Technique for correlating purchasing behavior of a consumer to advertisements
First Claim
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7. Apparatus for correlating purchasing behavior of a consumer with advertisements to which the consumer has been exposed, comprising:
- advertisement monitoring means for monitoring exposure of said consumer to advertisements to produce an advertisement monitoring signal;
means for photographing an image related to an item purchased by the consumer to produce image data;
means for processing the image data to derive consumer purchase data; and
means for correlating the consumer purchase data with the advertisement monitoring signal.
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Abstract
A technique for correlating purchasing behavior of a consumer with advertisements to which the consumer has been exposed. The technique includes monitoring exposure of said consumer to advertisements to produce an advertisement monitoring signal, photographing an image related to an item purchased by the consumer to produce image data, processing the image data to derive consumer purchase data, and correlating the consumer purchase data with the advertisement monitoring signal.
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14 Claims
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7. Apparatus for correlating purchasing behavior of a consumer with advertisements to which the consumer has been exposed, comprising:
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advertisement monitoring means for monitoring exposure of said consumer to advertisements to produce an advertisement monitoring signal; means for photographing an image related to an item purchased by the consumer to produce image data; means for processing the image data to derive consumer purchase data; and means for correlating the consumer purchase data with the advertisement monitoring signal. - View Dependent Claims (1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14)
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13-1. The apparatus of claim 7, wherein the digital camera includes means for transmitting the image data to a processing center.
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