Lead Marketplace System and Method with Ratings System

• US 20090018894A1
• Filed: 04/02/2008
• Published: 01/15/2009
• Est. Priority Date: 07/09/2007
• Status: Abandoned Application

• Current Assignee: One Planet Ops Inc.
• Original Assignee: Reply! Inc.
• Inventors: Fox, Sean, Zamani, Payam
• Application Number:
  US12/061,618
• Publication Number:
  US 20090018894A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A lead marketplace system and method are provided. The lead marketplace system and method provides an auction for leads.

Claims

11. A method for rating a lead in a lead marketplace system based on one or more quality factors associated with the lead, the method comprising:

determining, for each quality factor associated with the lead, if each quality factor for the lead has been triggered;

determining a weight for each quality factor that has been triggered for the lead;

calculating a quality factor score for each triggered quality factor based on the weight for each triggered quality factor;

combining the quality factor scores for all of the triggered quality factors; and

generating a rating for the lead based on the combined quality factor scores.

1. A lead marketplace system, comprising:

a storage system that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer;

a Lead Seller unit that stores one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system;

a Lead Buyer unit that stores one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign; and

a rating unit that provides a quality rating for each lead stored in the storage system.

2. The system of claim 1, wherein a new lead in the system associated with a particular selling campaign inherits the quality rating of the particular selling campaign.

3. The system of claim 2, wherein the rating unit further comprises a quality rating generating unit that generates a quality rating for a new lead associated with a new selling campaign based on one or more quality factors.

4. The system of claim 1, wherein the rating unit further comprises a quality rating generating unit that generates a quality rating for a new lead based on one or more quality factors associated with the new lead.

5. The system of claim 4, wherein the one or more quality factors further comprise a survey provided by a Lead Buyer, a validation rate of the lead from a third party validation system and a validation reason score of the lead from a third party validation system.

6. The system of claim 5, wherein the one or more quality factors further comprise a consumer survey and a lead score.

7. The system of claim 1, wherein a new lead in the system receives a quality rating based on one or more lead specific factors.

8. The system of claim 1, wherein the rating unit generate a star rating value based on the quality rating.

9. The system of claim 8, wherein the rating unit provides a default star rating to a new lead.

10. The system of claim 3, wherein the one or more quality factors are weighted to generate the quality rating for the new lead.

12. The method of claim 11, wherein generating the rating further comprises generating a star rating.

13. The method of claim 12 further comprising displaying the generated star rating for the lead in a lead marketplace system.

14. The method of claim 11, wherein calculating the quality factor score for each triggered quality factor further comprises multiplying the weight for each triggered quality factor by a score for the triggered quality factor.

15. The method of claim 11, wherein each quality factor is periodically reset.

15-1. The method of claim 11, wherein the quality factor further comprises a consumer survey and wherein determining if the consumer survey has been triggered further comprises determining if at least a predetermined number of surveys have been completed for the consumer lead before triggering the consumer survey quality factor.