System and method for preemptive brand affinity content distribution

• US 20090018922A1
• Filed: 07/29/2008
• Published: 01/15/2009
• Est. Priority Date: 02/06/2002
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/220,916
• Publication Number:
  US 20090018922A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims

1. A brand affinity system, comprising:

a vault comprising a plurality of media assets;

a recommendation engine, wherein the recommendation receives a plurality of advertising criteria, comprising one or more of a requested advertisement time, a requested advertisement geographic location, and an advertised product or service; and

an output, wherein said recommendation accesses from said vault and outputs to said output one or more media assets having associated therewith a plurality of rules that allow for access to that one or more media assets as responsive to the plurality of advertising criteria.

2. The system of claim 1, wherein the plurality of advertising criteria comprises a request to place an advertising creative.

3. The system of claim 1, wherein the plurality of advertising criteria comprises a request to access an unspecified one of the one or more media assets.

4. The system of claim 1, wherein the plurality of advertising criteria comprises a request to access a specific one of the one or more media assets.