METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS/MESSAGES BASED ON BLUETOOTH® TECHNOLOGY

• US 20090017798A1
• Filed: 07/13/2007
• Published: 01/15/2009
• Est. Priority Date: 07/13/2007
• Status: Active Grant

• Current Assignee: Adrian Pop
• Original Assignee: Adrian Pop
• Inventors: POP, Adrian
• Granted Patent: US 7,920,849 B2
• Time in Patent Office: Days
• US Class Current: 455/414.100
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

An Internet Platform administering an Integrated Network System of Localized (customized) marketing and advertising BLUETOOTH® Broadcasting Points, accessed by cell phone/BLUETOOTH device users in BLUETOOTH Wireless Access Points (BLUETOOTH Hot Spots). The marketing and advertising relies on BLUETOOTH transmissions based on predetermined criteria and can be accomplished in an unlimited number of media formats.

Claims

1. A method of placing advertisements/messages in a user'"'"'s view of a cell phone and/or a BLUETOOTH equipped device accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

placing an internet order for transmitting information to be viewed in a user'"'"'s view of a cell phone or in a user'"'"'s view of a BLUETOOTH equipped device located in any specified location, located anywhere globally, selected from a BLUETOOTH (Dongle and/or a BWAP) hardware network or any combination of said locations and said hardware network selection, that is connected through the Internet to a Platform that administers said BLUETOOTH hardware network, said internet order being placed without using cell phone towers or their respective networks,

wherein said internet Platform further transforms a regular BLUETOOTH (Dongle) into a BLUETOOTH (BWAP) and integrates said BLUETOOTH (BWAP) into a network,

wherein by using said internet Platform, anyone who is registered as an advertiser to a real time platform service is authorized to order and instantly place said information on said user'"'"'s view,

wherein, said information is optionally broadcasted immediately or in a pre-planned fashion, and

wherein said information comprises one or more advertisements, one or more messages, or combinations of said one or more advertisements and messages.

2. The method according to claim 1, further comprising one of scheduling said transmission of said one or more advertisement(s) and/or message(s) when placing said order, making payment for said order when placing said order, or a combination of said transmission scheduling and making payment when placing said order.

3. The method according to claim 1, further comprising:

transmitting said advertisement(s) and/or messages(s) in a geographically localized area, wherein said transmission relies on a BLUETOOTH transmission that is related to a fixed geographic address where a BWAP hardware is installed and where advertisement(s) and/or message(s) have varying levels of significance for a respective BWAP based on the geographic location of said BWAP.

4. The method according to claim 1, wherein said advertisement(s) and/or messages(s) are based on an operation command coming from or selected by an entity that administers or provides the hardware or services or combinations thereof for the localized BWAP transmissions, said transmissions establishing a two-way send and receive mode communication between said cell phone or said BLUETOOTH equipped device and the Platform servers via the BWAP hardware.

5. The method according to claim 1, wherein said advertisement(s) and/or message(s) are Web page(s), electronic file(s) or combinations thereof that optionally appear on specified Web pages and continue to be served and visualized at a pace that is independent of the BWAP'"'"'s activity.

6. The method according to claim 1, further comprising:

means for providing an option for choosing a location, date, time, hour, period of transmission, electronic format of preference, or combinations thereof to be chosen/displayed; and

optionally choosing said location, date, time, hour, period of transmission, electronic format of preference, or combinations thereof to be chosen/displayed,

wherein said advertisement(s) and/or message(s) are related and customized to one or more of;

an exact geographic location and a predetermined need of a BWAP location, or a command and a predetermined need of an entity that provides said BWAP, a profile of the BWAP based on an object of activity of the BWAP location or a profile of the BWAP based on a cell phone user behavior, desire and preference profile or a profile of the BWAP based on one or more predetermined criteria or a combination of said location, command and profiles.

7. The method according to claim 1, wherein said advertisement(s) and/or message(s) broadcasted toward a Beneficiary display hyper-links which when selected result in additional information being displayed.

8. The method according to claim 1, wherein a free or reduced rate Bluetooth wireless access is offered for one or more Bluetooth Wireless Access Points (BWAPs) that are one of geographically separated, included in a global network or a combination thereof.

9. The method according to claim 1, wherein said advertisement(s) and/or message(s) have a TAG specification or a label carrier for the respective Bluetooth Wireless Access Points (BWAP) based on that BWAP profile, wherein depending of the attached TAG or attached label carrier, there are predetermined server commands that may direct, redirect and or modify the advertisement(s) and/or message(s).

10. The method according to claim 1, wherein non-advertising information is distributed and broadcasted for different Beneficiaries, said non-advertising information constituting a static display, a dynamic display or a combination thereof.

11. The method according to claim 1, wherein the Bluetooth Wireless Access Point (BWAP) network is utilized for sequential and/or special pattern messaging by different entities or private individuals, wherein a messenger party has a choice to transmit the same, separate, distinct or related messages or displays or any combination thereof, for one or any combination of multiple locations.

12. The method according to claim 1, comprising:

means for providing an option for selecting a country, state, county or other territorial divisions, BWAP address or any combination thereof;

optionally selecting said country, state, county or other territorial divisions, BWAP address or any combination thereof; and

ordering a paid or free broadcasting, placing said advertisement(s) and/or message(s) to be transmitted in one or more locations chosen from a location list of available BWAP networks, wherein said transmission has the capability of being broadcasted in real time into the view of said cell phone or BLUETOOTH equipped device accessing a BWAP, and said advertisement(s) and/or message(s) have significance for the respective BWAP based on that BWAP profile.

13. The method according to claim 1, further comprising:

means for providing an option for choosing a location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, or any combination thereof; and

optionally choosing said location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, or any combination thereof,

wherein, said advertisement(s) and/or message(s) are customized to one or more pre-determined criteria comprising;

time related transmission specifications including special patterns, delayed, pre-planned, daily, weekly, and hourly request;

a BWAP profile, a TAG specification and/or a Media Access Control (MAC) address of said Bluetooth equipped device.

14. The method according to claim 1, wherein said BWAP network is utilized in an unlimited number of applications based on specific BWAP locations, said applications comprising:

a system and method of designing, creating and implementing location based payment systems;

applications based on a non-cell phone number unique Media Access Control (MAC) address of said BWAP, wherein said BWAP location network provides said advertisement(s) and/or message(s) in a multidirectional way which optionally include entities not included in the targeted groups;

applications based on different criteria comprising specific individuals, social groups, economic status, location routing; and

regular or interactive applications comprising dynamic advertising, music, video, coupons, brochures, surveys, calendar events, games and business cards.

15. The method according to claim 1, further comprising:

means for choosing said advertisement(s) and/or message(s) to be transmitted to specific cell phone or BLUETOOTH equipped device models or brands, thereby associating a cell phone or BLUETOOTH equipped device model or brand with its market sale price in such a way to be able to transmit said advertisement(s) and/or message(s) to different cell phones or BLUETOOTH equipped devices based on their price ranges, which correspond in general to different income based echelons of social categories or individuals.

16. The method according to claim 1, wherein said method is one of utilized, integrated or a combination thereof, with one of a digital map system application, a Global Positioning System (GPS) application or a combination thereof.

17. The method according to claim 16, wherein said Bluetooth Wireless Access Point (BWAP) network is utilized in people searches, location searches, group member searches or combinations thereof, or notifications resulting from searches based on exact geographic BWAP locations or combinations of said searches and notifications, and is based on a non-cell phone number based unique BLUETOOTH Media Access Control (MAC) address of any and every cell phone and BLUETOOTH equipped device that is accessed and detected by said BWAP.

18. The method according to claim 1, comprising:

designing, customizing and launching a local, regional and/or global network(s) from multiple and separate Bluetooth equipped devices that join a Platform by a subscription, an opt-in process by their owners or a combination thereof, the method further comprising;

subscribing to said Platform in which separate Bluetooth equipped devices form a second parallel network of devices to be used as Bluetooth Wireless Access Points (BWAPs), are integrated, managed and administered by an Internet system/Platform in order to coordinate them in a network that is used for marketing, advertising, messaging, social group functions or combinations thereof,

wherein said second parallel network is created in contrast to a first network that is formed from Bluetooth equipped devices provided by said Platform.

19. A method of marketing, advertising, managing and/or administering of a cell phone/computer/Bluetooth equipped device advertising and/or messaging using Bluetooth technology wherein a local or global customized, targeted marketing and advertising campaign on cellular phones/Bluetooth equipped devices is launched and administered online by any network user through the Internet.

20. A method of designing, customizing and launching a marketing/advertisement campaign by placing advertisements, messages or a combination thereof in a user'"'"'s view of a cell phone, a BLUETOOTH equipped device or a combination thereof accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

optionally transmitting one or more advertisement(s), message(s) or a combination thereof from a Platform/BWAP based on a desire and preference of a user of a cell phone or a BLUETOOTH equipped device that accesses said BWAP, said one or more advertisement(s), message(s) or said combination thereof to be transmitted being based on a history of previously accepted or rejected advertisement(s) and/or message(s), wherein said preference comprises activity preference, brand preference, and advertising subject preference.