SYSTEMS AND METHODS FOR REPORTING USAGE OF DYNAMICALLY INSERTED AND DELIVERED ADS

• US 20090013347A1
• Filed: 06/06/2008
• Published: 01/08/2009
• Est. Priority Date: 06/11/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: HAMMOND, Robert, AHANGER, Gulrukh, BOES, Todd, MURNIKOV, Pavel
• Application Number:
  US12/134,577
• Publication Number:
  US 20090013347A1
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

The solution of the ad delivery platform described herein provides for the marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertion frequency and format of the ad delivered with video streams. The ad platform provides flexible and configurable ad insertion rules to specify the insertion frequency and format for the composition of ads during playback of on-demand video media. The ad insertion rules may be based on a user profile, user behavior history, topic of the stream to be delivered, duration of the video or ad, and/or the popularity rating of the video or ad. The ad platform includes a reporting tool and usage reports to measure the effectiveness of the ad insertion rules in delivering ads to market and monetize the video media. The ad platform also includes an ad inventory management and forecasting tool for determining the available inventory of ad placement based on data collected over a period of time regarding the delivery of ads and the ad insertion rules to be used for the delivery of a desired ad. With these tools, a more effective ad campaign can be created based on the target information and optimization via the ad insertion rules.

Claims

1. A method of generating a usage report for an ad insertion rule, the usage report providing information about delivery of ads at a plurality of insertion points during playback of video media, the delivery of ads controlled by applying one or more ad insertion rules, the method comprising the steps of:

(a) collecting data regarding delivery of a plurality of ads at a plurality of insertion points during playback of video media, the delivery of the plurality of ads controlled by applying one or more ad insertion rules, the one or more ad insertion rules specifying one of a format, a frequency or an insertion point for displaying an ad during a playback of video media;

(b) identifying an ad insertion rule from the one or more ad insertion rules; and

(c) generating from the collected data a report providing a number of ads that were delivered by application of the identified ad insertion rule during the playback of the video media.

2. The method of claim 1, wherein step (a) comprises collecting data providing temporal information on the plurality of insertion points at which the plurality of ads were displayed during playback of video media.

3. The method of claim 1, wherein step (c) comprises generating from the collected data the report to identify one or more points in time of the plurality of insertion points at which the plurality of ads were delivered during the playback of the video media.

4. The method of claim 3, wherein step (c) comprises generating from the collected data the report to identify the one or more points in time the plurality of ads were delivered in relation to one of a length in time of the video media or a length of time of playback of the video media.

5. The method of claim 1, wherein step (a) comprises collecting data identifying one of a profile or behavior of a user associated with the ad insertion rule with the plurality of insertion points at which the plurality of ads were displayed during playback of video media.

6. The method of claim 5, wherein step (c) comprises generating from the collected data the report providing information from one of the profile or the behavior of the user.

7. The method of claim 6, comprising generating the report to maintain anonymity of the user.

8. The method of claim 1, wherein step (a) comprises collecting data identifying a format for each ad delivered via the ad insertion rule, the format comprising one of a type, location or a length of the ad.

9. The method of claim 8, wherein step (c) comprises generating from the collected data the report identifying the format used for each of the plurality of ads delivered at each of the plurality of insertion points during the playback of the video media.

10. The method of claim 1, wherein step (a) comprises collecting data identifying one or more user actions of a user via a player of the video media.

11. The method of claim 10, wherein step (c) comprises generating from the collected data the report identifying the one or more user actions associated with each of the plurality of ads delivered at each of the plurality of insertion points during the playback of the video media.

12. The method of claim 10, wherein step (c) comprises generating from the collected data the report identifying user actions within the delivered ad by application of the identified ad insertion rule during the playback of the video media.

13. The method of claim 1, wherein step (c) comprises generating from the collected data the report to identify the number of delivered ads by format, the format comprising one of a type, location or length.

14. The method of claim 1, wherein the video media comprises a plurality of video media of variable length.

15. The method of claim 14, wherein the playback of each of the plurality the video media comprise a variable duration.

16. The method of claim 15, wherein a duration of the playback is determined by a user.

17. The method of claim 1, wherein step (c) comprises generating from the collected data the report to identify a rule criteria that was met in triggering the one or more ad insertion rules.

18. A system generating a usage report for an ad insertion rule, the usage report providing information about delivery of ads at a plurality of insertion points during playback of video media, the delivery of ads controlled by applying one or more ad insertion rules, the system comprising:

a data collection service collecting data regarding delivery of a plurality of ads at a plurality of insertion points during playback of video media, the delivery of the plurality of ads controlled by applying one or more ad insertion rules, the one or more ad insertion rules specifying one of a format, a frequency or an insertion point for displaying an ad during a playback of video media;

a user interface for identifying an ad insertion rule from the one or more ad insertion rules; and

a reporting service generating from the collected data a report providing a number of ads that were delivered by application of the identified ad insertion rule during the playback of the video media.

19. The system of claim 18, wherein the data collection service collects data providing temporal information on the plurality of insertion points at which the plurality of ads were displayed during playback of video media.

20. The system of claim 18, wherein the reporting service generates from the collected data the report to identify one or more points in time of the plurality of insertion points at which the plurality of ads were delivered during the playback of the video media.

22. The system of claim 18, wherein the data collection service collects data identifying one of a profile or behavior of a user associated with the plurality of insertion points at which the plurality of ads were displayed during playback of video media.

23. The system of claim 22, wherein the reporting service generates from the collected data the report providing information from one of the profile or the behavior of the user.

24. The system of claim 22, wherein the reporting service generates from the collected data the report identifying user actions within the delivered ad by application of the identified ad insertion rule during the playback of the video media.

25. The system of claim 18, wherein the data collection service collects data identifying a format for each ad delivered via the ad insertion rule, the format comprising one of a type, location or a length of the ad.

26. The system of claim 25, wherein the reporting service generates from the collected data the report identifying the format used for each of the plurality of ads delivered at each of the plurality of insertion points during the playback of the video media.

27. The system of claim 18, wherein the data collection service collects data identifying one or more user actions of a user via a player of the video media.

28. The system of claim 27, wherein the reporting service generates from the collected data the report identifying the one or more user actions associated with each of the plurality of ads delivered at each of the plurality of insertion points during the playback of the video media.

29. The system of claim 18, wherein the reporting service generates from the collected data the report to identify the number of delivered ads by format, the format comprising one of a type, location or length.

30. The system of claim 18, wherein the video media comprises a plurality of video media of variable length.

31. The system of claim 30, wherein the playback of each of the plurality the video media comprise a variable duration.

32. The system of claim 30, wherein a duration of the playback is determined by a user.

33. The system of claim 18, wherein one of the data collection service, reporting service or the user interface is delivered as a software as a service.

21. The system of claim 21, wherein the reporting service generates from the collected data the report to identify the one or more points in time the plurality of ads were delivered in relation to one of a length in time of the video media or a length of time of playback of the video media.