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MANAGING IMPRESSION DEFAULTS

  • US 20090018907A1
  • Filed: 07/11/2007
  • Published: 01/15/2009
  • Est. Priority Date: 07/11/2007
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method comprising:

  • at an exchange computing system,receiving an ad call from a client computing system; and

    determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call.

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