Media usage monitoring and measurement system and method
First Claim
1. A media measurement method comprising:
- generating a raw play stream of content identification results corresponding to a sequence of submitted data samples; and
utilizing sample sequence data including content offset data to deduce play-altering actions of a monitored audience member.
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Abstract
Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device.
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Citations
4 Claims
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1. A media measurement method comprising:
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generating a raw play stream of content identification results corresponding to a sequence of submitted data samples; and utilizing sample sequence data including content offset data to deduce play-altering actions of a monitored audience member. - View Dependent Claims (2, 3, 4)
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Specification