Lead Marketplace System and Method with Lead Auctions

• US 20090018888A1
• Filed: 04/02/2008
• Published: 01/15/2009
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: One Planet Ops Inc.
• Original Assignee: Reply! Inc.
• Inventors: Brown, William J., Rodrigues, Ernest JR., Zamani, Payam
• Granted Patent: US 9,626,718 B2
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A lead marketplace system and method are provided. The lead marketplace system and method provides an auction for leads.

Claims

1. A lead marketplace system, comprising:

a storage system that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer;

a Lead Seller unit that stores one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system;

a Lead Buyer unit that stores one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign;

an auction manager that performs a time period limited auction for each lead stored in the storage system for sale by a Lead Seller to one or more Lead Buyers; and

the auction manager further comprising a lead auction thread for each lead that sets a time period for an auction of each leads associated with the selling campaign, that accepts bids from the one or more Lead Buyers and that sells the leads associated with the selling campaign to a group of Lead Buyers that generate the greatest amount of money.

2. The system of claim 1, wherein the lead auction thread receives bids from one or more buying campaigns.

3. The system of claim 1, wherein the lead auction thread receives live bids from one or more Lead Buyers.

4. The system of claim 1, wherein each buying campaign further comprises one or more bids wherein each bid has a sharing parameter that specifies a level of sharing of the leads being sought in the buying campaign.

5. The system of claim 1, wherein each buying campaign further comprises one or more budgets wherein each budget has a maximum monetary amount for the leads to be bought within a specified timeframe by the Lead Buyer associated with the buying campaign.

6. The system of claim 1, wherein each buying campaign further comprises one or more budgets wherein each budget has a maximum number of leads to be bought within a specified timeframe by the Lead Buyer associated with the buying campaign.

7. The system of claim 1, wherein each Lead Buyer has one or more budgets associated with the Lead Buyer wherein each budget has a total amount of money budgeted for leads within a specified timeframe by the Lead Buyer.

8. The system of claim 1, wherein each Lead Buyer has one or more budgets associated with the Lead Buyer wherein each budget has a maximum number of leads to be bought by the Lead Buyer within a specified timeframe.

9. The system of claim 1, wherein the Lead Seller unit further comprises a mapping unit that maps fields in a third party lead into fields in the storage system.

10. The system of claim 1, wherein the lead seller unit further comprising a unit for generating a selling campaign.

11. The system of claim 10, wherein the lead buyer unit further comprising a unit for generating a buying campaign.

12. The system of claim 1, wherein the storage system further comprises a database server.

13. The system of claim 12, wherein the Lead Seller unit, Lead Buyer unit and auction manager each further comprise one or more server computers.

14. The system of claim 1 further comprising a lead duplicate detection unit that compares a new lead to the leads stored in the storage system to determine if the new lead is a duplicate.

15. The system of claim 14, wherein each lead further comprises a de-dupe identifier that uniquely identifies each lead and wherein the lead duplicate detection unit compares the de-dupe identifier of the new lead to the de-dupe identifier for each lead in the storage system to detect duplicate leads.

16. The system of claim 15, wherein the de-dupe identifier for each lead further comprises one of a set of information about an entity associated with each lead, a globally unique identifier and a hash of the electronic contact and transactional information of each lead.

17. The system of claim 14, wherein the lead duplicate detection unit further comprises a portion of the lead seller unit and a portion of the lead buyer unit.

18. The system of claim 1 further comprising a lead duplicate detection unit that compares a lead being sent to a Lead Buyer with a set of leads already purchased by the Lead Buyer to determine if the sent lead is a duplicate.

19. The system of claim 18, wherein each lead further comprises a de-dupe identifier that uniquely identifies each lead and wherein the lead duplicate detection unit compares the de-dupe identifier of the new lead to the de-dupe identifier for each lead in the storage system to detect duplicate leads.

20. The system of claim 19, wherein the de-dupe identifier for each lead further comprises one of a set of information about an entity associated with each lead, a globally unique identifier and a hash of the electronic contact and transactional information of each lead.

21. The system of claim 1, wherein the lead auction thread accepts a bid with changed parameters for a particular lead wherein the changed parameters affect the time period limited auction for a particular lead being carried out by the lead auction thread.

22. A computer implemented lead marketplace method that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer, the method comprising:

storing, in a storage system, one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system;

storing one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign;

performing a time period limited auction for each lead for sale by a Lead Seller to one or more Lead Buyers; and

wherein performing a time period limited auction further comprises setting a time period for an auction of each leads associated with the selling campaign, accepting bids from the one or more Lead Buyers and selling the leads associated with the selling campaign to a group of Lead Buyers that generate the greatest amount of money.

23. The method of claim 22, wherein accepting the bids further comprises receiving bids from one or more buying campaigns.

24. The method of claim 22, wherein accepting the bids further comprises receiving live bids from one or more Lead Buyers.

25. The method of claim 22, wherein each buying campaign further comprises one or more bids wherein each bid has a sharing parameter that specifies a level of sharing of the leads being sought in the buying campaign.

26. The method of claim 22, wherein each buying campaign further comprises one or more budgets wherein each budget has a maximum monetary amount for the leads to be bought within a specified timeframe by the Lead Buyer associated with the buying campaign.

27. The method of claim 22, wherein each buying campaign further comprises one or more budgets wherein each budget has a maximum number of leads to be bought within a specified timeframe by the Lead Buyer associated with the buying campaign.

28. The method of claim 22, wherein each Lead Buyer has one or more budgets associated with the Lead Buyer wherein each budget has a total amount of money budgeted for leads within a specified timeframe by the Lead Buyer.

29. The method of claim 22, wherein each Lead Buyer has one or more budgets associated with the Lead Buyer wherein each budget has a maximum number of leads to be bought by the Lead Buyer within a specified timeframe.

30. The method of claim 22 further comprising mapping fields in a third party lead into fields in the storage system.

31. The method of claim 22 further comprising generating a selling campaign.

32. The method of claim 31 further comprising generating a buying campaign.

33. The method of claim 22 further comprising identifying duplicate leads by comparing a new lead to the leads stored in the storage system to determine if the new lead is a duplicate.

34. The method of claim 33, wherein each lead further comprises a de-dupe identifier that uniquely identifies each lead and wherein the lead duplicate detection unit compares the de-dupe identifier of the new lead to the de-dupe identifier for each lead in the storage system to detect duplicate leads.

35. The method of claim 34, wherein the de-dupe identifier for each lead further comprises one of a set of information about an entity associated with each lead, a globally unique identifier and a hash of the electronic contact and transactional information of each lead.

36. The method of claim 22 further comprising a lead duplicate detection unit that compares a lead being sent to a Lead Buyer with a set of leads already purchased by the Lead Buyer to determine if the sent lead is a duplicate.

37. The method of claim 36, wherein each lead further comprises a de-dupe identifier that uniquely identifies each lead and wherein the lead duplicate detection unit compares the de-dupe identifier of the new lead to the de-dupe identifier for each lead in the storage system to detect duplicate leads.

38. The method of claim 37, wherein the de-dupe identifier for each lead further comprises one of a set of information about an entity associated with each lead, a globally unique identifier and a hash of the electronic contact and transactional information of each lead.

39. The method of claim 22, wherein performing a time period limited auction further comprises accepting a bid with changed parameters for a particular lead and adjusting the time period limited auction for a particular lead being carried out by the lead auction thread.