
• Publication Number:
  US 20090013051A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 21/101 by binding digital rights to specific entities
• CPC Class Codes: G06F 21/1062 Editing
• CPC Class Codes: G06F 21/1063 Personalisation
• CPC Class Codes: G06F 21/1073 Conversion
• CPC Class Codes: G06F 21/1075 Editing
• CPC Class Codes: G06F 21/1078 Logging; Metering
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06F 2221/2101 Auditing as a secondary aspect
• CPC Class Codes: G06F 2221/2103 Challenge-response
• CPC Class Codes: G06F 2221/2115 Third party
• CPC Class Codes: G06F 2221/2117 User registration
• CPC Class Codes: G06F 2221/2129 Authenticate client device independently of the user
• CPC Class Codes: G06F 2221/2135 Metering
• CPC Class Codes: G06F 2221/2141 Access rights, e.g. capability lists, access control lists, access tables, access matrices
• CPC Class Codes: G06F 2221/2143 Clearing memory, e.g. to prevent the data from being stolen
• CPC Class Codes: G06F 2221/2145 Inheriting rights or properties, e.g., propagation of permissions or restrictions within a hierarchy
• CPC Class Codes: G06F 2221/2151 Time stamp
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0267 : Wireless devices
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: H04L 67/025 : for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 64/00 : Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/245 : from a network towards a terminal

Abstract

Information transfer methods for exchange of information with a wireless access terminal (W-AT) includes receiving a first message from the W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT, converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID), transmitting the anonymized message to a remote server, receiving a first response from the remote server, the first response having response information and the anonymized address information, converting the first response to a second response by replacing the transaction ID with the W-AT address, and transmitting the second response to the W-AT.

Claims

1. An information transfer method for providing exchange of information with a wireless access terminal (W-AT), the method comprising:

receiving a first message from a W-AT at a proxy server, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

converting, at the proxy server, the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

transmitting the anonymized message to a remote server.

2. The method of claim 1, wherein the first information is generated on a W-AT based on at least one of targeted-content-message information on the W-AT and user profile information on the W-AT;

3. The method of claim 2, further comprising:

deleting at least one of the transaction ID and the W-AT address information at the proxy server, after transmitting the anonymized message to the remote server.

4. The method of claim 2 further comprising:

receiving, at the proxy server, a first response from the remote server, the first response having response information and the anonymized address information;

converting, at the proxy server, the first response to a second response by replacing the transaction ID with the W-AT address; and

transmitting the second response to the W-AT.

5. The method of claim 4, further comprising deleting at least one of the transaction ID and the W-AT address information at the proxy server, after transmitting the second response to the W-AT.

6. The method of claim 2, wherein the remote server is denied the W-AT address.

7. The method of claim 4, wherein the transaction ID is used by the proxy server to identify the W-AT

8. The method of claim 7, wherein the transaction ID is produced via a hashing function.

9. The method of claim 7, further comprising:

incorporating the response information in a user profile of the W-AT.

10. The method of claim 4, wherein the response information is information relating to at least one of a likely age and an ethnic background of the user.

11. The method of claim 9, wherein the first information is a geographic location.

12. The method of claim 11, wherein the W-AT is configured such that the first information is never translated real-time.

13. A proxy server capable of transferring information to a wireless access terminal (W-AT), comprising:

means for receiving a first message from a W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

means for converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

means for transmitting the anonymized message to a remote server;

means for receiving a first response from the remote server, the first response having response information and the transaction ID;

means for converting the first response to a second response by replacing the transaction ID with the W-AT address; and

means for transmitting the second response to the W-AT by use of the W-AT address information.

14. The server of claim 13, wherein the first information is generated on a W-AT based on at least one of targeted-content-message information on the W-AT and user profile information on the W-AT;

15. The server of claim 13, further comprising means for deleting at least one of the transaction ID an W-AT address information.

16. The server of claim 13, wherein the remote server is denied the W-AT address.

17. The server of claim 13, wherein the transaction ID is used by the proxy server to identify the W-AT

18. The server of claim 17, wherein the transaction ID is produced via a hashing function.

19. The server of claim 14, wherein the response information is incorporated in a user profile of the W-AT.

20. The server of claim 19, wherein the response information is information relating to at least one of a likely age and an ethnic background of the user.

21. The server of claim 20, wherein the first information is a geographic location.

22. A proxy server capable of transferring information to a wireless access terminal (W-AT), comprising:

wireless receiving circuitry configured to receive a first message from a W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

first processing circuitry configured to convert the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

first transmitting circuitry configured to transmit the anonymized message to a remote server;

first receiving circuitry configured to receive a first response from the remote server, the first response having response information and the transaction ID;

second processing circuitry configured to convert the first response to a second response by replacing the transaction ID with the W-AT address; and

wireless transmitting circuitry configured to transmit the second response to the W-AT by use of the W-AT address information.

23. The server of claim 22, wherein the transaction ID is produced via a hashing function.

24. The server of claim 22, wherein the response information is information relating to at least one of a likely age and an ethnic background of the user.

25. The server of claim 24, wherein the first information is a geographic location.

26. A computer program product, comprising:

a computer-readable medium comprising;

a first set of instructions for receiving a first message from a W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

a second set of instructions for converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

a third set of instructions for transmitting the anonymized message to a remote server;

a fourth set of instructions for receiving a first response from the remote server, the first response having response information and the anonymized address information;

a fifth set of instructions for converting the first response to a second response by replacing the transaction ID with the W-AT address; and

a sixth set of instructions for transmitting the second response to the W-AT.

27. The computer program product of claim 26, further comprising instructions for deleting at least one of the transaction ID and the W-AT address information.

28. The computer program product of claim 26, wherein the transaction ID is produced via a hashing function.

29. The computer program product of claim 26, wherein the response information is information relating to at least one of a likely age and an ethnic background of the user.

30. The computer program product of claim 29, wherein the first information is a geographic location.

31. One or more integrated circuits that together comprise:

wireless receiving circuitry configured to receive a first message from a W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

first processing circuitry configured to convert the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

first transmitting circuitry configured to transmit the anonymized message to a remote server;

first receiving circuitry configured to receive a first response from the remote server, the first response having response information and the transaction ID;

second processing circuitry configured to convert the first response to a second response by replacing the transaction ID with the W-AT address; and

wireless transmitting circuitry configured to transmit the second response to the W-AT by use of the W-AT address information.

32. An apparatus, comprising:

processing circuitry; and

a memory coupled to the processing circuitry that includes;

a first set of instructions for receiving a first message from a W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT;

a second set of instructions for converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID);

a third set of instructions for transmitting the anonymized message to a remote server;

a fourth set of instructions for receiving a first response from the remote server, the first response having response information and the anonymized address information;

a fifth set of instructions for converting the first response to a second response by replacing the transaction ID with the W-AT address; and

a sixth set of instructions for transmitting the second response to the W-AT.