PLATFORM FOR ADVERTISEMENT REFERRALS FOR AUTHORS OF VIDEO CONTENT

• US 20090018917A1
• Filed: 07/11/2008
• Published: 01/15/2009
• Est. Priority Date: 07/13/2007
• Status: Abandoned Application

• Current Assignee: Brent Chapman
• Original Assignee: Brent Chapman
• Inventors: Chapman, Brent, Corlett, Ian James
• Application Number:
  US12/172,149
• Publication Number:
  US 20090018917A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Advertisements are combined with content, such as videos, in accordance with criteria provided by advertisers and content owners. Advertisers upload advertisement(s) for publication with content. Content owners upload content and select advertisers and/or advertisement(s) for sponsorship consideration. Advertisers review the content and decide whether or not to approve the advertisement/content combination. In one embodiment, a fast track pre-approval process may be used by advertisers for selected content owners. Upon approval, advertisement(s) are combined with the content and the combined content is made available for publication to an online audience. A portion of the revenue generated by the publication of the combined content is provided to the content owner. In addition, the size of the portion of revenue may be based on a sponsorship level, or the type of advertisement(s) combined with the content.

Claims

1. A method for providing advertising revenue to an owner of online content over a network, comprising:

uploading content from a content owner;

uploading a plurality of advertisements from a plurality of different advertisers;

receiving from the content owner selection of one or more advertisements for use with the uploaded content;

receiving from an advertiser associated with the selected one or more advertisements, an approval for combining the one or more advertisements with the uploaded content; and

combining the one or more advertisements with the uploaded content;

publishing the combination of one or more advertisements with the uploaded content such that a viewing metric is obtained based on the published combination; and

using the viewing metric to provide a portion of revenue to the content owner.

2. The method of claim 1, wherein combining the one or more advertisement further comprises providing the one or more advertisements in a bookend arrangement with the uploaded content, wherein at least one advertisement is placed before the uploaded content, and at least one other advertisement is placed after the uploaded content for viewing.

3. The method of claim 1, wherein the receiving an approval form the advertiser further comprises receiving a pre-approval for combining based on a rating of the content owner, wherein the rating is determined based on viewer inputs about other content provided by the content owner.

4. The method of claim 1, wherein at least one advertisement includes a hyperlink to an advertiser'"'"'s promotional site on the network.

5. The method of claim 1, wherein combining the one or more advertisements with the uploaded content further comprises, inserting a watermark or other symbol into uploaded content, wherein the watermark or other symbol identifies an advertiser associated with the at least one advertisement.

6. The method of claim 1, wherein the portion of revenue is determined based at least one a number of click through actions detected.

7. The method of claim 1, wherein the content owner is enabled to select the one or more advertisements based on at least one of a recommendation from an advertiser associated with the one or more advertisements.

8. A network device configured to online advertisement activities over a network, comprising:

a transceiver to send and receive data over a network; and

a processor that is operative to perform actions, comprising;

publishing video content to a web page for viewing by a plurality of viewers;

determining viewing metrics for the published video content;

enabling a plurality of advertisers to bid on the published video content based on the viewing metrics;

based on a result of the bidding, combining at least one advertisement with the published video content;

publishing the combined at least one advertisement with the video content, such that viewers are provided with the combination of advertisement and video content; and

providing a content provider of the video content revenue based on the bidding and a metric from a viewing of the combination of the at least one advertisement and the video content.

9. The network device of claim 8, wherein enabling a plurality of advertisers to bid on the published video content is based on a viewing metric exceeding a predefined threshold.

10. The network device of claim 8, wherein at least one of the plurality of advertisers pre-selects content for bidding based at least one a reputation of the content provider.

11. The network device of claim 8, wherein advertisers within the plurality of advertisers are grouped based on at least one of a fee structure, a pre-approval process agreement, or an advertisement feature.

12. The network device of claim 8, wherein the processor is operative to perform actions, further comprising:

if a result of the bidding indicates no advertiser selects to bid for combining at least one advertisement with the published video content, publishing the video content again, independent of a combined advertisement.

13. The network device of claim 8, wherein the published video content is further modified to include at least one watermark associated with an advertiser.

14. The network device of claim 8, wherein the metric from a viewing of the combination further comprises at least one of a click-through, or a number of mouse-overs.

15. A processor readable storage medium that includes data and instructions, wherein the execution of the instructions on a computing device provides for managing online advertisement activities over a network by enabling actions, comprising:

receiving from each of a plurality of different advertisers, at least one advertisement;

receiving content from a content owner;

receiving a selection of at least one advertisement for use with the content;

based on an approval from an advertiser associated with the selected at least one advertisement, combining the content with the at least one advertisement, wherein a watermark associated with the advertiser is inserted in the content;

publishing the combined content and at least one advertisement for viewing by a plurality of viewers over the network; and

providing a revenue to the content owner based on a metric associated with the viewing of the combined content and at least one advertisement.

16. The processor readable storage medium of claim 15, wherein the approval from an advertiser further comprises a pre-approval to combine the content based on a rating of the content owner by the plurality of viewers and further another rating by a plurality of advertisers.

17. The processor readable storage medium of claim 15, wherein combining the at least one advertisement with the content further comprises placing at least one advertisement near a beginning of the content, and another advertisement near an end of the content.

18. The processor readable storage medium of claim 15, wherein receiving a selection of at least one advertisement for use with the content her comprises:

providing the content for publication viewing by the plurality of viewers;

determining a metric based on viewer inputs for the content;

providing the content to the plurality of different advertisers such that the advertisers are allowed to bid on the content; and

based on a result of the bid, receiving the selection of the at least one advertisement for use with content.

19. The processor readable storage medium of claim 15, wherein receiving a select of at least one advertisement further comprises receiving from the content owner a selection based on the received advertisements from the plurality of different advertisers.

20. The processor readable storage medium of claim 15, wherein the at least one advertisement combined with the content is configured to include at least one link to an advertiser'"'"'s site that is selectable by at least one of the plurality of viewers.