Systems and Methods for Dynamic Pay for Performance Advertisements

• US 20090016507A1
• Filed: 05/27/2008
• Published: 01/15/2009
• Est. Priority Date: 02/25/2005
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: UTBK, Inc.
• Inventors: HIRSON, Ron, FABER, Scott, ALTBERG, Ebbe, MANCA, Paul G., VAN DER LINDEN, Sean
• Granted Patent: US 8,934,614 B2
• Time in Patent Office: Days
• US Class Current: 379/114.10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 17/00 Prepayment of wireline communication systems, wireless communication systems or telephone systems using a coded card to authorise calls from a telephone set H04M1/675
• CPC Class Codes: H04M 3/42195 Arrangements for calling back a calling subscriber when the wanted subscriber ceases to be busy H04M3/48
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/003 Click to dial services

Abstract

Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.

Claims

1. A method, comprising:

providing a listing on behalf of an entity for presentation to a user;

identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and

charging the entity a fee per the event identifying from the set of predetermined events.

2. The method of claim 1, wherein the set of predetermined events comprises the user selecting the listing to receive data and the user establishing a connection for real time communications with the entity.

3. The method of claim 2, wherein the set of predetermined events further comprises the user making a deal with the entity.

4. The method of claim 3, wherein the connection is to be established via the data presented after the user selecting the listing;

and the deal is to be made via the real time communications over the connection between the user and the entity.

5. The method of claim 2, wherein the user selecting the listing to receive data comprises the user selecting a link or an icon button to request a web page.

6. The method of claim 5, wherein the user establishing a connection for real time communications with the entity comprises the user placing a call to a connection provider for a connection for real time communications with the entity, the user receiving a callback from a connection provider for a connection for real time communications with the entity, or the user establishing a connection for real time communications with the entity.

7. The method of claim 5, wherein the connection for real time communications comprises a connection for telephonic conversation, a connection for chat in text, voice or video, a connection for screen sharing, a connection for application sharing, or a connection for virtual reality experience with the entity.

8. The method of claim 1, wherein the predetermined events in the set are to occur sequentially one after another;

and a latest event that is in the set and responsive to the presentation of the listing is determined as the identified event for charging the fee.

9. The method of claim 8, further comprising:

receiving from the entity a set of prices for the set of predetermined events respectively;

wherein the fee is charged according to the set of prices.

10. The method of claim 9, wherein charging the entity comprises incrementally charging the entity according to the set of prices in response to a plurality of events up to the latest event in the set.

11. The method of claim 1, wherein identifying the event comprises dynamically identifying the event after the presentation of the listing.

12. The method of claim 11, wherein a set of prices are associated with the set of predetermined events respectively;

and identifying the event comprises selecting a highest priced event that is responsive to a presentation of the listing to the user from the set of predetermined events.

13. The method of claim 12, further comprising:

waiving a charge to the entity responsive to a gap between the identified event and a prior charged event being within a predetermined period, the prior charged event being responsive to a prior presentation of the listing to the user.

14. The method of claim 1, wherein the listing comprises a reference selectable to request a callback for a real time communication connection with the entity;

and the set of predetermined events comprises selecting the reference to request the callback, accepting the callback, and accepting a payment request from the entity over the real time communication connection.

15. The method of claim 14, wherein the listing further comprises a telephonic reference including a telephone number without an extension, a telephone number with an extension, a session initiation protocol (SIP) uniform resource identifier (URI), a user identifier of an instant messaging network, or a voice over Internet Protocol (VoIP) user identifier;

and the set of predetermined events further comprises initiating a telephone call using the telephonic reference.

16. The method of claim 14, further comprising:

charging the user on behalf of the entity responsive to the user accepting the payment request.

17. The method of claim 1, wherein the listing is presented on a telephonic apparatus of the user;

and the set of predetermined events comprises selecting a link embedded in the listing to request a document for presentation on the telephonic apparatus of the user, and requesting a peer to peer connection to a telephonic apparatus of the user via the listing.

18. The method of claim 17, wherein the telephonic apparatus of the user is configured to transfer an amount to the telephonic apparatus of the entity in response to the user accepting a payment request made via the telephonic apparatus of the entity.

19. A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:

providing a listing on behalf of an entity for presentation to a user;

identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and

charging the entity a fee per the event identifying from the set of predetermined events.

20. A data processing system, comprising:

means for providing a listing on behalf of an entity for presentation to a user;

means for identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and

means for charging the entity a fee per the event identifying from the set of predetermined events.