Influence-based Social Network Advertising
First Claim
1. A computer-implemented method for delivering advertisements to members of a network, the method comprising:
- identifying one or more communities within a network, wherein the community comprises a plurality of members of the network;
determining the influence level of one or more members in the one or more communities; and
delivering one or more advertisements in association with representational objects that are associated with one or members of the one or more communities.
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Accused Products
Abstract
A system and method of advertising in computer-implemented social networks is disclosed. The influence level of members of the social network and explicit and inferred relationships among members are determined. Advertisements are delivered in association with content objects representing one or more members of the social network, where the content objects may include member profiles, as well as other content that is associated with the member. Selection of the advertisements may be based on inferences of member interests derived from system usage behaviors, as well as explicit indicators of members'"'"' interests and preferences.
284 Citations
20 Claims
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1. A computer-implemented method for delivering advertisements to members of a network, the method comprising:
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identifying one or more communities within a network, wherein the community comprises a plurality of members of the network; determining the influence level of one or more members in the one or more communities; and delivering one or more advertisements in association with representational objects that are associated with one or members of the one or more communities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A social network advertising system, comprising:
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means to identify one or more communities; means to determine the influence level of one or more members in the one or more communities; a plurality of advertising content; and means to deliver one or more of the plurality of advertising content in association with representational objects that are associated with one or members of the one or more communities. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A network-based advertising system, comprising:
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means to identify one or more communities; means to infer interests of a plurality of members in the one or more communities based, at least in part, on usage behavior patterns; a plurality of advertising content; and means to deliver one or more of the plurality of advertising content in association with content objects that are associated with one or members of the one or more communities. - View Dependent Claims (18, 19, 20)
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Specification