SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING AND MERCHANDIZING BASED ON USER CONFIGURABLE PREFERENCES
First Claim
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1. A method comprising:
- obtaining user preference information related to advertising;
enabling user configuration of the user preference information related to advertising; and
modifying the presentation of advertising to the user based upon the user configured preference information.
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Abstract
A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. The system in an example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.
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Citations
27 Claims
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1. A method comprising:
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obtaining user preference information related to advertising; enabling user configuration of the user preference information related to advertising; and modifying the presentation of advertising to the user based upon the user configured preference information. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising:
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obtaining user preference information related to advertising, the user preference information having been configured by a user; and selecting an advertisement for delivery to the user, the selection being based on the user configured user preference information. - View Dependent Claims (8, 9)
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10. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
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obtain user preference information related to advertising; enable user configuration of the user preference information related to advertising; and modify the presentation of advertising to the user based upon the user configured preference information. - View Dependent Claims (11, 12, 13, 14, 15)
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16. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
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obtain user preference information related to advertising, the user preference information having been configured by a user; and select an advertisement for delivery to the user, the selection being based on the user configured user preference information. - View Dependent Claims (17, 18)
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19. A system comprising:
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a processor; a memory coupled to the processor to store information related to user advertising; an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A system comprising:
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a processor; a memory coupled to the processor to store information related to user advertising; an advertising (ad) preferences service to obtain user preference information related to advertising, the user preference information having been configured by a user; and
select an advertisement for delivery to the user, the selection being based on the user configured user preference information. - View Dependent Claims (26, 27)
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Specification