System and method for the dynamic generation of correlation scores between arbitrary objects

• US 20090013053A1
• Filed: 06/30/2008
• Published: 01/08/2009
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: Aggregate Knowledge Incorporated (Neustar Incorporated)
• Original Assignee: Aggregate Knowledge
• Inventors: Martino, Paul, Wehner, Kristopher C., Teich, Olivia Simantob
• Granted Patent: US 7,904,524 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

When an end user opens an e-mail the user'"'"'s e-mail client requests the image content based on the image tag from a recommendation platform and sends an identification to the recommendation platform as part of the image URL. The user ID or seed item is looked up in the recommendation platform database and associated behavioral data and any applicable rules to generate content for the e-mail and the content is then displayed in the e-mail as an image. When the image is engaged, a request is sent to the recommendation platform that references the user or request identifier and a logical location in the image where the click occurred, the image location is looked up along with the user or request identifier to present the correct page or content for the user.

Claims

1. A method comprising:

a client requesting a page from a web server;

the web server transmitting the requested page and a customer seed item to the client and a platform;

the web server transmitting an electronic mail (e-mail) message to the client including the customer seed item;

the client requesting image content from the platform via the customer seed item; and

the platform generating at least one recommendation for the client.

2. The method of claim 1 further comprising transmitting the recommendation to the client wherein an image is displayed to the user in the e-mail.

3. The method of claim 2 wherein the e-mail message includes an image.

4. The method of claim 1 further comprising:

the platform associating the customer seed item with a platform ID; and

the platform recording behavioral data generated from Web page requests from the client to the web server using the platform ID.

5. The method of claim 4 further comprising:

the client opening the e-mail message; and

the client transmitting the request for the image content with the customer seed item to the platform as part of an image URL.

6. The method of claim 5 further comprising the platform searching a database for associated behavioral data using the platform ID in response to receiving the request from the client.

7. The method of claim 1 wherein the web server transmitting the e-mail message to the client comprises:

the web server initiating an e-mail request to an e-mail provider; and

the e-mail provider transmitting the e-mail message to the client.

8. The method of claim 7 wherein the request to the e-mail provider includes an e-mail address, e-mail information and the customer seed item.

9. The method of claim 8 wherein the e-mail message includes an image request URL and the customer seed item.

10. A method comprising:

generating an anonymous identifier for a user at a web client;

collecting user behavior data at a platform based upon browsing history of the user;

transmitting an e-mail message to the user, including an embedded image tag and the identifier;

the client requesting image content from the platform by transmitting the identifier upon the user selecting the embedded image tag within the e-mail message;

the platform searching a database for associated behavioral data;

generating at least one recommendation based on the behavioral data; and

transmitting the recommendation to the web client.

11. The method of claim 10 wherein transmitting the e-mail message to the user comprises:

initiating an e-mail request to an e-mail provider; and

the e-mail provider transmitting the e-mail message to the client.

12. The method of claim 11 wherein the request to the e-mail provider includes an e-mail address, e-mail information and the customer seed item.

13. The method of claim 12 wherein the e-mail message includes an image request URL.

14. A system comprising:

a client computer;

a web server to transmit pages to the client computer upon receiving page requests from the client computer, wherein the transmit pages include a customer seed item, and to transmit an electronic mail (e-mail) message to the client including the customer seed item; and

a recommendation platform to receive the customer seed item from the web server, to receive a content request including the customer seed item from the client computer in response to the client computer receiving the e-mail massage and to generate at least one recommendation for the client computer based on behavioral data associated with the customer seed item.

15. The system of claim 14 wherein the recommendation platform associates the customer seed item with a platform ID and records behavioral data generated by the page requests from the client computer to the web server using the platform ID.

16. The system of claim 15 wherein the client computer comprises an e-mail client to open the e-mail message and transmit the request for the image content with the customer seed item to the recommendation platform as part of an image URL.

17. The system of claim 16 wherein the recommendation platform comprises a database that is searched for associated behavioral data using the platform ID in response to receiving the request from the client.

18. The system of claim 14 further comprising an e-mail provider to receive the e-mail request from the web server and to transmit the e-mail message to the computer client.

19. The method of claim 18 wherein the request to the e-mail provider includes an e-mail address, e-mail information and the customer seed item.

20. The method of claim 19 wherein the e-mail message includes an image request URL and the customer seed item.