MANAGING IMPRESSION DEFAULTS
First Claim
Patent Images
1. A computer-implemented method comprising:
- at an exchange computing system,receiving an ad call from a client computing system; and
determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call.
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Accused Products
Abstract
There are methods and apparatus, including computer program products, for receiving an ad call from a client computing system, determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call.
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Citations
28 Claims
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1. A computer-implemented method comprising:
at an exchange computing system, receiving an ad call from a client computing system; and determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call. - View Dependent Claims (3, 4, 5, 6, 7)
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2. (canceled)
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8. A computer-implemented method comprising:
determining whether an ad call received from a client computing system results from an execution of a set of instructions included in a passback tag, and if so, designating each ad creative supplier having an identifier present in the received ad call as ineligible to participate in an auction in which an ad creative supplier is selected to serve an ad creative responsive to the ad call. - View Dependent Claims (9, 10, 11)
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12. A online advertisement brokering communication system comprising:
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an exchange computing system having a processor and a memory that stores instructions to cause the processor to; determine whether an ad call received from the client computing system results from an execution of a set of instructions included in a passback tag, and if so, designate each ad creative supplier having an identifier present in the received ad call as ineligible to participate in an auction in which an ad creative supplier is selected to serve an ad creative responsive to the ad call. - View Dependent Claims (13, 14, 15, 16, 17, 19)
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18. (canceled)
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20. A machine-readable medium that stores executable instructions to cause a machine to:
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receive an ad call from a client computing system; and determine whether an instance of the ad call was previously-received, and if so, designate a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call. - View Dependent Claims (21, 22, 23, 24)
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25. A machine-readable medium that stores executable instructions to cause a machine to:
determine whether an ad call received from the client computing system results from an execution of a set of instructions included in a passback tag, and if so, designate each ad creative supplier having an identifier present in the received ad call as ineligible to participate in an auction in which an ad creative supplier is selected to serve an ad creative responsive to the ad call. - View Dependent Claims (26, 27)
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28. (canceled)
Specification